The AI Marketing Companion

Latest Episodes:

Web3 and the future of CRM Jul 04, 2022

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Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an amazing opportunity to peer into the mechanics of Web3 with an industry futurist and thought leader.

A case study in marketing community Jun 20, 2022

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Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learning community that revolutionized his business. This is a bold discussion that may point to the future of marketing.

Consulting best practices Jun 06, 2022

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Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All this and more in this jam-packed episode.

A new marketing framework May 23, 2022

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Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.

TikTok insider secrets May 09, 2022

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Dennis Yu just published the bestselling book on TikTok and had unprecedented access to the inner workings of the company. This is a fun show filled with surprises, insights, and practical ideas.

Conversation as marketing strategy Apr 25, 2022

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Mark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misunderstanding the connection between sales and marketing conversations? All this and more in this fascinating episode!

Connecting to customers in the metaverse and beyond Apr 11, 2022

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Traditional marketing is fracturing before our eyes. Web3, NFTs, and the metaverse will become the standard way of connecting to a new generation. Mathew Sweezey helps us navigate this bold new world and understand the implications of a post-cookie, post-SEO, post-content world.

Marketing a boring company Mar 28, 2022

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Is it possible to create a meaningful and effective digital presence for even boring companies? Commodity products? This is a surprising discussion between Mark Schaefer and Jay Acunzo that will push your brain in some new directions! Let's take a fresh look at marketing boring companies and products!

Influence Marketing: State of the Nation Mar 14, 2022

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Amanda Russell occupies the epicenter of influence marketing and in this show, we cover the dirty secrets, the corruption, and the true opportunity for influence marketing in the digital era. You'll also hear a world premiere announcement of a significant new development that could have a far-ranging impact on the marketing world!

Is persuasion possible? Feb 28, 2022

Show notes

This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held beliefs. Certainly this is a massive marketing challenge. But at least under three conditions, change is possible. And in fact, we may be in the perfect storm of opportunity. Get out your pen and paper. You're going to be taking notes on this one!

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