The Amy Porterfield Show

Latest Episodes:

#418: A New (& Better) Way To Look At Imposter Syndrome Dec 21, 2021

Show notes

Why I Don’t Think You Have Imposter Syndrome

Stop saying you have imposter syndrome.

To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’”

Boy, do I hear you. I’ve been there a thousand times.

But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode.

In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome.

I want to lean into what might actually be a strength underneath all that fretting.

And I want to challenge you in an area that you’re probably selling yourself short.

My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world.

I believe in you with my whole heart!

Here’s a glance at this episode...

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#417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love Dec 16, 2021

Show notes

Attraction Strategies That Keep Your Pennies In Your Pocket

Today’s episode is dedicated to all my entrepreneurs who are balling on a budget.

Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you.

In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach.

When I say “reach”, I mean people laying eyes on your business and/or offers online.

And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah.

I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business.

A.K.A -- these strategies will grow as you do.

In this episode, I’ll take you through the “how” and the “why” behind each one, including:

How to get more traffic to your website or blog (even if your website is SUPER simple)
How to win over Google so it puts your content in front of the right people for you
How to get in front of other people’s audiences to grow your own (in a way that makes you both feel great about it!)
Why simplifying your strategy actually helps you reach more people

You and I won’t part ways until you feel 100% confident about which organic reach strategy is best for you and the right next steps to getting it DONE.

So click here to listen and rest easy knowing that your business can grow while your wallet takes the day off.

Here’s a glance at this episode...

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#416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year Dec 14, 2021

Show notes

How The Last 12 Months Have Changed My Mind… About A Lot

There’s leftover cake in the Porterfield kitchen, which can only mean one thing.

We’ve had a birthday! Mine, to be specific.

And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion.

Because the last 12 months, as you know by now, have brought high highs and some low lows.

So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one.

I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world.

And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat.

Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do!

Here’s a glance at this episode...

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#415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller Dec 09, 2021

Show notes

My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing.

It’s life, and life by design.

Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s.

In this episode, Donald joins me to discuss what’s really, really working in online marketing today.

We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools.

But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery.

When we direct our work, we have more freedom to decide on our setting. Our key players. Our next chapter.

In this episode, Donald and I discuss:

Why people don’t buy from you when they open your sales email (and the moment when they definitely DO buy)
When to be in your customers’ inbox to land a sale and the foolproof way to never miss that window
The missing pieces of information the best and brightest entrepreneurs know (and how you can leverage them for your own success)
When to worry about credentials and when to forge your own path
How to become more enthralled in your own story than you are in others

And so much more!

Click here to listen to my conversation with Donald Miller. You’ll not only walk away with clearly defined action to take in your email marketing, but you’ll be more inspired to take a hold of the plotline your life is following -- and decide exactly how your business plays into it.

Here’s a glance at this episode...

[05:07] A lot of the stuff we learn in business school isn't necessary to grow a business. The best kind of business education is working for a company and developing yourself to become more valuable on the open market.
[06:38] Personal productivity strategies include separating primary projects that are important from secondary projects.
[10:37] Don's morning ritual includes reading his eulogy -- find out why!
[14:55] Narrative traction is when you engage in a story, because you're hoping for a certain outcome. Too many people don't engage in the outcome of their own lives.
[17:31] Don shares a messaging strategy that we can use right now. Create a story that points out the customer's problems (red), talk about your solutions (yellow), and describe the customer's life if they buy your product (green). Your story needs all three colors.
[22:36] Marketing and building a sales funnel. A one-liner is one sentence that gets your customer engaged with your product. Your landing page invites people into a story. The third part is a lead generator like a webinar or PDF. Nurture and sales campaigns are after getting an email address.
[31:05] Your main goal is to connect your customer's problem to your solution. Failing to close the deal means failing to connect their problem with your product.

#414: How To DIY Your Own Mastermind (& Do It Right) Dec 06, 2021

Show notes

Masterminds.

You hear a lot about them, but do you know what it really means to be a part of one?

Let me break it down for you.

A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward.

No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward.

I truly don’t think I’d be here today if it weren’t for two things...

One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out.

So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required.

Because an accountability group or mastermind is right for EVERYONE.

Introverts and extroverts alike.

Long time business owners and those still rocking the side hustle.

Together in this episode, we’ll talk about:

How often to meet
The ideal number of people to have in your mastermind
What you should *definitely* include in your mastermind meetings
Plus the one role that holds it all together

It’s a lonely business if you’re trying to do it alone… so don’t. Give yourself the support all entrepreneurs so desperately need. You’ll thank yourself over and over again.

So click to listen and prepare to make a few calls… your mastermind awaits!

Here’s a glance at this episode...

[04:51] I got here by investing in my business and myself. In the beginning, I started out with a paid mastermind and always surrounded myself with people doing something similar to me who have valuable insights.
[08:52] There needs to be one or two people who will take the reins. Get clear on when you meet and think about how you want to structure it. I like hot seats where each person gets 10 minutes to talk, and then we give feedback.
[14:06] Make a list of three to five people that you might want to include in your accountability or mastermind group. Put some feelers out in Facebook groups and find your group!

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#413: How To Make Every Word Count When You're Selling & Serving with Roger Love Dec 02, 2021

Show notes

Speak Strategically, Sell Confidently, Serve Authentically

Voice coach and speech trainer to the stars, Roger Love, joins me on this episode…

And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.”

Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over.

And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez…

He’s not running through scales today. Your long-forgotten arpeggios can stay that way.

Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills.

In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a way that screams, “Hello world, you’re going to want to pay attention to this!”

Imagine showing up to your next masterclass or podcast interview with the persuasion, charm, and influence of Bradley Cooper, himself.

Irresistible.

So go ahead and dive into my incredible masterclass-style interview with Roger Love. You’ll walk away from our conversation with:

Strategies and tips from the expert himself to feeling more confident (and true to your heart) when you’re selling
The reason why tone + emotion > words when it comes to getting your audience to trust you and pay attention to what you have to say (and how to use this to your strength)
Techniques for avoiding pesky filler words like, “Um” and “Uh” during a masterclass, Live video, or podcast

Here’s to the best and brightest version of yourself showing up in every Live you do, my friend!

Here’s a glance at this episode...

[10:13] Roger shares why it's important to be intentional with how you communicate. We need to be able to move people emotionally!
[14:14] We were born with an instrument that we either learned how to use or didn't. We can all tune up our instruments (our voice) and become great speakers.
[16:34] Want to become more confident? Start speaking in melody. When we speak we create melodies or the patterns that go up and down -- learn how to do this the right way.
[23:50] When we get nervous our breathing gets shallow and fast. Slow down your breathing before going live. Breath in through your nose and close your lips.
[30:24] It's wonderful to smile, but smiling makes the corners of your mouth go wide which makes your voice sound more nasal. Smile when you're not speaking. Smile with your eyes and your voice.
[39:23] Make your commas and periods have longer silence. You don't have to slow down the words, you can just increase the silence. Silence is where you give your audience a chance to feel.
[43:47] How to avoid all the pesky filler words like um or uh. These filler words are used to avoid silence, and we already know that silence is amazing.
[56:05] Action Steps: Book a Facebook Live this week. Speak live on camera and practice one thing you learned today. Practice can make the techniques second-hand.

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#412: My Live Video Secrets For Feeling Confident & Calm (Even When You're Not) Nov 30, 2021

Show notes

All the greats have a routine.

Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground.

John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!)

Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water.

Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time!

That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel.

Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t.

But after years of practice, I’ve found a few foolproof rituals to get me in the zone and help me deliver content on video that I feel really great about (even if I didn’t feel like pressing the GO LIVE button.)

But here’s the kicker! Not all live video is created equally. So in this episode, I’m sharing what I do before Facebook Lives, live Q&As, and my masterclasses to prepare for the unique pressures of different styles of live video.

You’ll walk away with specific examples and inspiration for your own pre-video routines so you can show up more readily for your audience, feel more confident, and hit your live-video stride much sooner.

You can leverage live video in your business, even if the idea makes you break out in hives. You owe it to your audience to share what you have for them...and after you’ve gone live a time or two, I think you’ll realize this whole live video thing isn’t as scary as we make it out to be.

Here’s a glance at this episode...

[03:38] You need an easy setup. Keep your equipment and location simple.
[05:58] It's a lot easier when you do your video consistently. Doing video on a regular basis can make it become just a part of how you do business.
[07:22] Create your own routine! I have three routines for three different types of videos.
[17:52] Here are 3 steps you can use to create confidence on video! 1. Set things up, like your location and equipment, so video is easy. 2. Identify the types of videos you are going to do and create a routine for each of them. 3. Do video more often so it's not a novelty -- I suggest at least once a week.

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#411: A Day-by-Day Sneak Peek Into My Work Week Nov 24, 2021

Show notes

My Day-To-Day Life As An 8-Figure Online Business Owner

Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally.

And since then, just about everything has changed.

The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.

Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week.

And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!)

So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business.

In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me through all the lessons learned, the hard stuff, and the victories, too.

I’m sharing what I'm working on and what I'm focused on right now, including a lot of behind the scenes, action items, insights, and the small moments that make up my week.

It’s going to be personal… including the good, the bad, and the ugly.

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#410: What Happens When A Launch Doesn’t Go As Planned Nov 22, 2021

Show notes

From elementary school days and color-coordinated folders …

To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next…

I’ve always been a girl with a plan.

But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.

So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!) I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success.

It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.)

But it still. didn’t. work. Not like I’d expected it to, at least.

I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business.

Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business.

Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments.

Here’s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me! [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set. [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together.

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#409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step Nov 18, 2021

Show notes

Content creation dread is about to become a thing of the past!

Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.

Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.

In this episode, we’ll be diving deep into content creation strategy together, covering topics like:

How to identify big topics that will leave your audience clamoring for more
How big promotions should factor into your content plans
How to leverage holidays and themes to communicate well with your perfect audience
How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine
And so much more

Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!

You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode.

Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time.

Here’s a glance at this episode...

[03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.
[04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge?
[10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day.
[11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on.
[13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week.
[21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.
[25:44] Action step: Grab the free 3-month content calendar and start filling it out!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

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