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    Business

    The Artificial Intelligence Show

    The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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    Copyright: © All Rights Reserved 2023

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    Latest Episodes:
    #152: ChatGPT Connectors, AI-Human Relationships, New AI Job Data, OpenAI Court-Ordered to Keep ChatGPT Logs & WPP’s Large Marketing Model Jun 10, 2025
    Show notes

    What happens when AI feels too human?

    This week, Paul and Mike unpack OpenAI’s newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse.

    They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues Anthropic, Google drops expert AI avatars, and more.


    Show Notes: Access the show notes and show links here


    Timestamps:

    00:00:00 — Intro

    00:04:16 — ChatGPT Connectors, Record Mode, and Other Updates

    00:18:16 — AI-Human Relationships

    00:30:00 — AI Continues to Impact Jobs

    00:42:11 — OpenAI Court Ordered to Preserve All ChatGPT User Logs

    00:46:41 — AI Cybersecurity

    00:52:05 — The AI Verification Gap

    00:58:19 — How Does Claude 4 Think?

    01:02:55 — New AGI Timelines

    01:10:50 — Reddit v. Anthropic

    01:13:25 — Sharing in NotebookLM

    01:16:51 — WPP Open Intelligence

    01:20:30 — Google Portraits

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    This episode is also brought to you by our upcoming AI Literacy webinars.

    As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.

    Visit our website

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    Join our community:

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    #151: Anthropic CEO: AI Will Destroy 50% of Entry-Level Jobs, Veo 3’s Scary Lifelike Videos, Meta Aims to Fully Automate Ads & Perplexity’s Burning Cash Jun 03, 2025
    Show notes

    Anthropic’s CEO says AI could wipe out half of all entry-level white-collar jobs—and people are finally paying attention. We unpack why this moment feels like a tipping point, look at new data that backs it up, and talk about what needs to happen next. Plus: Meta’s AI shake-up, Miami schools go all-in on Gemini, the rise of grief bots, and AI videos that mess with your mind.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:41 — Anthropic CEO: AI Could Wipe Out Half of Entry-Level White Collar Jobs

    00:15:33 — How Seriously Should We Take Job Loss Warnings?

    00:32:34 — We’re Not Prepared for Synthetic Content

    00:39:52 — Prompt Theory

    00:43:45 — Meta’s AI Restructuring

    00:47:44 — Meta Plans to Automate Ads

    00:50:32 — Third-Largest US School District Adopts AI

    00:54:23 — Perplexity’s Financials

    00:57:53 — Box State of AI Report

    01:02:35 — Can AI Help Us Cope with Death?

    01:08:59 — AI That Improves Itself

    This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

    Curious how AI is changing the future of work? Join SmarterX for a free, live webinar on June 25th — it’s called AI Deep Dive: Google Gemini Deep Research for Beginners.

    You’ll see a live demo of Google’s stunning Deep Research capabilities in action, learn how AI can supercharge your work, and walk away with real insights. It’s perfect for beginners and professionals alike. Register now here at this link!

    Visit our website

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    #150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTs May 29, 2025
    Show notes

    Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions.

    Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on.

    Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who’s unfamiliar or maybe even a little afraid?

    00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type?

    00:13:03 — Question #3: How realistic is it to create an actual AI roadmap?

    00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team?

    00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot?

    00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it?

    00:22:03 — Question #7: I’m using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them?

    00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape?

    00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack?

    00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact?

    00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team?

    00:35:28 — Question #12: What’s a solid KPI to track AI literacy or adoption?

    00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently?

    00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What’s the smart move for career future-proofing?

    00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world?

    00:53:20 — Question #16: What are three things you’d suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them?

    00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it?

    00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search?

    00:07:08 — Question #19: What excites you about AI?

    This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

    Visit our website

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    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment May 27, 2025
    Show notes

    This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-collar jobs.

    Rapid-fire topics include OpenAI’s $6.5B Jony Ive acquisition, Microsoft’s overlooked Build event, AI’s energy problem, a chatbot benchmark startup raising $100M, and more.

    Access the show notes and show links here

    Timestamps:

    00:07:08 — Google I/O

    00:21:27 — Claude 4

    00:31:15 — Dwarkesh Jobs Podcast

    00:46:22 — OpenAI + Jony Ive

    00:53:31 — AI’s Energy Usage

    00:57:03 — Microsoft Build 2025

    00:59:22 — Chatbot Arena Funding

    01:03:39 — Empire of AI from Karen Hao

    01:06:18 — AI in Education Updates

    01:11:01 — Listener Questions

    01:14:57 — Closing Thoughts

    This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

    This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

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    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #148: Microsoft’s Quiet AI Layoffs, US Copyright Office’s Bombshell AI Guidance, 2025 State of Marketing AI Report, and OpenAI Codex May 20, 2025
    Show notes

    AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report.

    The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section.

    Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:06:49 —More Quiet AI Layoffs, Including at Microsoft

    00:19:24 — Bombshell Copyright Decision and Drama

    00:30:01 — 2025 State of Marketing AI Report Findings

    00:39:18 — OpenAI Releases Codex

    00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life

    00:56:20 — Altman, Musk, and Grok Drama

    01:01:22 — Are Chatbots Replacing Search?

    01:05:36 — AI in Education Updates

    01:11:15 — The Cost of AI

    01:14:29 — AI Product and Funding Updates

    01:20:04 — Listener Question

    This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

    This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #147: OpenAI Abandons For-Profit Plan, AI College Cheating Epidemic, Apple Says AI Will Replace Search Engines & HubSpot’s AI-First Scorecard May 13, 2025
    Show notes

    This week, Paul and Mike dissect OpenAI’s latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more.

    Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:52 — OpenAI Abandons Plan to Become For-Profit Company

    00:14:39 — AI Is Causing a Cheating Epidemic in Schools

    00:30:21 — Apple Says AI Will Replace Search Engines

    00:41:06 — OpenAI Hires CEO of Applications

    00:46:33 — Sam Altman Testifies Before US Senate

    00:53:53 — Fiverr CEO’s Blunt AI-First Memo and More Quiet AI Layoffs

    00:56:34 — AI-First Scorecards

    01:00:51 — The AI Diffusion Rule Is Dead

    01:04:22 — AI Product and Funding Updates

    01:07:40 — Listener Question


    This episode is brought to you by our 2025 State of Marketing AI Report Findings Webinar.

    Join us this Wednesday, May 14th, at 12 PM ET, as we unveil the findings of our 2025 State of Marketing AI Report. This is our fifth-annual report, and it’s our most in-depth look yet at how marketers and business leaders are adopting AI.

    Register for live and on-demand access, plus an ungated copy of this year's report, at www.stateofmarketingai.com

    This episode is also brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.


    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #146: Rise of “AI-First” Companies, AI Job Disruption, GPT-4o Update Gets Rolled Back, How Big Consulting Firms Use AI, and Meta AI App May 06, 2025
    Show notes

    Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it’s rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings put real numbers on the AI boom, Nvidia spars with Anthropic over chip exports, Claude upgrades, Alibaba’s Qwen‑3, Descript’s AI avatars, and more.

    Access the show notes and show links here

    Timestamps:

    00:03:49 —The Rise of the AI-First Company

    00:17:37 — More Signals of AI Job Disruption and the “Stop Hiring Humans” Campaign

    00:30:23 —OpenAI Rolls Back 4o Update Due to Annoying Personality

    00:44:10 —AI Earnings Calls

    00:48:54 —What Enterprise AI Strategy Really Looks Like

    00:55:03 — How McKinsey, BCG, and Deloitte Are Using AI

    01:00:05 — New Report Calls Chatbot Arena Leaderboard Into Question

    01:04:04 — Meta AI App and Zuckerberg’s Plan for AI

    01:11:39 —Nvidia’s Beef with Anthropic

    01:14:38 — US Copyright Office Intellectual Property Resources

    01:16:15 — AI Product and Funding Updates

    01:22:11 — Listener Question

    This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

    Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

    This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.


    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #145: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update Apr 29, 2025
    Show notes

    After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn’t take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI’s surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal executive order on AI education.

    Access the show notes and show links here

    Timestamps:

    00:05:49 —o3 and o4-mini, and AGI

    00:17:21 — AI-Caused “Quiet Layoffs” and Impact on Jobs

    00:31:46 — White House Plan for AI Education

    00:36:04 — Other OpenAI Updates

    00:43:04 — Ethan Mollick's Criticism of Microsoft Copilot

    00:46:43 — Era of Experience Paper

    00:54:23 — Chief AI Officers at Companies

    00:58:54 — Anthropic Researcher Says There Is a Chance Claude Is Conscious

    01:07:03 — xAI Funding and Updates

    01:11:07 — Other AI Product Updates

    01:13:40 — Listener Questions

    This episode is brought to you by our AI for B2B Marketers Summit:

    Join us and learn valuable insights and practical knowledge on how AI can revolutionize your marketing efforts, enhance customer experiences, and drive business growth.

    The Summit takes place virtually from 12:00pm - 4:45pm ET on Thursday, June 5. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.

    To register, go to b2bsummit.ai

    This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch Apr 15, 2025
    Show notes

    Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for you.


    Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes that even further by replacing 80% of its support team with a bot, and actually boosts performance.


    Plus, Sam Altman gets grilled at TED, Apple’s AI efforts fall flat, and Paul shares what it was like inside the Sphere for Google’s Wizard of Oz AI experience.


    Access the show notes and show links here


    Timestamps:

    00:03:38 — ChatGPT Memory

    00:13:59 — Shopify CEO’s Leaked “AI First” Memo

    00:20:20 — Databox Replaces 80% of Support Team with AI

    00:28:25 — Google Cloud Next ‘25 and Google Updates

    00:36:44 — OpenAI Will Release o3 and o4-mini After All

    00:41:07 — Sam Altman Comments at TED

    00:50:15 — OpenAI Pioneers Program

    00:53:00 — OpenAI Reduces Model Safety Testing Time

    00:57:07 — Llama 4 Release and Controversy

    01:00:45 — AI Copyright and Creator Rights

    01:05:52 — Anthropic $200 Per Month Subscription

    01:08:43 — Behind the Scenes of Apple’s AI Failures

    01:12:26 — Writer Releases AI HQ

    01:16:07 — Ex-OpenAI CTO’s Startup Making Big Moves

    01:20:29 — Deep Research’s Impact on Agencies

    01:25:41 — Listener Questions



    Visit our website

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    Join our community:

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    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test Apr 08, 2025
    Show notes

    OpenAI just raised an astounding $40B to build AGI—and it might not be as far off as you think. In this episode, Paul and Mike break down new predictions about AGI, why DeepMind and Google are bracing for impact, and how Amazon is quietly stepping into the AI agent arms race. Plus: OpenAI’s going “open,” Claude launches a full-on AI education push, debate on whether AI can pass the Turing Test, and Runway raises $300M to rewrite Hollywood norms.


    Access the show notes and show links here


    Timestamps:

    00:04:22 — ChatGPT Revenue Surge and OpenAI's Latest Fundraising

    00:13:11 — Timeline and Prep for AGI

    00:27:10 — Amazon Nova Act

    00:34:24 — OpenAI Plans to Release Open Model

    00:37:48 — Large Language Models Pass the Turing Test

    00:43:47 — Anthropic Introduces Claude for Education

    00:47:59 — Tony Blair Institute Releases Controversial AI Copyright Report

    00:52:36 — AI Masters Minecraft

    00:58:41 — Model Context Protocol (MCP)

    01:03:30 — AI Product and Funding Updates

    01:08:07 — Listener Questions



    Visit our website

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    Looking for content and resources?

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    Enroll in our AI Academy


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