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    Business

    The Best Ever CRE Show

    Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world.

    So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.

    Advertise

    Copyright: © 2022 Joe Fairless

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    JF407: 5 Takeaways from a Book that Gives You an UNFAIR Advantage Oct 14, 2015
    Show notes

    I was recommended Pitch Anything by Oren Klaff by a client of mine. I was hooked from page 1.

    This book is for anyone who sells anything. It is one of the most effective books at helping you get more transactions completed.

    If I had to summarize it in 25 words or less here’s what I would say:

    Take control of meeting.

    Tell a story.

    Remember you are the prize.

    Don’t be needy.

    Show your offer, but then take it away from them. (Best Ever Tweet)

    BUY IT HERE

    Read it. Hug it. Sleep with it. You need this book. Here are my Top 5 takeaways.

    1. You are the prize.
      1. Money is a commodity. It doesn’t do anything unless it goes to work investing in something. What you are selling is the prize. Act accordingly.
    2. You have a crocodile brain. And so do your clients.
      1. You must make the message:
        1. New, novel and intriguing
        2. Tease the solution to their problem but wait to give solution until later
        3. Tell a story – don’t focus on analytics
    3. When pitching remember the acronym, STRONG
      1. Set the frame
      2. Tell the story
      3. Reveal the intrigue
      4. Offer the prize
      5. Nail the hookpoint
      6. Get the deal
    4. Immediately secure “frame control” by using light humor and defiance
      1. Every meeting you should establish what Oren calls “frame control.” Essentially frame control is being the alpha in the meeting even when there are alphas already present. The frame is like an empty picture frame that we see the world through. If we have frame control then people see our view of the world through our frame.
      2. He does this by using light humor and toying with the other people in the meeting while showing defiance is necessary (see page 33 of his book)
    5. Don’t establish rapport. Establish “local star power”.
      1. According to Oren, he thinks rapport is overrated. He’s never won a deal by having small talk at the beginning of the meeting because that small talk’s purpose is to determine who has the frame control in the meeting.Some bonus takeaways:
    • Make the buyer qualify themselves to you.
    • Remember the fundamental behaviors of human beings:
      • We chase that which moves away from us
      • We want what we can’t have
      • We only place value on things that are difficult to obtain
    • Have a personally intriguing story (see page 56 of book for how to structure the story)

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF406: Noteworthy Tips from Two Millionaire Note Buyers Oct 13, 2015
    Show notes

    Tired of tenants and toilets? Well what if you were to earn the same cash flow every month and not lift a finger? Buy notes! That doesn’t mean it’s an effortless investment…no way! You may find yourself with non-performing or distressed notes that include higher risk, if you have a fraction of the experience and know-how of our Best Ever guests you can mitigate most of these risks…hint, invest in higher equity NPN’s!

    Best Ever Tweet:

    Know what you’re buying.

    Cathie Jeffs & Cathy Craw

    • Distressed note investors and have been in business since 2012
    • Been involved with over $7,000,000 in assets
    • Company name is PAC, Paper Assets Capital
    • Based in Piscataway and Clifton, New Jersey
    • Say hi to them at www.winwithpac.com and www.paperassetscapital.com

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF405: Banker Goes FLIPPIN’ Crazy! Oct 12, 2015
    Show notes

    He even draws blood! Previously a banker, phlebotomist, and currently a licensed broker, our Best Ever guest is fixing and flipping homes in the New York market. He knows the retail side of real estate, but in 2008 he was determined to turn it up a notch and rehab and resell properties. Our Best Ever guest doesn’t tolerate low returns, his expectations are much higher…hear how high!

    Best Ever Tweet:

    Doing what you love and what you’re passionate about is the route to go!

    Eric Stutz’s real estate background:

    • Based in Long Island, New York
    • Full time real estate investor and licensed real estate broker
    • Banker by trade and used to work for JPMorgan Chase in the MBS Department
    • Also a buy and hold investor
    • Has done student housing, fix and flips and participated in syndicated deals
    • He averages between $75,000 - $80,000 per flip

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF404: Qualify for ANY Private Loan with This Tool Oct 11, 2015
    Show notes

    What if you showed your private lender your vision for the most aesthetically pleasing and designer friendly multifamily apartments? Would you get the loan? What about your higher end rental home? Today’s Best Ever guest specializes in 3D renderings, or 3D digital models that illustrate architectural and designer concepts for investors, architects, and many other real estate professionals. She is the digital paintbrush to your canvas of structural imagination…she pulls your dream home out of your head and onto a screen. Ready to build? Tune in!

    Best Ever Tweet:

    Spend a little bit extra money to make a lot more money.

    Baila Bick’s background:

    • Founder of Platinum Drawings
    • Based in Lakewood, New Jersey
    • Does renderings for buildings and works with real estate investors to produce structural and design concepts ready to construct

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF403: $500 Cash to Begin Your Millionaire Mobile Home Empire #situationsaturday Oct 10, 2015
    Show notes

    Low on funds? No problem! Most areas of suburban cities provide mobile homes…double wide manufactured cash cows! Our Best Ever guest shares a skill that will put your five Benjamins to the test…and here’s the kicker, he’s sure that you will pay off the mobile home in a matter of months…100% ROI!

    Best Ever Tweet:

    Make offers to EVERYONE that you can!

    John Fedro’s background:

    • Full time real estate investor for 12 years focused on mobile homes
    • Say hi to him at www.mobilehomeinvesting.net
    • Based in Austin, Texas
    • Listen to his Best Advice Ever here: http://joefairless.com/blog/podcast/jf357-wanna-invest-in-mobile-homes-heres-everything-ya-gotta-know/

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF402: You Never Heard This Off Market Deal Search…We Promise! #followalongfriday Oct 09, 2015
    Show notes

    Hustle is important, but it’s not the only way to bring you deals. Tune in to follow along with Joe as he catches up with the Best Ever listeners and shares a little known trick that will bring you unheard of deals. Hint? Well, remember that service is the key! Joe has three steps to build up to this unpredictable lead generator…listen in!

    Best Ever Tweet:

    Don’t play “business card merry-go-round”…get to know someone very well!

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF401: 20-Year-Old Puts Together a $2.3 Million Deal Oct 08, 2015
    Show notes

    Too young is too lame of an excuse…our Best Ever guest decided that raising millions to syndicate a mid-size multi-family property he found on Loop Net would be more than possible if he simply did one thing well…hear what it was!

    Best Ever Tweet:

    If you want to be mentored, make sure you’re bringing something of value to the table.

    Nick West

    • Currently a junior at CSU Channel Islands getting a business degree
    • A 20 year old based in Camarillo, California
    • Participated in a syndicated deal which funded over $2MM for purchase
    • Wants to run a REIT/private equity group one day

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at www.fundthatflip.com/bestever.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF400: 75,000 Reasons Why You Should Wholesale Real Estate Oct 07, 2015
    Show notes

    A $75,000 check earned from his wholesale business was another reminder to our Best Ever guest that he was doing all the right things. He began literally broke, and selling security systems hoping to get by. He jumped on some real estate opportunities and now runs multiple real estate businesses that not only help his family, but other real estate investors too!

    Best Ever Tweet:

    Everybody walks through these landmines in the business, I’ve walked through my share and haven’t lost any legs yet.

    Alex Joungblood

    • Based in Hampton Roads, Virginia
    • Host of The Real Estate Investing Mastery Podcast
    • Co-founder of 1-800-Fairoffer and is focused on generating motivated seller leads and finding the best way to capitalize on each one
    • www.1800fairoffer.com

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    Patch of Land - Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at www.PatchOfLand.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF399: How Bigger Returns with Less Properties is Possible Oct 06, 2015
    Show notes

    More properties = more money, right? It may depend on many factors, including your leverage strategy. Today’s Best Ever guest is tax genius who capitalized on his real estate portfolio using his extensive knowledge of the tax law. His strategy includes fine criteria that ensures high profits per property. He owns over 100 doors and counting, and you have to hear what qualities he looks for in tenants.

    Best Ever Tweet:

    I’m not concerned about cap. rates, I strictly run my own underwriting.

    Serge Shukhat's real estate background:

    • Currently owns and manages over 100 units
    • Left his day job as a CPA at a software company to invest full time after it was sold
    • Spent two years living and working in Moscow
    • Based in Phoenix, Arizona and owns and manages over 100 units
    • Focused on midsize multifamily properties of 50 – 100 units
    • Arizona650@gmail.com

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    Patch of Land - Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at www.PatchOfLand.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    JF398: College Dropout Taking the LEAP of Faith to Six Figures Oct 05, 2015
    Show notes

    So you are half way through college and suddenly loath the idea of six years of school to end up working for “the man”…ready to dropout? Our Best Ever guest did! He left his job for a seminar on REI 100% committed, Today he shares is goals, REIA networking tips, and his Best Ever advice that you cannot miss!

    Best Ever Tweet:

    Making money is not difficult it's different.

    Ross Alex's real estate background:

    • 25 years old and based in Houston, Texas
    • After 1.5 years he started flipping
    • He is flipping 3 – 5 houses a month
    • Say hi to him at ross@flipinginaction.com

    Subscribe in iTunes and Stitcher so you don't miss an episode!

    Made Possible Because of Our Best Ever Sponsors:

    Patch of Land - Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at www.PatchOfLand.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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