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    Business

    The Artificial Intelligence Show

    The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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    Copyright: © All Rights Reserved 2023

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    Latest Episodes:
    #162: GPT-5’s Messy Launch, Meta’s Troubling AI Child Policies, Demis Hassabis’ AGI Timeline & New Sam Altman / Elon Musk Drama Aug 19, 2025
    Show notes

    The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies.

    In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:06:00 — GPT-5’s Continued Chaotic Rollout

    00:16:03 — Meta’s Controversial AI Policies

    00:28:27 — Demis Hassabis on AI’s Future

    00:40:55 — What’s Next for OpenAI After GPT-5?

    00:46:41 — Altman / Musk Drama

    00:50:55 — xAI Leadership Shake-Up

    00:55:55 — Perplexity’s Audacious Play for Google Chrome

    00:58:32 — Chip Geopolitics

    01:01:43 — Anthropic and AI in Government

    01:05:17 — Apple’s AI Turnaround

    01:08:09 — Cohere Raises $500M for Enterprise AI

    01:10:57 — AI in Education

    This episode is brought to you by our Academy 3.0 Launch Event.

    Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

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    Join our community:

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    Enroll in our AI Academy



    #161: GPT-5, Google DeepMind Genie 3, Cloudflare vs. Perplexity, OpenAI’s Open Source Models, Claude 4.1 & New Data on AI Layoffs Aug 12, 2025
    Show notes

    GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:57 — GPT-5 Launch and First Reactions

    00:25:29 — DeepMind’s Genie 3 World Model

    00:32:20 — Perplexity vs. Cloudflare Crawling Dispute

    00:37:37 — OpenAI Returns to Open Weights

    00:41:21 — OpenAI $500B Secondary Talks

    00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update

    00:49:57 — AI and the Future of Work

    00:56:02 — OpenAI “universal verifiers”

    01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce

    01:02:59 — ElevenLabs Launches AI Music

    01:05:32 — Meta Buys AI Audio Startup

    01:09:46 — Google AI Pro for Students

    This episode is brought to you by our Academy 3.0 Launch Event.

    Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.

    This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.

    For more information on Intro to AI and to register for this month’s class, visitwww.marketingaiinstitute.com/intro-to-ai.

    Visit our website

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    #160: OpenAI Hits $12 Billion in Revenue, ChatGPT Study Mode, More AI Job Losses, AI Is Coming for Consultants, Big Tech Earnings & Gemini 2.5 Deep Think Aug 05, 2025
    Show notes

    This episode may just be the calm before the GPT-5 storm…

    We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00 — Intro

    10:27 — OpenAI’s Explosive Growth

    16:52 — Microsoft and OpenAI Near Contract Agreement

    23:23 — ChatGPT Study Mode

    28:42 — How We Talk About AI’s Impact on Jobs

    36:16 — Microsoft Paper on AI Jobs Impact

    41:24 — AI’s Impact on the Consulting Industry

    47:01 — Apple AI Acquisition Speculation

    51:26 — Earnings Reports

    58:16 — Gemini 2.5 Deep Think

    01:04:29 — Meta’s Vision for Superintelligence

    01:12:46 — ChatGPT Shared Links Indexed by Google

    01:15:05 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our Academy 3.0 Launch Event.

    Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #159: Trump’s AI Action Plan, AI Could Upend the World Economy, GPT-5 Rumors, AI Tech Layoffs, Advice for College Students & First AI for Therapy Jul 29, 2025
    Show notes

    What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them?

    Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:06:23 — White House AI Action Plan

    00:31:55 — How AI Could Upend the World Economy

    00:39:37 — GPT-5 Rumors

    00:47:52 — AI Is Impacting Tech Jobs

    00:53:08 — Advice for College Students

    00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI

    01:08:32 — The First AI for Therapy

    01:12:31 — AI’s Environmental Impact

    01:17:04 — AI Search Summaries Result in Fewer Clicks

    01:19:45 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our Academy 3.0 Launch Event.

    Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference


    Enroll in our AI Academy


    #158: ChatGPT Agent, Grok 4, Meta Superintelligence Labs, Windsurf Drama, Kimi K2 & AI Browsers from OpenAI and Perplexity Jul 22, 2025
    Show notes

    AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up.

    This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:47 — ChatGPT Agent

    00:14:17 — Grok 4

    00:17:46 — Grok Controversy

    00:32:07 — Meta Superintelligence Labs

    00:35:16 — Windsurf Drama

    00:37:28 — Kimi 2

    00:42:35 — AI Browsers

    00:47:05 — Microsoft’s Layoffs and AI

    00:52:27 — More Meta Updates

    00:55:53 — More OpenAI Updates

    01:03:13 — Google Updates

    01:07:57 — Apple Might Use Anthropic or OpenAI for Siri

    01:10:59 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.


    This episode is also brought to you by our 50th Intro to AI session happening on August 14.

    You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register.


    Visit our website

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    Join our community:

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    #157: Anthropic Wins Key Copyright Lawsuit, AI Impact on Hiring, OpenAI Now Does Consulting, Intel Outsources Marketing to AI & Meta Poaches OpenAI Researchers Jul 01, 2025
    Show notes

    AI is reshaping hiring, law, and business strategy.

    Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Meta’s billion-dollar talent raids, and OpenAI’s mysterious hardware rebrand drama.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:00 — Anthropic Wins Key Lawsuit Against Authors

    00:19:37 — AI’s Impact on Hiring and HR

    00:31:34 — OpenAI is Now Doing Consulting

    00:39:28 — OpenAI - Jony Ive Drama

    00:43:08 — OpenAI’s Microsoft Office Rival

    00:47:53 — Intel Outsources Marketing to Accenture and AI

    00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI

    01:01:53 — More Meta AI Recruitment Efforts

    01:07:15 — AI First Book Release

    01:12:20 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our upcoming AI Literacy webinars.

    As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #156: AI Answers - Data Privacy, AI Roadmaps, Regulated Industries, Selling AI to the C-Suite & Change Management Jun 26, 2025
    Show notes

    Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI?

    00:07:24 — Question #2: What exactly is an AI roadmap?

    00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower?

    00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools?

    00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations?

    00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach?

    00:24:51 — Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level?

    00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags?

    00:30:47 — Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation?

    00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement?

    00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative?

    00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them?

    00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example?

    00:45:54 — Question #15: What excites you most about AI’s potential for startups right now?

    00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits?

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #155: The New Jobs AI Will Create, Amazon CEO: AI Will Cut Jobs, Your Brain on ChatGPT, Possible OpenAI-Microsoft Breakup & Veo 3 IP Issues Jun 24, 2025
    Show notes

    This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:41 — The New Jobs AI Could Create

    00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment

    00:39:28 — Your Brain on ChatGPT

    00:52:22 — Fallout from the Meta / Scale AI Deal

    00:55:27 — Meta and Apple AI Talent and Acquisition Search

    01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense

    01:08:53 — Veo 3’s IP Issues

    01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact

    01:15:29 — The Pope Takes on AI

    01:18:39 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our upcoming AI Literacy webinars.

    As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #154: AI Answers: The Future of AI Agents at Work, Building an AI Roadmap, Choosing the Right Tools, & Responsible AI Use Jun 19, 2025
    Show notes

    In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more.

    Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:08:46 — Question #1: How do you define a “human-first” approach to AI?

    00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world?

    00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real?

    00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out?

    00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams?

    00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one?

    00:30:50 — Question #7: What’s the difference between ChatGPT Projects and Custom GPTs?

    00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale?

    00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging?

    00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today?

    00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap?

    00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now?

    00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs?

    00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates?

    00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out?

    00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows?

    01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions?

    01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information?

    01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift?

    01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win


    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #153: OpenAI Releases o3-Pro, Disney Sues Midjourney, Altman: “Gentle Singularity” Is Here, AI and Jobs & News Sites Getting Crushed by AI Search Jun 17, 2025
    Show notes

    ​​​​o3 Pro is here. Sam Altman thinks the singularity might be too.

    This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney.

    They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section.

    Listen or watch below—and see below for show notes and the transcript.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:54 — o3 Pro

    00:18:33 — Disney Sues Midjourney

    00:28:53 — The Singularity Is Nearer

    00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud

    00:56:27 — OpenAI and Google Deal

    00:58:46 — AI and Google Search

    01:02:38 — Ohio State’s New AI Fluency Initiative

    01:06:08 — xAI Data Center Environmental Scandal

    01:10:58 — Kalshi’s AI-Generated NBA Finals Ad

    01:15:18 — What Happens When AI Goes Down?

    01:19:19 —Meta Crackdown on “Nudify” Apps

    01:21:59 — Updates to GPTs, Using Projects vs. GPTs

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our upcoming AI Literacy webinars.

    As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


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