The Amy Porterfield Show

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**The Amy Porterfield Show**

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Latest Episodes:

#388: A Behind-The-Scenes Look Into The Habits Successful Entrepreneurs Live By Aug 05, 2021

Show notes

Online Entrepreneurs Tell All: Habits Edition

I hate to admit it...but I’m a little bit nosey.

I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.

I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!

Well in today’s episode, I did a little bit of snooping...with permission, of course.

I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur.

I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.

I wanted to know what habit actually mattered and made a difference when it came to building their online businesses.

Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.

And you know we love keeping it simple around here.

So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.

Some are personal, some are professional…but all of them are juicy!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

#387: 7 Email Copywriting Tips To Convert Subscribers Jul 29, 2021

Show notes

What to do when your email list isn’t buying...

I’m not a chef.

If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!)

But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie.

(Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?)

Well, let me tell you about a dark day in our marriage.

I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration.

By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award.

But time went on… and no Hobie.

Wife confession: I was mad.

I’d done all this work, tried something new, put myself out of my comfort zone… for nothing.

Now, Hobie eventually came home and we worked it all out. (I can’t stay mad at that sweet man!)

But today I want to talk to you about the entrepreneurial equivalent...

...I’m talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale.

Today we’re talking about making a sales pitch to your email list...and getting ZERO sales.

OOF.

Especially if your engagement is healthy, this sales offer ghost town can be massively frustrating.

In today’s episode, I’m going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the “Buy” button.

I’m going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale.

That includes:

the type of email campaign you’ll want to do when you’re selling
seven copywriting tips you’ll want to include in every sales email you send
how to send sales emails with confidence (and why you should never, ever worry about annoying your list)

In fact, I want to make sales emails so effortless for you that I’ve created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time.

PS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass!

I'm in, Amy! Save my spot!

Here’s a glance at this episode...

[08:16] Listen to discover and understand what your audience needs, wants, pain points, and desires are.
[12:14] Use this sentence in your emails, "I know you're thinking…” and then fill in the blank. Take what you've learned and insert your ideal communities pain points into the sentence.
[19:45] Highlight the exact words that you want to use in your email text. These words will come from your ideal audience members.
[28:00] Make the email all about your subscriber and their wants and needs.
[30:16] Be specific and clear with your CTA - call to action. Leave no room for misunderstanding.
[35:21] Action items: Map out your promo. To help you, download the free resource and start working through it and do the journal prompts!

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#386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz Jul 22, 2021

Show notes

Getting Lost Online? Start With Your Branding

Branding can seem like the online marketing equivalent of a Birkin bag...

...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it.

And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business.

But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.

I know, I know...bold statement. But we mean it.

And here’s why...

Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.

It establishes what you stand for as a business.

It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.

And when they feel like they belong in your world, they stay in your world.

Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.

But if you’re anything like me in the early years of my business, you might be thinking…

Is my business too new to be thinking about branding?

Branding sounds nice someday… when I have spare time and a little extra cash.

Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.

Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission.

When you know your brand, you’ll never be unsure of how to show up online again.

When you’re confident in what your brand stands for, alignment comes naturally.

And I want that for you with my whole heart.

So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!

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#385: Is A Blog Valuable To Your Business? With Glo Atanmo Jul 15, 2021

Show notes

Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business.

Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless.

Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.

Glo Atanmo is one of those people.

Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes.

In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur.

And if you thought Glo was finished there, you haven’t met this inspirational icon.

Because Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it.

Hear that, my fiery entrepreneurs?

Glo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you’re playing the long game.

If we’ve piqued your inner travel bug’s interest -- it’s time to hit play and join us!

This interview was so much fun and I can’t wait for you to hear how it inspires you in your next business adventure.

Here’s a glance at this episode...

[04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy.
[07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow.
[13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission.
[23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model.
[27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point.
[35:12] Action step: Work through Glo’s 5 P’s: passion, purpose, promise, be proficient, and pain point.

Click here to listen!

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#384: Should You Write A Book? With Gabby Bernstein Jul 08, 2021

Show notes

Get ready to access behind the scenes tips for book writing success.

If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen.

Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.

In this episode we cover a lot of ground around what you need to know including:

How to overcome the dreaded writer’s block
Ways to think about turning your digital course into a book (it can be done!)
How to access her FREE training “4 Secrets To Your Best Selling Book”

Let me tell you, this conversation was a journey!

Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.)

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‘I love Amy and Online Marketing Made Easy.’

#383: Am I Giving Away Too Much Free Content? Jul 01, 2021

Show notes

And the Not-So-Mysterious Breakdown of Free vs. Paid Content

Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.

Sounds amazing, right?

Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free.

Because look, I get it.

As an entrepreneur, it’s the ultimate rock and hard place.

Why would my audience ever be willing to buy from me if I’m teaching them concepts for free?
How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?

That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.

In this episode, I’m giving you the down-to-the-decimal details on:

How much free content you should be sharing with your audience (and I’m talking specifics!)
3 questions to ask yourself to make sure that your free stuff isn’t overstepping and undervaluing your paid offers
The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer
The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it.

So grab a notepad and press play! We’ve got a mystery to solve.

Here’s a glance at this episode...

[02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step.
[05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content.
[13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around.
[15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic?
[24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content.

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#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less Jun 24, 2021

Show notes

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.

In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.

Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!

And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.

We'll talk about...

The virtual filing system I swear by that actually saves me time
How I make my project management program work for me, and not the other way around
The number one communication tool I adore and the magic of SOPs
Three ways to scale your business brilliantly

If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.

Here’s a glance at this episode...

[08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs.
[17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due.
[23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software.
[28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again.
[35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course!

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#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk Jun 17, 2021

Show notes

Fear of charging too much? Yeah… we’re gonna talk about.

If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.

Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams.

Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months.

Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.

During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.

I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all.

Get ready for note taking goodness and tips for *finally* knowing just what to charge for your offer.

Plus, as promised, here’s the script that Jereshia and I mention in the conversation. Make sure you listen so you can take action on this tried and tested process right away.

Go on your Instagram stories, show your face, and say: 'Hey all! I've helped [# OF PEOPLE] get [X RESULTS] in their [TYPE OF BUSINESS]. I'm currently looking to take on a few more clients and have [X SPOTS OPEN]. I would love to go on this journey with you. Are you a [INSERT WHO YOU HELP]? If so, I want to hear from you! Send me a DM and I'll send you more details about this opportunity.

Here’s a glance at this episode...

[06:42] Jereshia shares about overcoming the fear of charging too much, and how “charging what you’re worth” isn’t the right way to think.
[15:05] Here’s how to create consistent revenue. For starters, don't bring your employee mindset into your entrepreneurial playground.
[20:01] Guess what, if you’re listening to this, you are ready to sell. Jereshia is a big believer in selling before you build.
[32:19] She even shares tips for direct message selling. She says, “Conversion happens in conversation.”
[36:01] Action tip: Jereshia gives you an actual way to welcome new clients through Instagram stories -- she even gives you a script!

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‘I love Amy and Online Marketing Made Easy.’

#380: 4 Strategies To Create A High Converting Sales Page Jun 10, 2021

Show notes

Are you ready to boost your sales and crack the code on customer conversions?

Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.

That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.

In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.

That’s a lifetime when it comes to viewer stats.

It also means that the sales page is working wonders when it comes to keeping leads engaged.

As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like:

A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face
The one section every sales page needs to help customers feel confident about their purchase (one of my favs!)
How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons

I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!

Here’s a glance at this episode...

[04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate.
[08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category.
[11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own!
[14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.
20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.
[22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it.

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‘I love Amy and Online Marketing Made Easy.’

#379: Cure Writer’s Block: The Content Structure My Team Swears By Jun 03, 2021

Show notes

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.

Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.

Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.

Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.

That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.

Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:

How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity
Ways you might be missing out on consistency and a simple fix to help across all channels
Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day)

Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you.

Here’s a glance at this episode...

[04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve.
[06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing.
[07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish.
[10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers.
[15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework!

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‘I love Amy and Online Marketing Made Easy.’

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