The Art of Online Business

Latest Episodes:

Three Ways to Dominate Google AdWords with Ryan Masters Apr 10, 2015

Show notes

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters. Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs. Seven years ago, the business that Ryan’s family owned only had $500 left to survive. So what did Ryan do? Well, what entrepreneurial person would do, of course! He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold. Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years. He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less Apr 08, 2015

Show notes

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic. The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input. Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year Apr 02, 2015

Show notes

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable. I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach. We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today. Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads. She’s got an inspiring story which you’re going to hear about today.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

What's the Difference Between the Facebook Ads Pixels and Other Q&A Mar 31, 2015

Show notes

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads. People have emailed in or asked questions via voicemail which you can do here on the Show Notes page. A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads Mar 27, 2015

Show notes

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network. With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business. Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers Mar 24, 2015

Show notes

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads. To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode. Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves Mar 20, 2015

Show notes

Derral Eves is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube. When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended. By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland Mar 13, 2015

Show notes

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show. Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff. He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales. Specifically today, we're talking about pre-sell pages. I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing? And he said, oh yea, pre-sell pages.
‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Lead Magnets That Convert with Jim Belosic Mar 10, 2015

Show notes

Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert. We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads. You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Behind-the-Scenes of Successful Facebook Ads with Curt Maly Mar 05, 2015

Show notes

I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode. Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately. And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.
‍‍