THE AMPLIFII PODCAST

Latest Episodes:

Price Vs. Value Dec 07, 2021

Show notes

“If you sell high-end, be high-end. If you sell quality, be quality.”

The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.

Is the lowest price the best?

What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.

Show resources:

How Do You Engage Hearts and Minds A Conversation with Marcelo Montero Nov 30, 2021

Show notes

“It’s not that you want people to do what YOU want, which is a very shortsighted definition of influencing. To me, the role of a leader is to engage people in a way that they do what THEY want.”

Today’s episode is a conversation with Marcelo Montero (recently retired from Cargill, Inc after 30 years) about his passion for storytelling and how he’s used it to help engage and motivate his teams across his professional career. Marcelo is passionate about driving strategic business transformation and growth, helping move thinking beyond what is believed possible, and fostering heart-based leadership to help others achieve their dreams.

He held leadership positions in Cargill’s food, salt and protein businesses for almost 30 years, including strategy and growth for the company’s global Protein and Salt platform, and presided over Salt in North America, Health & Nutrition and Specialty Sweeteners globally, and Flour Milling in South America. With a degree in economics from Universidad Nacional de Cordoba, Argentina, as well as a master’s degree in Agricultural & Applied Economics and an MBA from the University of Minnesota, Marcelo’s expertise and experience are second to none, and in this episode he’s sharing some of that with you!

This interview was conducted in 2020.

Resource Links:

Connect with Marcelo: https://www.linkedin.com/in/marcelo-montero-266a9515

AmpCon.live

NeuroSide.com

MeetRene.com

Amplifiimylife.com

The Art of Influential Conversations Nov 23, 2021

Show notes

Rediscovering the (Lost) Art of Conversation

Not everyone WANTS to speak in front of groups. But if you’re a parent, a team leader, a business owner, even a spouse or partner, you’ll NEED to influence people in conversations from time to time. That’s where the art (and science) of conversation come into play.

While we often focus on strategies for sharing your message, today’s lesson is as much about listening as it is speaking. Understanding the needs and disposition of your audience, especially when that audience is only one person, is the key to breaking through their natural resistance and making a genuine connection and impression.

It all comes down to LOVE.

Listen

Observe

Validate

Expand

Drop your agenda, and start looking to like people.

Resource Links:

How to Overcome Resistance - The NEURO Side episode 4

MeetRene.com

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Why We Make Decisions We Regret Nov 16, 2021

Show notes

“Discipline weighs ounces, but regret weighs tons.” - Jim Rohn

Why do we know the right thing to do, for our health, our business, our relationships, and yet choose to do the opposite thing? In fact, our bodies are built to make snap decisions to keep us safe, while our minds can calculate future benefits against current action. These two warring systems are the cause of a lot of our internal struggles, and understanding them can help us better motivate ourselves and those we seek to influence.

Resource Links:

Akrasia - https://en.wikipedia.org/wiki/Akrasia?wprov=sfti1

Amplifiiconference.com

No. 1 Skill for Leaders: Self Awareness Nov 09, 2021

Show notes

‘Follow those who seek the truth, run from those who claim they’ve found it.’ -- Voltaire

Your influence as a leader will be directly limited by your own level of self-awareness. It’s not about letting others’ perceptions affect who you are and how you act, but acknowledging the issues that may keep others from hearing your message, making a buying decision or following your leadership in an organization or team.

Tips to growing your own self-awareness

Journal your experiences
Grow your Emotional Intelligence
Pay Attention to External Triggers
Elicit Feedback from TRUSTED sources
Record EVERYTHING
Identify Your Core Values and Align Them with Your Behaviours
Practice Mindfullness

It’s not a magic bullet (because there isn’t one) but it is a roadmap for anyone to find more self-awareness and therefore improve their leadership potential and impact on others.

Resource Links:

The Five Minute Journal - https://www.intelligentchange.com

Emotional Intelligence Tests -

Greater Good Science Center, University of California-Berkeley: https://greatergood.berkeley.edu/quizzes/ei_quiz/take_quiz
Global Leadership Foundation: http://globalleadershipfoundation.com/geit/eitest.html
Psychology Today: https://www.psychologytoday.com/us/tests/personality/emotional-intelligence-test

Korn Ferry, the global organizational consulting firm study -

https://www.kornferry.com/insights/briefings-magazine/issue-17/better-return-self-awareness

Hay Group on Women’s Self-Awareness advantage - https://www.businesswire.com/news/home/20120327005180/en

Tasha Eurich - Increase Your Self Awareness with One Simple Fix https://youtu.be/tGdsOXZpyWE

Johari Window - https://en.wikipedia.org/wiki/Johari_window?wprov=sfti1

TheNeuroSide.com

MeetRene.com

Amplifiimylife.com

How to Overcome Resistance Nov 02, 2021

Show notes

Even before you ever say a single word, your audience is responding to you. Your body language, your dress, and once you speak, your tone of voice and method of delivery all affect internal subconscious systems faster than our logic and reason can decode the message presented. The key is using genuine emotionally resonant content IN SEQUENCE to not avoid these reactions, but to use them to help further your message.

The key to overcoming this emotional response is simple:

Predict

Pre-empt

Prevent

In this episode, we discuss how to recognize those subconscious effects and how to circumvent them OR use them to help reinforce and drive home the message you’re sharing. Hear how to win over ANY room, or skeptical prospect, when you let your heart speak in SEQUENCE.

Episode Resources:

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Marshmallow test

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What Makes You Unique? Oct 26, 2021

Show notes

Everyone has a message to share. Whether it’s a sales pitch, a cause you support, your own faith, a team you lead or just your new diet and exercise regimen. The key to capturing an audience with that message is making sure you can answer these questions:

Who ARE you?

What do you DO?

What makes you UNIQUE?

Oh, and Who CARES?

Once you can answer the first three, it’s all about crafting a message with emotion, to make sure the answer to that last one is “Anyone who listens.”

In this episode we walk you through the questions that clarify your story and the secret you already have to help you deliver it.

Episode Resources:

QBQ: The Question Behind the Question

Amplifiimylife.com - Transformational Stories

Want Rene to speak at your event? Learn more about the team and contact us MeetRene.com

How to Capture Attention in a Distracted World Oct 19, 2021

Show notes

In this episode we cover the shocking reality that everyone wants our attention...and we want theirs! We discuss how influence is for everyone from managers wanting to motivate a team, parents guiding a child, and sales professionals closing deals...influence is at the core. Leadership is only measured by influence and so is marketing, teaching, and sales.

Opportunities to influence are everywhere if you learn to see it.

HOOKPOINT stats – BRENDAN KANE

60,000,000,000 MESSAGE SENT ON DIGITAL EACH DAY
WE SPEND AN AVG – 11 HR/DAY
300 FEET OF SCROLLING
USE OUR PHONES – 1,500/WEEK
WE CHECK OUR EMAIL – 30 TIMES/HOUR

FACEBOOK

EVERY 60 SECONDS THERE ARE...

400 NEW USERS
317,000 UPDATES
147,000 PHOTOS

INSTAGRAM

95MM PHOTOS/VIDEO/DAY UPLOADED EACH

YOUTUBE

500 HOURS UPLOADED EACH MINUTE!

How to Amplify Your Influence Oct 12, 2021

Show notes

“There is no leadership without influence. Influence is the HOW of leadership.”

This episode is an overview of what is to come and what to expect in the podcast. The show will follow the writing of the book Amplify Your Influence so we discuss the research and how to apply it. How the brain works and how research broke grounds on neuroscience to make our lives better and become better leaders.

We invite you to follow along this journey. We’ll continue to share valuable and most importantly, applicable content. Please subscribe to the podcast and engage with us.

Show Resources:

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