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    Business

    The Art of Online Business

    Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

    Join fellow online course creators and coaches as we dive into things like 
    • sales and marketing optimization, 
    • and systems and processes
    • funnels and of course
    • Facebook & Instagram ads for seamless scaling!

    Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

    Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

    You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

    Hit “Subscribe” and let’s gooooo!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Avoid Getting Your Facebook Ads Account Shut Down Mar 02, 2015
    Show notes

    Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines. In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance. All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down. It’s really become alarming. Even people I know who are legitimately trying to do the right thing are being caught in this. This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Use Native Advertising to Increase Conversions with Justin Brooke Feb 28, 2015
    Show notes

    Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff. Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Quickly Get Found on Google & Improve SEO Using AdWords Feb 26, 2015
    Show notes

    In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google. The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How Not to Lose Your Shirt with Google AdWords with Joel Runyon Feb 24, 2015
    Show notes

    Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share. Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea. Not cool...

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Facebook Ads Sales Funnels Working Right Now & Other Q&A Feb 21, 2015
    Show notes

    Today we’re going to do our first Q&A episode. People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast. So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question. Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Profitable Copywriting Tips & Tricks with Ray Edwards Feb 18, 2015
    Show notes

    On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business. In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Measuring Your Sales Funnel Analytics with Rui Dong Feb 14, 2015
    Show notes

    On todays episode I am happy to welcome my good buddy Rui Dong. Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics. You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process. Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Measure Your ROI from Paid Traffic with Tommie Powers Feb 04, 2015
    Show notes

    Alright, today I’m psyched to welcome Tommie Powers to the show. Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff. With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    How to Get More Leads & Sales Using Video Retargeting with Chris Evans Jan 29, 2015
    Show notes

    Today I'm talking with Chris Evans all about retargeting strategies. Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now. If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business. I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.

    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

    Tricks for Getting Massive ROI from YouTube Ads with Eric Siu Jan 26, 2015
    Show notes

    Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads. This is actually the last episode in this series before moving on to some other paid traffic strategies. Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast. Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us. Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.
    ‍‍

    • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
    • Visit The Art of Online Business website for Facebook Ads help

    ‍‍ ‍‍ ‍‍
    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel

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