The AI Marketing Companion

Latest Episodes:

Understanding Web3 and its impact on marketing Feb 14, 2022

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Marketing legend Sandy Carter joins the show to talk about the hottest topic in marketing: Web3. Is it over-hyped, the future of our field, or a little of both. Tune in to hear Mark Schaefer and Sandy sort it out.

Civil activism and woke marketing Jan 31, 2022

Show notes

In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode

15 Marketing Trends in 40 Minutes Jan 17, 2022

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Mark Schaefer and Mathew Sweezey apply a rapid-fire approach to marketing trend analysis in this fast-paced show. What's hot, what's not? Is it social media, content marketing, podcasts, web3? You won't want to miss this expert analysis.

Money and creativity Jan 03, 2022

Show notes

Mark Schaefer and Jay Acunzo break down their creative journeys and the relationship between money and creativity. This episode is full of unique insights as they talk about resources versus resourcefulness, the bane of money, the future of creativity, and the poetic inspiration of "Rocky."

The weirdest show ever Dec 20, 2021

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Influencer and educator Amanda Russell joins Mark to reveal how she has transcended tragedy to create a bold new personal future. As we close out another pandemic year we look back into our lives and reveal the lessons we learned about how to find light in the darkness, hope in despair and a survival mindset when your world seems to be falling apart. You've never heard an episode like this before.

Habits of successful marketing Dec 06, 2021

Show notes

Keith Jennings climbs aboard the Companion train to discuss the role of habit in marketing strategy, success, and results. It's a topic that has been overlooked for too long and this discussion shines a light on the role of habit in leadership, cultural change, and gains.

A million new marketing jobs Nov 22, 2021

Show notes

Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-consulting, true personalization, and how "emotional AI" is going to be the biggest game-changer.

True community and the future of marketing Nov 08, 2021

Show notes

"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.

How content works in the world today Oct 24, 2021

Show notes

Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today.

Influencers are everything Oct 11, 2021

Show notes

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

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