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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Could Selling More Courses Be As Easy As Doing This? Apr 22, 2022
    Show notes

    Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

    She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.

    Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.

    I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.

    That’s what we’re talking about in today’s quick tip episode.


    Links & Resources:

    • Jess Brookes on Instagram
    • Jab Marketing


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko Apr 20, 2022
    Show notes

    Today I’m super excited to have James Schramko back on the show.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

    Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

    After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.

    James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    James Schramko’s Links:

    • SuperFastBusiness
    • SuperFastBusiness membership
    • The SuperFastBusiness podcast
    • James Schramko: Work Less Make More
    • Follow James on Twitter
    • Follow James on Facebook
    • James is on Instagram
    • Check out James on YouTube
    • James’ LinkedIn page
    3 Business Lessons I’ve Learned from My 3 Year Old Daughter Apr 15, 2022
    Show notes

    Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.


    From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.


    Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series) Apr 13, 2022
    Show notes

    Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business.

    India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.

    Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.

    I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.


    Links & Resources:

    • Mighty Networks
    • Diana Tower


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Erica Courdae & India Jackson’s Links:

    • Erica Courdae
    • India Jackson
    • Flaunt Your Fire
    • Pause On The Play’s website
    • The Community
    • The Pause On The Play Podcast
    • Follow Pause On The Play on Twitter
    • Pause On The Play is on Instagram
    • Podcast Episode: How to Create a More Inclusive Business with Erica Courdae
    • Podcast Episode: Thinking Differently About Your Marketing Efforts, with India Jackson
    Why Recording My First YouTube Video Was PAINFUL Apr 08, 2022
    Show notes

    Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    We talked about the number one secret to growing a successful YouTube channel.

    In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.

    He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.

    I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.

    We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    The #1 Secret to Succeeding on YouTube, with Pat Flynn Apr 06, 2022
    Show notes

    Today we are talking about one of my favorite recent topics: growing a YouTube channel.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.

    I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.

    In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.

    He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.

    Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he’s going to unpack the number one thing you need to think about in order to be successful on YouTube.


    Links & Resources:

    • TubeBuddy
    • vidIQ
    • ThumbsUp.tv
    • Jay Alto


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    P​​at Flynn’s Links:

    • Smart Passive Income
    • Follow Pat on Twitter
    • Pat is on Instagram
    • Check out Pat’s YouTube channel
    • Deep Pocket Monster on YouTube
    3 Simple Ways to Know Exactly Where Your Sales are Coming From Apr 01, 2022
    Show notes

    I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Many people I come across and start working with are asking this question, but they don’t know the answer.

    I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.

    Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.

    Let me repeat that: you have to know your numbers in your business.

    That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.

    All that, and more, on today’s episode of The Art of Online Business Podcast.
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman Mar 30, 2022
    Show notes

    Today we’re going to continue our conversation about the mental health side of running an online business.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.

    This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.

    Well, I’m here to break that taboo and start talking about it more.

    My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.

    We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.

    I really think you’re going to like this conversation with Amenah.


    Links & Resources:

    • James Schramko: Work Less, Make More


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Amenah Arman’s Links:

    • Sane in the Membrane’s website
    • Amenah Arman is on Instagram
    The Simplest Way to Make More "High Ticket" Sales Mar 25, 2022
    Show notes

    In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    I want to define "High-ticket," as an offer that you sell that is north of $5,000.

    $5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be.

    Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.

    By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.

    I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.

    Be sure to check those out for more great Art of Online Business content.
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Case Study: How She Hit $1M In 3 Years, with Karin Carr Mar 23, 2022
    Show notes

    Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    She’s also a former member of our Accelerator coaching program.

    In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.

    This past December she hit a million dollars in revenue in her online business.

    I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.

    I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.

    She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Karin Carr’s Links:

    • Karin’s website
    • Karin’s real estate coaching YouTube channel
    • Karin’s YouTube for Agents website
    • Karin’s Georgia Coast Homes YouTube channel
    • Karin’s YouTube for Real Estate Agents Facebook group
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