The Amy Porterfield Show

Latest Episodes:

#428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast Jan 25, 2022

Show notes

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy.

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019!

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But… just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out.

In it, I’ll break down:

What I absolutely love about podcasting and how it can help you to grow your online business, too
My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
The biggest struggles that I have had along the way, and what to consider before getting started
What has made the countless Bulletproof coffee-fueled nights all worth it

For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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#427: Land Your Dream Media Opportunity with Jen Gottlieb Jan 20, 2022

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Simple Strategies For Driving Major Traffic To Your Biz

In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.

Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.

Traffic to your website… your podcast… your newsletter… and so much more.

Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more.

And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement, including:

How to find the perfect opportunities that align with your goals
How to make an irresistible pitch they can’t say “no” to
How to craft a story that effortlessly grabs media attention
What you can do TODAY to have the tools to land a PR opportunity by next week

This episode is for you even if you’re just starting out – even if your business is still teeny tiny.

Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise.

Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making.

Here’s a glance at this episode...

[08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share.
[12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.
[19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset.
[21:24] The Top 20 Tool.
Make four columns on a piece of paper. Put your goal on top.
Left column is People. List 20 people you've ever met who have some type of media connection.
Influence. Rank influential on a scale of 1-10.
Help. Rank how likely they would help you on a scale of 1-10.
Grand total. Sum of previous three columns.
Reach out and ask the top score people. Provide value to others.
[32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.
[37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic.
[38:55] Creating a winning pitch.
1. Have a timely news hook.
2. Pitch the value-packed topic first and yourself second.
3. Back up your claims with statistics by linking to studies.
4. Add talking points.
5. Stand for what you believe in.

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#426: 62% Of Top Business Executives Do This & You Should Too! Jan 18, 2022

Show notes

Learn To Trust Your Gut In Business

In this quick episode, I’m pulling back the curtain on one of the hardest lessons I’ve learned as an entrepreneur.

It’s not having hard conversations.

Not making revenue projections.

Not keeping a tidy to-do list or a pretty project plan.

In this episode, I’m talking about trusting your gut as an entrepreneur. Which is a tall order. We all want to trust our gut… but it’s not always that simple.

Because every day, entrepreneurs…

→ Navigate fear

→ Bear responsibility for the success – or lack of success – in our biz

→ Feel the weight of the effects that our big and small decisions make on others

→ And, if we’re being honest, try hard not to question our own ability

Right?

“Going with your gut” can get muddled and lost between ALL we’ve got going on.

But it’s also a non-negotiable in entrepreneurship.

So after 13 years of running my own online business, I’m sharing how I’ve learned to hone this instinct and stick to my guns…

…including one big mistake I made by hushing my inner nudges and going ahead with a decision anyways.

So give this episode a listen and let my lessons learned be your lessons learned.

Cheers to you, friend, as we learn how to slow down, listen, and trust ourselves.

Here’s a glance at this episode...

[02:35] Should you trust your gut? 62% of top business execs let their gut lead the way and always trust it.
[05:25] There's a significant difference between being too picky and knowing in your gut that it's the wrong choice.
[07:20] Notice what your initial gut feeling is and then notice what happens next. Are you being too picky? Are you really feeling something that you need to pay attention to?
[10:32] After making a decision, start journaling. When doubt starts to creep back in, go back and read about why you made the decision in the first place.
[11:13] If you feel it in your bones and it doesn't work out as planned, it was still meant to be.
[13:25] Being in tune and having the ability to trust yourself puts you on a whole different level. Go with your gut!

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#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized Jan 13, 2022

Show notes

Follow The Plan. Master The Project.

My team is incredible but I can be reasonable.

We’re not at 100% in everything in our business.

But our project plans…?

They’re pretty dang bulletproof.

So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.)

I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare.

I believe that for you, my friend!

Here’s a glance at this episode...

[06:52] A project plan is a process to bring an idea or concept to life through planning and organization.
[09:43] 1. Identify the main focus of the project plan.
[10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the category?
[14:51] 3. Set dates. Identify the most important dates in your plan. Put all the dates in your calendar. Give each task a final due date.
[20:00] 4. Identify key players. If you have a team of one or more, you need to assign each task to the correct person.
[22:49] 5. Finalize the outline and add any details, resources, or SOPs to each task. Your project plan is almost complete. Add descriptions, additional details, and links to SOPs.
[27:13] 6. Final review and check-ins. Take a moment and review your plan from top to bottom. Look at tasks, dates, assignees, and triple check everything to make sure that it's correct.
[29:04] 7. Make a copy. You've done all this hard work, you might as well use it again. Create that copy before you start using it. Have a master template that you can duplicate any time you like.

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#424: 4 Unsexy Skills That Have Made Me A Better Entrepreneur & Leader Jan 11, 2022

Show notes

What I Practice Every Day For Swoon-Worthy Results

What?

You thought entrepreneurship was all glistening social media posts and champagne toasts?

Juuuust kidding.

If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments.

But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader.

Promise.

Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.)

Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!)

Here’s a glance at this episode...

[03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong.
[06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you.
[09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem.
[11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS.

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#423: How To Find Support In Other Female Entrepreneurs With Lori Harder Jan 06, 2022

Show notes

My guest on this podcast is making big – and I mean, BIG – waves in their industry.

Lori Harder is a self-love specialist, fitness model, author, and podcast host.

And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.

A girl after my own heart!

In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990.

But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses.

Including:

How to stay upbeat (even when things get really, really hard)
How to find inspiration to get creative (even when you really, really don’t feel like it)
How to find support among other entrepreneurs
Her tips for building a massively successful business
What it’s been like launching a physical product and the lessons she’s learned from her latest venture

So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder.

Here’s a glance at this episode...

[07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people.
[15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community.
[18:38] Lite Pink has all-female investors.
[29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about.
[33:05] To get into creation mode for something new, you need to switch what you are listening to and reading.
[37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do.

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#422: Lessons Learned From Social Media Bullies Jan 04, 2022

Show notes

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#421: From Court Rooms To TikTok: The Korean Vegan’s Journey Of Reinvention Dec 30, 2021

Show notes

Talking Life And Career Transitions Over Curry

Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine.

But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map.

But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more.

My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire.

Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea.

She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 million fans, it’s clear that her storytelling and vulnerability are what people are craving… along with her tasty chocolate chip paht cookie recipe.

In this episode, we chat about:

Transitioning and pivoting in life and careers
The idea of reinvention and how it’s never too late in order to align with your design to create a life that lights you up
The power and influence of storytelling and vulnerability
And so much more!

Whether you find yourself in a moment of transition, you’re dreaming of making a career jump (that may or may not make sense to those around you), or you simply love a story that moves you to your core, you’re going to love my conversation with Joanne.

Here’s a glance at this episode...

[Insert transcript brief]

Click here to listen!

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#420: Unlearning The Hustle Mentality (& How I Got It Wrong) Dec 28, 2021

Show notes

An Entrepreneur’s Permission To UnHustle

I L - O - V - E new entrepreneurs.

There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break.

Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint.

A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade.

And I made the mistake of falling into the hustle culture trap myself in the early days of my business.

So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore

Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business.

Whether you’re just starting out or you’re a long-timer like me, I hope this short and sweet conversation is one more reminder that your *whole* life deserves your attention.

And that doing *all* the things isn’t always what’s best for your biz.

So take a deep breath and click to listen. Your permission to unhustle is inside!

Here’s a glance at this episode...

[03:29] The one thing that I would do differently in my business is that I wouldn't have hustled to get to where I am today.
[04:42] The first years are the most difficult. Once you start to see traction and double down on what's working, the hustle can stop or at least slow down.
[06:50] What I believe now is that you can have an amazing personal life with white space and downtime as well as an amazing business.
[09:03] The questions we ask allow us to work smarter. It took courage to allow me to switch to a four-day workweek. My team and I put in a system and a plan. Then we got to work!

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#419: She Was Forced To Slow Down (And Then Her Business Grew!) With Kate Northrup Watts Dec 23, 2021

Show notes

Say Bye-Bye To Business Burnout

Working less and earning more is the battle cry of online entrepreneurs everywhere.

It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen.

My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt.

But then, the unthinkable happened.

Kate experienced more growth in her business than the year before.

And she’s breaking it aaaaall down during our conversation in this episode.

In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it.

In this episode, Kate and I talk about:

Exactly how Kate slowed down, worked less, and earned more
How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not)
How us achiever-types can begin to reframe asking for help, instead of doing all the things out of pride (GUILTY)
Why Kate only goes for hyper-focused offers in her biz (and why you should too)

You don’t have to burn it all on the way to the top. In fact, you won’t get to the top if you’re running at 1,000 miles an hour.

So hang up your hustle culture cleats, and listen to my less-is-more conversation with Kate Northrup Watts.

Here’s a glance at this episode...

[06:18] Kate was an online entrepreneur, who worked whenever she wanted until she got pregnant. She suddenly had no energy and needed to sleep 14 hours a day. She was forced to dial it back.
[08:36] She ended up working less than she ever had and made more money than previously!
[11:33] Not being able to sleep and not having good digestion are signs that something is off and you may be experiencing overwhelm.
[14:49] Instead of trying to do everything, ask for help. Reframe in your mind how getting help makes you more available for the important stuff.
[21:42] You'll have so much more time and energy when you cut some offerings and go all in on a few things only.
[33:53] Cyclical work is using the wisdom of nature to guide your creative processes. You may produce fewer things but what you do make will be more robust.

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