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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    How To Launch Like A Pro (Even If You Don’t Have A Huge Team) Aug 28, 2024
    Show notes

    In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help
    • Learn the 7 Biggest Facebook Ad Mistakes from Kwadwo

    ‍‍ ‍‍

    Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart)


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Allison’s Links:

    • DM Allison on IG
    • Get Allison’s $80,000 email template


    Brenna’s Links:

    • DM Brenna on IG
    • Get Brenna’s Pre-Launch Cheat Sheet
    Set Your Launch Up For Success With A Pre-Launch Aug 26, 2024
    Show notes

    The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.
    Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help
    • Learn the 7 Biggest Facebook Ad Mistakes from Kwadwo

    ‍‍ ‍‍

    Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team)


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Allison’s Links:

    • DM Allison on IG
    • Get Allison’s $80,000 email template


    Brenna’s Links:

    • DM Brenna on IG
    • Get Brenna’s Pre-Launch Cheat Sheet
    How to Make Your Next Launch the Comeback of 2024 Aug 23, 2024
    Show notes

    Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches.
    From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help
    • The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results


    Check out the video on YouTube and connect with us through the links in the show notes below.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Latesha’s Links:

    • Get Latesha's Freebie: Lead Overflow
    • Download the Marketing Momentum Blueprint
    • DM Latesha on IG
    • Listen to the Revolutionary CEO podcast


    Chelsea’s Links:

    • Get Chelsea’s 5 & 6-Figure Launch Funnel Case Studies
    • DM Chelsea on IG


    Ashley’s Links:

    • Get Ashley’s Freebie: High Ticket Launch Plan
    • DM Ashley on IG
    Building Trust With People That Have Never Heard Of You, With Frannie Wilson Aug 21, 2024
    Show notes

    Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Frannie’s Links:

    • DM Frannie: https://www.instagram.com/frannie_pack/
    • Take the What is your BRAND Persona quiz
    • Listen to Frannie's podast: Something Businessy podcast
    How She Built An Online Branding Business With Frannie Wilson Aug 19, 2024
    Show notes

    Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    Watch the episode Building Trust With People That Have Never Heard Of You With Frannie Wilson


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Frannie’s Links:

    • DM Frannie: https://www.instagram.com/frannie_pack/
    • Take the What is your BRAND Persona quiz
    • Listen to Something Businessy podcast
    Why You Might Want to Spend Less on Meta Ads For Your Launch Aug 16, 2024
    Show notes

    Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy Aug 14, 2024
    Show notes

    Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales.


    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    ‍‍

    Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Allison’s Links:

    • Listen to Allison Hardy’s 6-Figure Secrets podcast
    • Join the Funnel Of The Month Club
    • DM Allison: www.instagram.com/allison_hardy_
    • Get Allison’s The $80,000 Email Template
    Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy Aug 12, 2024
    Show notes

    Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍


    Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Allison’s Links:

    • Listen to Allison Hardy’s 6-Figure Secrets podcast
    • Join the Funnel Of The Month Club
    • DM Allison: www.instagram.com/allison_hardy_
    • Get Allison’s The $80,000 Email Template
    Should You Increase Your Meta Ads Budget For Your Launch? Aug 09, 2024
    Show notes

    I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍

    ‍‍ ‍‍ ‍‍

    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    Building a Meaningful Life Beyond Money with Jeff Lerner Aug 07, 2024
    Show notes

    Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.

    ‍‍ ‍‍ ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help
    • Listen to episode 746 where Rick talks about passing the baton to me and his new direction
    • Listen to episode 720 to get to know Kwadwo

    ‍‍ ‍‍

    ‍‍ ‍‍

    Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel


    Jeff’s Links:

    • DM Jeff on Instagram
    • Get Jeff’s free worksheets
    • Subscribe to Jeff Lerner’s YouTube channel
    • Listen to Jeff Lerner’s Unlock Your Potential podcast
    • Watch the episode with Mike Dillard on how Jeff set up his biz
    • Get Jeff’s book: Unlock Your Potential
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