The AI Marketing Companion

Latest Episodes:

Building relationships in a fast-moving world Nov 21, 2022

Show notes

Amanda Russell relates an amazing story of how she cuts through the clutter to surround herself with powerful business relationships. This is a graduate level class about networking strategy and gaining attention of thought leaders in a busy world. Some themes:

Deep research on potential connections
Creating value that cuts through the noise
Continual effort to build on momentum
Establishing a mutually-beneficial relationship
Focus on the individual, not the ask
Prioritizing follow up and follow through
Establishing reciprocity
The role of community

Mark and Amanda also discuss the phenomenon of imposter syndrome. It seems to be everywhere but neither one of them has this condition. How do they approach scary new situations and ambiguity with confidence? Amanda Russell is a college educator at the University of Texas, author of The Influencer Code, and consultant on influencer marketing. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Status drives marketing Nov 07, 2022

Show notes

Mark Schaefer and Keith Jennings explore a vastly overlooked aspect of marketing -- status. While this may seem like a taboo topic, seeking status drives almost every aspect of our lives from where we live to our art, music, and brand devotion. Mark and Keith connect the dots between status and key cultural trends, especially the shifts we are seeing from Gen Z.

New use cases for NFTs Oct 24, 2022

Show notes

NFTs have been in the news so much lately, and there's so much to learn! In this show, Mark Schaefer and Mathew Sweezey talk about NFTs as a tool to build community, loyalty, and brand identity through some exciting new use cases.

GenZ is hiding from us Oct 10, 2022

Show notes

Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer and Sara Wilson discuss how this new generation of tastemakers are re-defining community, marketing, and how we reach our customers.

Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

The next two years in marketing Sep 26, 2022

Show notes

Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next!

Fresh take on the four Ps of marketing Sep 12, 2022

Show notes

Put down your smartphone, shut down the metaverse, and close TikTok for a moment to re-visit one of the most important marketing theories of all-time, the Four Ps of marketing. Mark Schaefer and Robbie Fitzwater provide a fresh, surprising, and perhaps controversial take on what the theory means to marketers today.

How to do self-promotion well Aug 29, 2022

Show notes

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-disclosure, being "on-brand," over-sharing, and more.

Values-based marketing in transition Aug 15, 2022

Show notes

Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world.

Marketing jobs state of the market place Aug 01, 2022

Show notes

Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compete now in and in the future? And how can we take advantage of technology to fill marketing jobs in creative new ways? It's a can't-miss show!

The solution to crappy customer service Jul 18, 2022

Show notes

Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The AI Marketing Companion

Related Podcasts

Links

Stay Connected