THE AMPLIFII PODCAST

Latest Episodes:

How to Think About Price Mar 08, 2022

Show notes

“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price”

But SHOULD that be the first question? Is that what YOU believe?

“I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.”

In this episode, René helps us reframe the price question for ourselves, by taking into account value and considering the “time of performance” as centrally as “moment of purchase”. We also discuss classic pitches for framing price and bring them into the modern era, discarding what is no longer of use and repurposing the valuable gems at the center of these old ideas.

Show Resources:

01:40 - “cost” or “investment” is not JUST about PRICE

02:55 - Do you believe PRICE is #1?

03:35 - Higher Price comes with higher expectations

05:12 - Overcoming your price frame is an internal battle FIRST

06:19 - Zig Ziglar’s (and Rene’s) time selling Saladmaster

08:19 - The “Quality Close”

12:45 - The modern takeaway on the “Quality Close”

15:47 - “But I can get it cheaper somewhere else!”

18:51 - “The price is just too high.”

21:32 - The AMPLIFII Alan Shepard close

24:15 - Don’t let “the moment of purchase” outweigh “the time of performance”

26:54 - The difference between manipulation and influence

27:30 - What does it cost to bring me in? Or what does it cost to NOT bring me in?

30:44- It all comes down to, what do you believe?

32:00 - So much to come, share the show and Rene’s message with friends

32:15 - AMPCON 2022 March 14th, AMPCON.live

32:30 - BuyAmplifiiBook.com

The 10 Leadership Brands You DON’T Want Mar 01, 2022

Show notes

One of things the pandemic has absolutely accomplished is exposing a lot of “leaders” who weren’t really ready for their positions. The decisions you made, actions you took and public statements you made while the whole world was looking for guidance will be remembered much longer than you might think, or hope!

“Here’s the reality, you’re going to be judged at the end of this. Who ARE you?”

Rene describes the common personality types that reveal themselves (sometimes even within us) that you DON’T want to be known for in your industry, career or personal life. As Emerson said, “Adversity does not build character, it reveals it.”

What has adversity revealed about you?

Show Resources:

How to have better political conversations Ted Talk - https://www.ted.com/talks/robb_willer_how_to_have_better_political_conversations

01:55 - “Adversity does not build character, it reveals it.”

02:57 - What does a “Leadership brand” mean?

04:02 - Leadership is anyone who has influence over someone.

04:58 - The goal isn’t perfection, just self awareness

05:11 - “The Jester”

07:25 - “Johnny ToneDeaf”

08:57 - “Amy Alarmist”

11:34 - Negativity Bias”

12:39 - “Andy Apathy”

13:46 - “Colin Coward”

16:27 - “Karen Conspiracy”

18:46 - “Sally Spin”

20:51 - “PollyAnna”

22:48 - “Bobby (Steven) Selfish”

24:17 - “Arnie Armchair”

25:24 - How do you avoid becoming these brands?

27:07 - Even in the midst of change, somethings never change

28:16 - AmplifiiBook.com

28:18 - AMPCon.live

Knowing Your Audience Feb 22, 2022

Show notes

WHO is your audience? Seems like a simple question, right? But this isn’t just about the titles of the people you’re speaking to. Understanding your audience is about understanding their situation and circumstance, where they came from and why they’re in front of you right now.

“When I say, ‘Who?’ I mean in all aspects. What are they feeling? What are they going through? What’s happening at their company? What’s happening to them personally?”

In this episode, René asks the questions you’ll need to ask so that you understand your audience and address them where they are, no matter whether you’re a public speaker, a sales executive, a parent, coach or just someone hoping to make an impact in your personal relationships.

Don’t miss this crucial information to help Amplifii your influence!

Show Resources:

01:15 - Of COURSE I know my audience…don’t I?

01:36 - EVERYONE has an audience

02:52 - “Who” doesn’t mean their title

04:20 - What are the “hidden” audiences

05:50 - Asking the right questions

08:00 - Changing circumstances, change the audience

09:02 - Work WITH the circumstances, not against them

10:08 - Validate and reinforce your client/don’t make it about you

11:28 - What about the Business to Consumer world?

12:45 - How does Rene prepare for an event?

16:20 - Make sure you’re not speaking to strangers

18:55 - Sometimes the audience is the people who invited you

19:25 - END ON TIME!!!

20:20 - But what if you have MORE time?

23:10 - The audience is KEY

23:38 - AMPCon.live

23:45 - AmplifiiBook.com

The Law of Averages Feb 08, 2022

Show notes

While it often feels like our success or failure is at the hands of fate or chance, in business, we are each working under the Law of Averages.

“If you’re not measuring and tracking, you don’t have the numbers to be able to predict!”

If we do X, then Y is the result. It’s calculable, it’s measurable, and it’s repeatable. So why isn’t everyone a success? Why do you even need this lesson, since we’re all just waiting on the Y result we’re hoping and dreaming of? Because most of us, aren’t putting in the work.

Rene breaks it all down from defining “leads” to the proven repeatable formula that will increase your sales in this week’s episode.

Show Resources:

01:08 - The New studio!

01:30 - The Law of Averages

01:48 - The Ratio of Results

03:02 - Lagging and Leading Indicators

04:50 - Calculating Cost per Lead

05:50 - The Hallway Walk

06:40 - The Best way to understand a leading indicator - The Canary in the Coalmine

07:50 - How do you define a “lead”

10:23 - If you’re not measuring and tracking, you don’t have the numbers to be able to predict

12:31 - The question is always “how”

15:15 - The Mayo Clinic’s approach

17:27 - Prospecting, Appointments, Present, Close, After-Care, Referrals - PAPCAR - Money Making Activities

21:22 - If you’re not credible, it’s just not working

23:42 - How do we deal with the negative voice?

25:40 - You’re in control of your learning curve

26:50 - AMPCon.live

27:00 - Insta @seerenespeak

27:30 - Amplifii Your Influence the Book!

How To…Um…Eliminate Filler Words Feb 01, 2022

Show notes

Beware, this episode is FULL of filler words. So, you know how, um, all of us fill the spaces, um, with, uh, extra words? Rene knows all about it too and takes on filler words, as well as the perfectionist removal of them entirely, in this episode.

“Self awareness is a big key of this. We have to create awareness, most people don’t realize how much they use filler words until they start recording themselves.”

From the scientific cause of filler words, to the proven practices that can help make you aware of and able to eliminate them in your own speech, this episode will help any one who speaks in public or even addressing clients or customers on the phone and over Zoom. Don’t miss this opportunity to improve your impact today!

Show Resources:

Progressive Relaxation: www.dropbox.com/s/lng6ukg42vllvkm/Guided Progressive Relaxation with Music.mp3?dl=0

02:00 - What are filler words?

03:13 - Why um?

05:34 - What do filler words do to you?

06:44 - Don’t muddy the brain’s picture

07:42 - How do you stop filler words?

09:20 - Beliefs about Silence

11:15 - The Best Speakers know the power of Silence

13:02 - How to build self-awareness

14:20 - Filler words get in the way of emotional connection

16:17 - Filler words add cognitive effort for the listener

16:42 - But how long…is a pause?

19:55 - Does your personal brand matter? So do filler words

20:55 - Your Homework - Record AND REVIEW

23:17 - It’s okay to suck at something when you start!

25:07 - Preparation is KEY

27:00 - The more you practice, the easier it becomes

27:22 - Progressive Relaxation

28:20 - Recap

29:00 - AmplifiiBook.com

29:15 - Subscribe to our YouTube Channel

29:40 - AMPCon 2022

30:00 - Let your heart speak in sequence!

How to Differentiate Yourself Jan 18, 2022

Show notes

What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.

“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”

Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.

Show Resources:

02:06 - Let’s define “differentiation”

03:17 - Rene’s definition of “differentiation”

04:21 - What is competition?

05:42 - How do I compete?

05:50 - Dr. Michael Porter’s “Competitive Strategy”

07:58 - Technology isn’t a sustainable competitive advantage

08:51 - Distinct capabilities that aren’t SUSTAINABLE

09:20 - What ARE sustainable differences?

11:39 - The Branding Game

15:08 - Blue Ocean Strategy

16:50 - Yellowtail Wine

18:24 - Ask yourself the differentiation questions

19:39 - Are you truly differentiating?

20:18 - Join the Amplifii Facebook Group

20:27 - Want more like this? Buy the Amplifii Book

20:43 - Join us at AMPCon 2022 in Las Vegas!

The Psychological Value Equation Jan 11, 2022

Show notes

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.

In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.

“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”

If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!

Show Resources:

01:00 - One word, Value

01:34 - What is value?

02:58 - Psychological Value Equation

03:55 - Expected Benefits*Confidence that you’ll get them

04:56 - Brand = Confidence

05:15 - Ethos = Confidence

05:41 - Science of Influence & Physical Presence = Confidence

06:28 - Either you’re in a “for profit” business, or at least a “for profit” family

08:15 - Why do we get paid?

10:14 - What do we bring to the hour?

10:23 - The story of the Engineer

13:05 - No one became an expert overnight

13:40 - Scott Hardy’s story

15:57 - Rene’s story

17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?

19:13 - Passionate delivery of value is a gift

20:55 - Why don’t they buy?

22:49 - Where execution begins to happen

23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value

25:33 - Want more like this? Check out the Amplifii Your Influence book!

25:55 - Join us at AMPCon 2022, March 14th in Vegas

Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS Jan 04, 2022

Show notes

A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”.

“The moment we get complacent with our Ethos, is the moment we start to lose it.”

In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos.

Show Resources:

02:00 - What ARE Ethos, Pathos and Logos?

02:30 - The Origin of Argumentative Thought

03:19 - Ethos is your credibility

05:11 - How do you establish Ethos?

05:38 - Ethos (and Pathos) are built through content AND delivery

06:34 - How do I grow my Ethos?

07:19 - Who owns your Ethos? (Hint, it’s not you)

08:24 - Success is rented, and rent’s due everyday

10:27 - Is it possible to influence without achievement?

11:42 - What is Pathos?

12:13 - Our emotions drive behavior

14:25 - Why delivery matters for EVERYONE

16:01 - Your Audience owns your Ethos

17:16 - People need Leaders that have Ethos and Can trigger Pathos with a Logical plan

18:50 - The varied applications of these concepts

21:23 - You can find Ethos anywhere

24:27 - What do I like? What am I good at? What have I been doing?

24:56 - You WILL find what you search for. WHAT are you going to look for?

26:57 - How a short memory can hurt your Ethos AND Pathos

27:55 - It’s 2022. Crying is okay.

29:10 - How do you tell stories without getting so emotional?

30:06 - How to improve your presentation

30:58 - What is Logos?

32:56 - Your presentation needs all three, Logos, Ethos AND Pathos

35:20 - The Forgotten two, Kyros and Telos

35:31 - Kyros = Timeliness

39:04 - Telos = End, What is your purpose?

40:30 - Self-Awareness is key for Kyros

41:33 - Want more like this? Check out the Amplifii Your Influence book!

42:00 - Join us at AMPCon 2022, March 14th in Vegas

42:23 - Share the show with a friend or colleague that would find value

How To Design Your Best Year Ever Dec 21, 2021

Show notes

“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?”

Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be.

“Today is the future of your past. Today is the past of your future.”

Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever.

Topics:

01:54 - Two Questions that can change your life

02:50 - Today is the Past of Our Future

06:30 - I can craft my past

07:05 - You’re not thinking small enough

08:41 - Busy doing what?

10:04 - Today is the Future of My Past

15:30 - Celebrating the wins/Taking Responsibility for the losses

16:30 - We have to influence ourselves

17:01 - The Two Books You Write Every year

18:30 - As a leader, you have to share your book first

19:54 - What Book Do You Want to Write Next Year?

20:39 - If you have bad habits, you have to start small

21:38 - Build Momentum

22:17 - What Would Make This the Best Year of My Life?

23:53 - What Are You Doing Differently This Year

25:49 - How do I set myself up to best advantage

27:18 - Influence starts internally

29:40 - What is the highest good I can do NOW

30:21 - AMPCon.LIVE March 14th, 2022

31:37 - BuyAmplifiiBook.com

Show Resources:

How to Create a Powerful Leadership Brand Dec 14, 2021

Show notes

“If we don’t communicate to fill in the gaps of people’s perception of us (narrative) then they will do it for us based on their experiences and leaders cannot risk that.”

In a world where remote work is growing and managing larger, spread out territories is the norm, Personal Branding becomes even more necessary. Person Branding is so much more than marketing. It’s communicating your values, your beliefs, your leadership style, and who YOU are. The journey to building your own personal leadership brand begins with one simple question.

“What is it that I believe, and how can I communicate that?”

In this episode, Rene shares his own experience with personal branding and how his clients are facing this struggle and creating powerful personal brands that will stand the test of time and grow their influence and authority in their industries and beyond.

“When you’re clear on what you believe, it makes it easier to put together your content.”

Show Resources:

March 14th Conference in Las Vegas: www.AMPCon.live

Podcast: NeuroSide.com

Website: MeetRene.com

AMPLIFII: Amplifiimylife.com