The Art of Online Business

Latest Episodes:

Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads Feb 11, 2022

Show notes

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.

After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.

Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.

So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.

I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.

Links & Resources:

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Becoming the Optimized CEO of Your Business, with Brittany Hege Feb 09, 2022

Show notes

Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I want to share with you the journey of Brittany Hege.

Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.

We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.

She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.

We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten her life back.

So, we talk about all of that, how she’s done it, how she’s removed herself as the bottleneck in her business, and how she’s empowered her team to own more of their responsibilities in the business. We break it all down here for you today on the show.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Brittany Hege’s Links:

Mix and Math
Mix and Math on Facebook
Mix and Math on Instagram
Mix and Math on YouTube

“Bonuses”: Why It’s Time to Stop Using Them In Your Offers Feb 04, 2022

Show notes

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.

I actually think you should stop using them in your offers altogether, and I want to explain why.

This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.

So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

High Organic Touch in No Touch Times, with Elaine Lou Feb 02, 2022

Show notes

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.

Elaine is an expert in what she likes to call “high organic touch in no touch times.”

We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.

For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.

Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.

She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Elaine Lou Cartas’ Links:

Two Reasons Your Business Isn’t Scaling Jan 28, 2022

Show notes

There are two things I see, time and time again, that hold people back from scaling their business.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’m speaking from experience, because I went through these myself for a long time in my business.

Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.

We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).

It’s a great show, and I know you’re going to get a lot out of it.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Banish Burnout, with Helena Lucia Jan 26, 2022

Show notes

Back in 2016 I had a complete breakdown.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.

In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.

With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.

It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.

I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Helena Lucia’s Links:

Helena Lucia’s LinkedIn
SISU Journey’s website
The Burnout Audit

Facebook Ads Tracking: How to Improve the Validity of Your Data Jan 21, 2022

Show notes

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.

So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.

Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Jan 19, 2022

Show notes

Today is part two, of my interview with Diana Tower.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.
We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.
Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.
Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Diana Tower’s Links:

Diana’s website
Diana’s blog
Follow Diana on Twitter
Diana’s Instagram

Inside My Business: Skipping the Tech Nightmare Jan 14, 2022

Show notes

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.
On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.
The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.
All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.
So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Jan 12, 2022

Show notes

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.
Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.
Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.
Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.
In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.
Part one is this episode, and part two will be next week.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: