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    Business

    The Artificial Intelligence Show

    The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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    Copyright: © All Rights Reserved 2023

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    Latest Episodes:
    #182: Gemini 3, Nano Banana Pro, GPT-5.1 Pro, Nvidia Earnings, Karen Hao Book Controversy & Entry-Level Unemployment Nov 25, 2025
    Show notes

    Google released Gemini 3, its most advanced model yet, along with Nano Banana Pro, a leading image generation and editing model.

    On this week's episode, Paul and Mike go deeper on those topics and other top news this week, including GPT-5.1 Pro, controversy around a popular AI book, Nvidia earnings, and more.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:03:32 — AI Pulse Survey

    00:08:42 — Gemini 3

    00:18:11 — Nano Banana Pro

    00:26:06 — GPT-5.1 Pro

    00:28:54 — Nvidia Earnings

    00:36:14 — Nvidia, Microsoft Invest in Anthropic

    00:40:28 — OpenAI Board Member Controversy

    00:42:43 — AI Gets More Political Over State-Level Regulations

    00:47:22 — AI Super Pac Flexes Its Muscles

    00:49:40 — Karen Hao Book Controversy

    00:54:19 — New Jeff Bezos AI Startup

    00:56:38 — Amazon Gives Rufus Rave Reviews

    00:59:18 — AI Gets Further Embedded Into Education

    01:01:34 — Entry Level Unemployment

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #181: AI Answers - Measuring AI Skills, Aligning Leaders, AI Literacy Frameworks, Overcoming Resistance & Preparing for AI Agents Nov 20, 2025
    Show notes

    AI literacy is becoming essential across every organization, but most leaders are still figuring out how to measure it, teach it, and communicate its value.

    In this episode of AI Answers, we dig into questions about emerging AI skills frameworks, why literacy matters for every employee, how to talk about risk and responsible AI guidelines, and what to do when teams resist training or demand proof before pilots begin.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:33 — Question #1: Have any AI literacy frameworks emerged that help assess and track employees’ AI skills?

    00:09:45 — Question #2: How important is it for all employees to develop basic AI literacy?

    00:12:34 — Question #3: How can leaders articulate the business value of investing in AI literacy when stakeholders aren’t yet convinced it matters?

    00:14:27 — Question #4: What’s the most effective way to help senior executives understand the risk of not having AI guidelines in place?

    00:16:36 — Question #5: When companies start drafting responsible AI guidance, do you recommend formal “policies,” more flexible “guidelines,” or something in between?

    00:20:00 — Question #6: Many teams love the idea of AI but resist assessments, training, or structured onboarding. How can leaders overcome that resistance?

    00:23:15 — Question #7: How should organizations respond when proof is demanded before pilots have happened?

    00:26:29 — Question #8: Are there organizations successfully using a single overarching KPI to measure the impact of AI?

    00:28:20 — Question #9: What’s your advice for getting data, governance, and access into shape so AI can actually deliver results?

    00:32:48 — Question #10: How close are we to real enterprise adoption of AI Agents, and what should organizations be preparing for now?

    00:38:39 — Question #11: Have you had a chance to use GPT-5.1 yet?

    00:42:10 — Question #12: As generative AI reshapes search, what should marketers know about the shift from SEO to GEO?

    00:45:39 — What do you think organizations should keep an eye on in the next few months?

    This episode is brought to you by Google Cloud:

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/

    Visit our website

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    Join our community:

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    #180: GPT-5.1, AI That Brings Back the Dead, Beliefs vs. Truth in AI, First AI-Led Cyberattack & AI-Generated Song Tops Charts Nov 18, 2025
    Show notes

    OpenAI has released GPT-5.1, a controversial new AI app is bringing people back from the dead, and there's a big debate in AI about very different belief systems.

    On this week's episode, Paul and Mike go deeper on those topics and other top news this week, including political backlash to AI, the first AI-orchestrated cyberattack, an AI-generated song topping the charts, and much more.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    00:00:00 — Intro

    00:03:59 — AI Pulse

    00:06:41 —GPT-5.1

    00:14:51 —Controversial New AI Product Brings Back the Dead

    00:22:09 — Beliefs vs. Fundamental Truths

    00:39:39 — Increasingly Negative Public Moods Towards AI

    00:46:36 — First Reported AI-Orchestrated Cyberattack

    00:51:33 — AI-Generated Country Song Tops Billboard Charts

    00:58:43 — Cursor Raises $2.3 Billion, Valued at $29.3 Billion

    01:01:13 — Parallel Raises $100 Million to Build Web for Agents

    01:03:34 — Yann LeCun Leaving Meta

    01:07:47 — NotebookLM Adds Deep Research

    01:10:24 — McKinsey State of AI Report

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #179: OpenAI Government “Backstop” Controversy, Microsoft Humanist Superintelligence, Google’s Future of Learning, AI Driving Layoffs & Coca-Cola AI Ad Backlash Nov 11, 2025
    Show notes

    OpenAI is drawing fire after its CFO hinted the company might want a government "backstop" for its massive infrastructure costs. And Microsoft has published a new manifesto pledging to build "humanist superintelligence" that keeps humans in control.

    This week, Paul and Mike talk about those stories and more, including Google's new paper on the future of AI in learning, new data that shows AI is driving layoffs, and the backlash against Coca-Cola's latest AI-generated holiday ad.

    This week's episode also covers a feud between Amazon and Perplexity over AI shopping agents, a shocking deposition from Ilya Sutskever about OpenAI's internal power struggles, and much more.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:09:09 — OpenAI Draws Fire for Comments About Government Backstop

    00:23:02 — Microsoft’s Humanist AI Manifesto

    00:38:36 — Google AI and the Future of Learning

    00:48:28 — Data Shows AI Is Driving Layoffs

    00:52:43 — Coca-Cola’s AI Christmas Ad Generates Controversy

    00:57:46 — Amazon and Perplexity Feud Over Agent

    01:03:18 — Ilya Sutskever Deposition

    01:08:48 — Apple Nears Google Deal

    01:11:56 — AI Companies Are Going on the PR Offensive

    This episode is brought to you by MAICON On-Demand.

    This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #178: OpenAI’s Automated AI Researcher, OpenAI Restructuring, The Fed Warns About AI’s Impact on Hiring, Nvidia Hits $5 Trillion & Wharton Data on AI ROI Nov 04, 2025
    Show notes

    OpenAI says it's aiming to build a totally automated AI researcher by 2028...

    And it has completed its transition from non-profit to for-profit company, paving the way for an eventual IPO.

    This week, Paul and Mike talk about those stories and more, including a warning from the Fed chair about AI's impact on hiring, a new index measuring how well agents do remote work, and Nvidia's $5 trillion valuation.

    This week's episode also covers a new report on corporate AI adoption from Wharton, the concerning rise of AI "nudify" apps, and much more.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:05:48 — OpenAI Sets Automated AI Researcher Goal

    00:18:06 — OpenAI Completes Restructuring and Eyes IPO

    00:31:49 — Is AI Responsible for a New Wave of Layoffs?

    00:41:45 — Remote Labor Index Project

    00:47:46 — Mercor Quintuples Valuation

    00:52:40 — Nvidia Valuation

    00:56:54 — Wharton AI Adoption Report

    01:02:01 — Nudify Apps and Public Figures Getting Deepfaked

    01:06:55 — Google Labs Introduces AI Marketing Tool

    This episode is brought to you by MAICON On-Demand.

    This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #177: AI Answers - AI Ethics, Flagging AI Content, AI Accuracy, Book Recommendations, & AI Intellectual Property Oct 30, 2025
    Show notes

    In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding.

    Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:31 — Is AI good or evil?

    00:08:51 — Is AI a vector for viruses or trojans?

    00:11:13 — If we’re using AI information, can we be sued if AI is pulling intellectual property?

    00:13:10 — Is there one AI company that’s more ethical than others?

    00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations’ to avoid problems. Is that accurate?

    00:18:03 — Is it helpful to use one AI tool to fact-check another?

    00:20:08 — Will there ever be a way to definitively identify AI-created videos?

    00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars?

    00:29:18 — What books do you recommend reading to learn more about Gen AI?

    00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance?

    00:34:18 — As a Director of Learning and Development, who’s doing AI in L&D right?

    00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth?

    00:41:51 — It’s estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI?

    00:46:47 —  Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks?

    This episode is brought to you by Google Cloud:

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy




    #176: ChatGPT Atlas, ChatGPT Atlas Security Issues, Letter to Pause Superintelligence, Amazon’s Plan to Automate 600,000 Jobs & New Data on AI Relationships Oct 28, 2025
    Show notes

    OpenAI just entered the browser wars. And it's already getting messy.

    This week, Paul and Mike talk everything ChatGPT Atlas, OpenAI's agentic AI browser...including its glaring security issues.

    This week's episode also covers a new letter advocating a pause on the development of superintelligence signed by an eclectic group of celebrities and public figures.

    Not to mention, we talk about Amazon's robot-driven layoffs, an Ohio bill that aims to ban human-AI marriages, new data on how many teens have romantic relationships with AI (hint: it's more than you'd expect), and much more.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:56 — ChatGPT Atlas Release

    00:16:17 — ChatGPT Atlas Security Concerns

    00:26:19 — Statement on Superintelligence Campaign

    00:43:18 — Anthropic Plays Defense

    00:50:14 — Amazon’s Robot Workforce

    00:56:16 — Meta AI Layoffs

    00:59:23 — OpenAI Controversy Over Suicide

    01:02:26 — Ohio Bill Would Ban AI Marriages & High Schoolers Romantic Relationships with AI

    01:08:03 — OpenAI Tries to Automate Junior Banker Work

    01:10:43 — Sora 2 Roadmap

    01:14:01 — Tesla Autonomy

    This episode is brought to you by MAICON On-Demand.

    This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic Oct 23, 2025
    Show notes

    Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences?

    00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks?

    00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?

    00:16:42 — Question #4: How far away are we from “autonomous” marketing?

    00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn?

    00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment?

    00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?

    00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow?

    00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards?

    00:30:24 — Question #10: How do you see AI being used in the non-profit sector?

    00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI?

    00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI?

    00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?

    This episode is brought to you by Google Cloud:

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #174: ChatGPT’s Getting More “Adult,” MAICON 2025 Takeaways, AI’s Impact on Talent, Claude Haiku 4.5 & Anthropic’s Feud with the White House Oct 21, 2025
    Show notes

    AI isn’t just becoming more capable. It’s becoming more personal. And even more "adult."

    This week, Paul and Mike lead off with Sam Altman’s provocative comments about ChatGPT’s role in mental health and the growing debate over our emotional relationships with AI.

    Then, from blue-collar workers adopting ChatGPT as a daily tool to tech CEOs warning of an impending jobs shock, the episode explores how AI is quietly reshaping both the labor market and human identity.

    They also unpack major industry releases, from Google’s new Veo 3.1 and Anthropic’s Haiku 4.5 to Spotify’s “artist-first” AI music push, revealing the race to define who benefits from intelligent machines. Over and over in this episode, we ask what's becoming a defining question of the AI age:

    Who’s in control of the future we’re building?

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:09 —ChatGPT, AI Relationships, and Mental Health

    00:18:58 — MAICON 2025 Takeaways

    00:29:57 — AI’s Increasing Impact on Labor and Jobs

    00:40:05 — Google Veo 3.1

    00:43:25 — Claude 4.5 Haiku Is Released

    00:46:30 — Anthropic Co-Founder Essay Angers White House

    00:54:22 — OpenAI’s Opt-Out for Sora 2 Causes Problems

    00:57:44 — Elon Musk Clarifies His Definition of AGI

    01:01:12 — New Paper Says AI Method Can Reproduce Human Purchase Intent

    01:04:46 — Music Industry Leaders Join with Spotify to Create Artist-First AI

    01:08:00 — New AI Feature in Google Sheets

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy



    #173: OpenAI Dev Day, AI Gets Political, Sora Copyright Drama Continues, Gemini Enterprise & AI’s Impact on Job Hunting Oct 14, 2025
    Show notes

    As AI races toward full automation, billionaires, policymakers, and everyday workers are colliding in a new kind of power struggle.

    In this episode, Paul Roetzer and Mike Kaput tackle the biggest AI shifts shaking business, politics, and society. From OpenAI’s Dev Day to a new Senate report warning that automation could wipe out 100 million U.S. jobs, the conversation examines what’s really coming for the workforce.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:12 — OpenAI Dev Day

    00:10:27 — AI Is Getting More Political

    00:27:05 — Sora Copyright Drama Continues

    00:37:05 — Gemini Enterprise

    00:43:10 — Gemini for Home

    00:47:35 — AI’s Impact on Job Hunting and Hiring

    00:50:10 — AI Making Us “Professional Generalists”

    00:56:47 — AI Product and Funding Updates

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack

    LinkedIn

    Twitter

    Instagram

    Facebook

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


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