The Amy Porterfield Show

Latest Episodes:

#378: Could A 4-Day Work Week Fit Your Business? May 27, 2021

Show notes

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.

When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.

And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.

Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.

Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.

You’ll also learn more about:

WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you
Processes to set into place when it comes to your team, communication, and what the new work week looks like
The different categories to create plans for as you look at your day-to-day systems and expectations
The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you

If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.

Here’s a glance at this episode...

[02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.
[06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How.
[11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?
[15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.
[19:44] Find out the tools we use to make our 4-day work week efficient and possible.
[22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot.
[36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter.

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#377: How To Re-engage Your Email List May 20, 2021

Show notes

It’s never too late to hit send and connect with your subscribers again.

If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence.

Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry.

But first, I have to tell you: you’re not alone.

Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it.

In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email.

You’ll also learn everything you need to know to successfully hit send with confidence and:

Know exactly what to say so your audience feels supported and seen
Have a plan on how many emails you need to send and help them remember why they signed up in the first place
Create a free gift that they need so badly they’ll be thanking you a million times over in their replies
Craft a plan to write emails they look forward to opening week in and week out

It’s time to make a plan because your subscribers are waiting for you.

If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started.

Here’s a glance at this episode...

[03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer.
[06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign.
[07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience.
[12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so.
[14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them.
[16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content.
[21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation.
[21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process!

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#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start May 13, 2021

Show notes

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs.

This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.

And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.

On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.

Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:

The core values you must know before even thinking about getting started
Platforms you’ll want as your best friends so the funnel runs without a hitch
What must-have content should be created as you think about launching
How timing and LIVE launching plays into creating your evergreen experience

Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.

Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless.

Here’s a preview of the episode:

[04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer.
[09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.
[13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email.
[18:01] Create urgency by using Deadline Funnels and irresistible bonuses.
[20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month.
[21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen.
[23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates.

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#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) May 06, 2021

Show notes

Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!)

New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience.

I loved my interview with Luvvie, and I know you will too. We chat about...

How her skydiving experience helped her become comfortable with being uncomfortable
Why content creation and getting noticed online looks different than you think
The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead

There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are.

Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows.

You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance.

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#374: Take Your Hands Off The Wheel: Automation For The Smart Business Owner Apr 29, 2021

Show notes

Creating automation in your business can help you streamline your tasks and save time every single day.

Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed.

The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of.

I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!”

And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours!

In this episode you’re about to learn my favorite tips and tools to create:

Auto-responders in your emails for all the FAQs that land in your inbox
Seamless scheduling systems (no more headaches!)
Social media content creation so you can batch and post with ease
Standard operating procedures -- every job now has a “how to do this” list
A process for hiring a Virtual Assistant to provide ongoing help

Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!

Here’s a preview of the episode:

[04:18] Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture.
[05:41] Email automation. Only check your email once a day and set up an autoresponder for the other times.
[07:31] Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.
[09:33] Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.
[10:59] Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once.
[13:20] Managing emails from your community. ConvertKit is a good solution if you're just getting started.
[15:24] Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team.
[17:27] Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius.
[18:35] Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it!

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet Apr 22, 2021

Show notes

Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do.

This week, I have quiz building expert, Chanti Zak, on the show.

Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me!

If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started.

During our time together, Chanti walks us through everything you need to know about:

How to select the PERFECT topic so your audience can’t wait to see their results
How to layout your results so they are fun and informative
And how to get your quiz up and converting so you can start building your email list right away

Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers.

Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it.

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#372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull Apr 15, 2021

Show notes

In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business.

If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business.

Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground...

Yep. I’ve been there, too.

Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all.

If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey.

This is why I have my peer, student, and financial expert, Jamie Trull on the show today.

During the episode, we dive into what it looks like to actually start a business from a financial standpoint.

Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too.

In this episode you’ll get information to help you really understand:

What financials should look like when you’re starting a business
Where to invest in your business so the financial decisions you make align with your big goals
Ways to save so you can grow quickly and strategically as you build your business

Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business.

Yes - you can absolutely do this -- and we are here to help.

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#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey Apr 08, 2021

Show notes

An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood.

Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber.

In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include:

Phase 1: Attraction
Phase 2: Nurture
Phase 3: Promotion
Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)

I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey.

Get ready to knock the socks off your customers and create a journey they can remember with today’s episode!

#369: Common Strategies For Uncommon Success With John Lee Dumas Mar 29, 2021

Show notes

John Lee Dumas teaches his most successful online business strategies

Get ready to take action and accomplish your entrepreneurial goals

Success secrets?

Out-of-the-box thinking?

Business plans that work wonders?

Ok, friend, you know what that means. Today’s podcast guest is FIRE.

I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.

As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to:

Building a content plan
Diversifying your revenue streams
Increasing traffic (um, YES PLEASE!)

Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd.

Are you ready? It’s time to take notes and take action.

Here is the episode highlight reel:

[07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.”
[11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content.
[15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business.
[20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting.
[28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low.

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#368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked Mar 25, 2021

Show notes

Here’s a glance at this episode...

[03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort.
[07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.
[09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me!
[11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere!
[14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy!

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