THE AMPLIFII PODCAST

AmplifyBook.com

01:38 - Questions are a critical component

01:52 - Most people think ‘externally’

02:20 - A question might make someone remember what they believe

03:25 - If I want to understand a company’s culture, I walk in, close my eyes and listen

04:20 - Most people don’t put much thought into the questions they ask

05:50 - The Art of Conversation - Episode 07

07:15 - Sometimes questions asked will tell you how you’re doing

08:24 - We feel an overwhelming OBLIGATION to answer questions that are asked of us

10:40 - Is the question self-serving? Or is it to YOUR benefit?

11:00 - Book - QBQ - The Question behind the Question

11:20 - What is it that they’re ACTUALLY trying to get at?

12:05 - Questions without much thought are often EMOTIONALLY based

13:30 - “If you’re going to attack me, attack me with more detail, please?”

14:55 - The person asking the question is LEADING the conversation

15:55 - Direction doesn’t mean CONTROL

18:00 - Learn how to clarify

19:00 - Learn to give rich answers to dumb questions

22:45 - AmplifyBook.com

Learn to Express vs Impress Apr 19, 2022

Show notes

‘The end goal is we want to be impressive, but we can’t approach the work with the goal of being impressive.’

Ever find yourself in conversation thinking of the next best thing to say, instead of being present and actually listening to the other party? You were trying to impress, rather than express, and it’s much easier to fall into than you might think. Whether your ‘audience’ is one person in a conversation or 1000 plus in a keynote speech, the moment you are trying to impress, as opposed to expressing your beliefs and ideas, you’ve already lost.

‘You can learn the techniques, but if you can’t tap into an authentic delivery style, one that is uniquely yours and that comes from a place that’s believable, what good is it?’

The very core of AMPLIFII™ is summed up in Rene’s direction to let your heart speak in sequence and that’s exactly what this episode is about. A message that’s all polish and no passion is hollow, but we can’t bring our beliefs and ideas to bear on our delivery if we’re unclear on what those beliefs and ideas even are. In this episode, Rene will walk you through his own process for dealing with the stress of speaking that helps him ensure he speaks from his heart as opposed to ‘showing off’ for an audience.

Show Resources:

01:33 - Jim Rohn

02:40 - What does it mean to express vs impress?

03:19 - Don’t you want to be impressive?

04:17 - How Rene uses his ‘mantra’ before speaking

04:54 - What is ‘expression’?

05:12 - What is ‘impression’?

06:00 - What does Rene mean by ‘the heart’?

06:45 - You have to be a philosopher

09:30 - If you can’t deliver it authentically, what good is it?

11:15 - You’ve got to write!

12:27 - The moment you stop trying to impress is the moment you become most impressive

13:03 - Athletes reserve ‘thinking’ for practice. They ‘express’ in the game

13:30 - ‘If you can name it you can tame it’

14:40 - What Rene does before a talk - Climbing the mountain

18:55 - What are the benefits of this type of exercise?

20:44 - But what if we DON’T explore these things?

22:03 - The importance of routines

23:19 - AmplifyBook.com

How to Find Your Purpose Apr 05, 2022

Show notes

“When you realize it’s bigger than US, you’ll withstand the adversity, the setbacks.”

To be an effective leader, you must first ensure that your own motivation remains high, through problems and crisis as well as high times and celebration. This demands a true and honest understanding of both what sparks you (what forces you to immediate action) and your purpose (what will sustain you through those times of hardship). This episode will help you expose BOTH.

2 out of 3 employees are rethinking their purpose based on the events of the last two years.

While large organizations can benefit exponentially from wrestling with these questions, even solo entrepreneurs, parents, coaches or junior employees need to have a jump-start motivation tool AND a long-term aim for your work in the world in order to realize your possibilities and reach your ultimate goals.

Show Resources:

01:50 - If you haven’t asked the question yet, you will at some point

02:15 - “Tuesdays with Morrie”

02:55 - “Spark” vs. “Purpose”

04:25 - “If you’re not motivated, what pisses you off?”

05:05 - Connection to something bigger than us

06:08 - We have to know that our work MATTERS

06:22 - UNDERSTANDING how our work affects others

06:55 - Purpose is something you can choose

07:40 - How to get to “purpose”? Look at who you are

09:50 - Your “lighthouse” or your “foghorn”

13:00 - The connection of past and current is where the strongest purpose is found

15:35 - The benefits to increasing connection among your employees

17:10 - When you are acting outside your values

19:00 - Learn to tell your story and AMPLIFII™ your impact exponentially

20:15 - AMPLIFY YOUR INFLUENCE Book Bulk Orders available!

The Power of Framing with Tyler Lorenzen Mar 29, 2022

Show notes

Tyler Lorenzen is an entrepreneur, former quarterback for UCONN, Super Bowl winner with Drew Brees, and Now the CEO of Puris Proteins which was just named the #1 Most Innovative company in the world alongside Tesla. He’s also a dear friend of Rene’s and an expert user of the AMPLIFII™ methodology.

“My perspective was someone’s gotta do it, why not me?” - Tyler Lorenzen on his childhood assertion that he’d play pro football.

Tyler joins us to talk about his athletic career, his company’s mission and the experiences he’s had that continue to highlight the power of framing for leaders at any level. Tyler has a powerful story of overcoming low expectations, putting in the work to achieve his dreams and spreading a message that offers hope for sustainability and healthier lifestyles for his fellow man.

Don’t miss this fantastic interview, and find more about Puris and Tyler’s work here: https://puris.com

Show Resources:

01:32 - What is “framing” to Tyler?

04:10 - Influence can be positive, or negative, and negative influence is the most powerful, in a bad way

05:00 - Influence is going to happen regardless

06:25 - Leadership = getting people to do and think similarly, and go for the same goal.

10:06 - You have to celebrate bad news

14:45 - Michael Jordan and Tim Grover

17:22 - High Growth companies grow in “dog years”

19:11 - “My passion, was football.”

22:49 - The balance of novelty and strict process

23:13 - “Once you have filet mignon, you’ll never eat roast beef. Super Bowl or bust.” - Sean Payton

29:00 - “Pitch Anything” - How Rene and Tyler met

31:07 - “I wanna take framing to the next level”

35:44 - Using past successes to establish a frame

37:45 - Use a story to deliver me a message, don’t waste my time telling me a story

44:30- “What does your dad mean to you?”

48:45- what it means to truly believe the mind is limitless

49:37- the founding of the Lorenzen family business

52:49- Tyler’s Tiedowns

55:35- It’s a buyer’s process, not a seller’s process

01:01:30 - The Puris lifestyle

01:07:11 - Using framing to secure company funding

01:09:36 - What advice do you give someone going through AMPLIFII™ for the first time

Defining “Your Lane” in Business Mar 22, 2022

Show notes

Everyone knows you’re supposed to “stay in your lane” as an entrepreneur, but just what the heck is my “lane” anyway? How do you define that “sweet spot” for yourself, and how do you help ensure you remain in it?

“You have to earn your way into expertise. Poor advice from people who haven’t earned it yet leads to bad results for people.”

In this episode, Rene highlights the reasons we often stray from our own expertise and genius. As well as how he calibrates his own “lane” as a coach and consultant. Define who you are and what you do, then become great at it.

When you tell the world who you are, your customers will be happier and you’ll be more fulfilled.

Show Resources: