The Art of Online Business

Latest Episodes:

Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth Jan 07, 2022

Show notes

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

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For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.
Neill’s a master life coach, specializing in all things mindset, including money mindset.
What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.
He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.
You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Neill Williams’ Links:

Visit Neill's website
Neill Williams Coaching

Case Study: 0% Churn!, with Ali Manning (Membership Series) Jan 05, 2022

Show notes

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.
If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.
My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.
Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.
Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.
Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Ali Manning’s Links:

Ali’s website
Ali’s YouTube channel
Vintage Page Designs on Instagram
Vintage Page Designs is on Facebook

14 Thoughts On What's Ahead for 2022 Dec 31, 2021

Show notes

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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It was our biggest year yet.
In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.
For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.
You don’t have to do all 14. You can pick and choose which ones will work best for you.
By the way, these are things I’m teaching our members in our Accelerator program, too.
14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How I Increased Revenue by 30% + Profit by 25% in 2021 Dec 29, 2021

Show notes

Today on the show I’m going to give you an overview of how things went last year for the business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.
I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.
But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.
With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.
I also want to share what our plans are for 2022.
Like I said, we’ve just had our best year ever, and I want you to do the same for your business.
It’s a great episode, and a great starting point for making 2022 your most successful year yet.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Best Of!) Thinking Differently About Goals Dec 24, 2021

Show notes

Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.
When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.
About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.
It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons Dec 22, 2021

Show notes

Today on the show we’re going to talk about building long-term wealth.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.
I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.
We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Jacquette Timmons’ Links:

Jacquette’s Website
Jacquette’s Instagram
Follow Jacquette on Twitter

9 Ideas for Monetizing Your YouTube Channel Dec 17, 2021

Show notes

What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.
You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.
There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Tom Breeze’s Links:

Follow Tom on Twitter
Reach out to Tom on Facebook
Viewability
The Ad Buyers Club

How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze Dec 15, 2021

Show notes

If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.
Unfortunately, getting traction with a new YouTube channel can take a while.
My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.
Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.
It actually has a very positive impact on your YouTube channel the way that they’re doing it.
I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.
This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Tom Breeze’s Links:

Follow Tom on Twitter
Reach out to Tom on Facebook
Viewability
The Ad Buyers Club

Are You Creating Your Business Around Your Life? Dec 10, 2021

Show notes

Are you creating your business around your life? Or, are you creating your life around your business?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.
It’s a lesson I don’t want you to learn the hard way.
I had to go through a serious period of burnout in my business before I realized my priorities needed to change.
From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.
I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.
Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

A New Way of Thinking/Setting Goals for 2022, with Neill Williams Dec 08, 2021

Show notes

Have you laid out your goals for 2022?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.
I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.
When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.
Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.
The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.
Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Neill Williams’ Links:

Neill Williams
$10K In 10 Hours
Neill's Instagram
The Unbusy Your Life podcast

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