The Amy Porterfield Show

Latest Episodes:

#359: Customer Support 101: Proven Strategies To Create Life-Long Customers Jan 28, 2021

Show notes

My secret for creating a sustained, successful business? Customer support excellence!

11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable.

Would you like my secrets? Well, entrepreneurial friend… you’re in luck!

In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before.

Your business is not a transactional organization, it’s a transformative organization.

When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship.

Learn my top tips for enhancing your customer experience wow-factor!

[05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for all of the right results.
[06:29] Number 1: Listen diligently to your customers and meet them where they are -- understand their pain points and where you can serve them better. Be transformative not transactional.
[10:19] Number 2: Be transparent. Identify who your course is not for and who it’s a good fit for.
[11:52] Number 3: Slow down and celebrate your students. When you celebrate your customers, you'll be amazed at how you create life-long loyal customers.
[19:21] Hot tip: Don't be afraid to use your virtual assistant to help support your current and future customers.

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#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year Jan 21, 2021

Show notes

Your VIP behind-the-scenes peek into my virtual event, Entrepreneur’s Experience: The Course Creators edition just arrived!

That’s right, sweet friend! I’m sharing powerful snippets from the speakers at my December virtual event. Here’s a little rundown of who you’re about to hear from…

Michael Hyatt, my personal mentor, and brilliant entrepreneur, dishes on organization strategies for increasing your productivity
Zafira Rajan, an expert copywriter, and soulful brand strategist is sharing strategies for making your sales page headlines and bio stand out
Jasmine Star, Queen of Instagram and branding, will be spilling the beans on something she calls “photo topics” and easy ways to make a “photo bank”
Stu McLaren, membership master and our favorite funny guy, is digging into creating an engaged community that actually wants to participate.

Here’s your high dose course creator and entrepreneurial inspiration…

[03:20] Today is your lucky day because I’m sharing clips from the Entrepreneur Virtual Experience. These are tips that every entrepreneur should know when building the business of their dreams.
[04:38] Michael Hyatt shares how to redesign your day and tackle tasks effectively to increase productivity.
[07:54] Zafira Rajan talks about how to make headlines and bios do the selling for you.
[16:20] Jasmine Star shares how to keep it simple with an Instagram productivity plan by creating photo topics and a photo bank. All you need is a camera/phone and caption templates. (Jasmine even shares an action item.)
[22:32] Stu McLaren talks about creating a strong community with strong engagement.

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#357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh Jan 18, 2021

Show notes

5 common Facebook ad mistakes -- and how to avoid them!

Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community.

My guest and Facebook ads expert, Emily Hirsh, is on a mission to help you become BFFs with advertising on Facebook. In this episode, she shares the 5 most common mistakes entrepreneurs make when using this growth strategy and how to avoid them.

She gives you tangible action items so you can get started with her advice today.

Whether you’ve been using Facebook ads for years, or you’ve been a little intimidated to dive into them, this episode is going to ease those fears and make sure you’re not leaving money on the table.

Here’s a snapshot of a few things we talked about…

[06:02] Mistake #1: Not defining what success means for your marketing.
[10:05] Mistake #2: Not doing enough testing -- most of the time messaging is the problem.
[12:43] Mistake #3: Only running one campaign.
[15:45] When you boost a post the objective of your ad is engagement. Put ads in every spot of your customer journey where you would like people to take action.
[19:32] Mistake #4: Not letting the testing work long enough.
[23:38] Mistake #5: Not paying attention to the numbers. Test, refine, and repeat. The numbers will always tell you what to do.

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#356: Sales Page Struggles? Boost Your Conversions With These 3 Tips Jan 14, 2021

Show notes

Sales page struggling to convert? Here’s what to do!

Just like you, your sales page is a big deal.

And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!)

Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button.

In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business.

When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean.

Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer.

Ready to get your sales page converting like crazy?

Here’s a snapshot of a few things we talked about…

[02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success.
[04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers.
[06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page.
[09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading.
[14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there.

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#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze Jan 07, 2021

Show notes

Do you know why you handle your money the way you do?

My guest, Rachel Cruze, is going to help you figure out the answer to that question. (And so much more!)

You may have heard of her because she’s a two-time #1 national best-selling author, financial expert, and host of The Rachel Cruze Show.

Since 2010, Rachel has served at Ramsey Solutions where she teaches people to avoid debt, save money, budget, and how to win with money at any stage in life.

In this episode, Rachel and I are chatting about…

Money principles every entrepreneur should abide by
How to invest in your business the right way and talk to your partner about that investment
How to identify which money classroom you're in and what that means for you

And so much more.

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Your Newest Podcast Obsession: Talking Body (Exclusive Announcement) Jan 05, 2021

Show notes

This is what happens when Rachel Hollis and I get together…

I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily.

And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for -- and it’s all has to do with talking about our bodies.

I said “yes” to joining forces with Rachel Hollis to create a 12-week podcast series called “Talking Body,” where we delve into real, raw, and honest conversations around body acceptance and love.

Throughout each episode, you’ll hear me having deep and honest conversations with body experts, thought leaders, and women from all walks of life to explore our experiences with loving, hating, and growing into our own bodies.

Talking Body will answer questions like…

Can I love my body and still want to change things about it?
How does my experience as a white woman differ from those experienced by women of color?
Does being healthy equal being desirable, or are we just told that it does?
Do I own my self-image, or is it just another product I post online?

This episode is an exclusive sneak peek about this limited series, and I hope you’ll join me for the entirety of this transformation journey which kicks off on Thursday, January 14th!.

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#354: Counting Down The Hottest Strategies From OMME In 2020 Dec 30, 2020

Show notes

Well, my friend, it looks like we’re finally here… at the end of 2020.

And while at times it felt like it would never arrive, we’ve finally made it. As we inch our way closer to counting down until the ball drops, I wanted to do my own little countdown of some of the hottest and most listened to clips from our Online Marketing Made Easy episodes in 2020.

Strategies & Tips For Entrepreneurial Growth In 2021

Here’s a glimpse of what you’ll learn in this episode…

Jam Gamble on finding your story and content topics
How to price your offer the right way
Tips for improving your landing page for higher conversions
Andrea Olsen on setting boundaries and working smarter
How to niche down
Jasmine Star on repurposing content with ease
My favorite strategy for making money in between launches
Gayneté Jones shares a strategy for increasing your webinar signups
A hot tip for getting people off the fence during a webinar
Jasmine shares an Instagram strategy for converting followers to email subscribers

Grab your bubbly beverage (I’ve got a little kombucha), and let’s countdown the top moments of Online Marketing Made Easy together!

Counting down the best of Online Marketing Made Easy...

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#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Dec 23, 2020

Show notes

Be your most confident self online in 2021

I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?”

Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods!

And while we can see a real-time number of who is joining in to soak up your guidance and expertise, that doesn’t make feeling an overwhelming sense of confidence a shoe-in. If you’re anything like me, I have to work at showing up confidently online.

My guest in this episode, Ivirlei Brookes, is a pro when it comes to showing up intentionally and radiating confidence. Ivirlei is a business and mindset coach with 10 years of experience in helping entrepreneurs just like you build their confidence.

She’s sharing her 5 step process, as well as some tangible action items that you can implement right away for increasing your confidence and showing up big and bold this year.

Time to show up with confidence, my friend!

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#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Dec 17, 2020

Show notes

How can I get traffic to my business for free?

Enter… organic traffic strategies. (And I’ve got a few up my sleeve for you!)

Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results.

And while I wish I could give you a magic bullet for growing your business with this marketing approach, that’s just not possible.

Instead, what I’ll say is that with consistency and patience, you’ll reap the benefits of your efforts. In today’s episode, I’ll share three powerful strategies that will promote organic growth and traffic to your online business.

These 3 strategies include:

Pitching yourself (don’t worry, I have a template for you to use)
Indirect and direct social posts
Going out and finding your ideal community members

This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign.

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#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down Dec 10, 2020

Show notes

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