The Art of Online Business

Latest Episodes:

Should You Simply Rinse and Repeat a Launch? Oct 29, 2021

Show notes

A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.

I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.

She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.

If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah Oct 27, 2021

Show notes

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.

Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more.

Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.

Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.

Links & Resources Mentioned in this Episode:

https://www.trilliummontessori.org

https://www.facebook.com/Seemi-Trillium-Montessori

https://www.instagram.com/trilliummontessori

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Why Facebook Ads May Not Be The Best Option For You Oct 22, 2021

Show notes

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Evergreen Funnels: Q&A Oct 20, 2021

Show notes

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good Oct 15, 2021

Show notes

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Using Facebook Ads For Your Membership? (What Would Rick Do) Oct 13, 2021

Show notes

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Is a Membership or a Course Right For Your Business? Oct 08, 2021

Show notes

Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built my business with online courses, but I’ve also had memberships too. And I like both for different reasons. I've covered a lot about online courses here on the show, but not a ton about memberships.

Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Steal These 17 Lead Magnet Ideas Oct 06, 2021

Show notes

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Yes, open rates have gone down. But there are different ways to increase your open rates. And one of the best ways shouldn’t come as a shock to you. It's using a lead magnet to build your email list. For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that: Solves a specific problem your audience has. Gives a quick win Gives solutions in the format that aligns to how your audience consumes your content.

Overdelivers on the quality of the content. Is a logical step towards your offer Builds trust and respect with your ‘perfect person’ The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business.

Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting. So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Stop Trying to Be a Good Manager Oct 01, 2021

Show notes

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate.

Sure I learned some valuable skills, but I also feel like it's different when it's your own business. As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing. And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team:

You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourself. Systems and processes — the clearer and simpler they are make it super easy for people on your team to succeed
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Membership Sales Secrets, with Jason Brown (Replay) Sep 29, 2021

Show notes

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders.

Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: