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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.

Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.

Who it’s for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.

Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.

New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: ©2019-2025 The Agile Brand, LLC

Latest Episodes:

#117 Bold Leadership in Times of Change Dec 29, 2020

Show notes

Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and employees for the long term sustainability of an organization. To help me discuss this topic, I’d like to welcome Chris Mahai, President of Aveus, a division of Medecision, and author of several books, including the most recent: Bold: Essential Leadership for Transformative Change.

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#116 Silos and experience Dec 24, 2020

Show notes

How do internal barriers prevent you from having great employee and customer experience?

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#115 Version Next, Now Part 4, Episode 3: Security-Built Culture w/ Gerard Lendore, TEKsystems Dec 22, 2020

Show notes

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

Hosted on Acast. See acast.com/privacy for more information.

#114 Calculating the Value of CX Dec 17, 2020

Show notes

You can’t manage what you don’t measure. Let’s apply that to customer experience as well.

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#113 Version Next, Now Part 4, Episode 2: Security-Built Culture w/ Kory Patrick, TEKsystems Dec 15, 2020

Show notes

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

Hosted on Acast. See acast.com/privacy for more information.

#112 Creating a Center of Experience Dec 10, 2020

Show notes

How an enterprise can create a center of excellence that combines customer and employee experience.

Hosted on Acast. See acast.com/privacy for more information.

#111 Version Next, Now Part 4, Episode 1: Security-Built Culture w/ Mike Mulligan, TEKsystems Dec 08, 2020

Show notes

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

Hosted on Acast. See acast.com/privacy for more information.

#110 Employees and Intrinsic Motivation Dec 03, 2020

Show notes

What’s the difference between extrinsic and intrinsic and how can it benefit your organization?

Hosted on Acast. See acast.com/privacy for more information.

#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public Dec 01, 2020

Show notes

Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.

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#108 How to Be More Agile Nov 26, 2020

Show notes

What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success.

Hosted on Acast. See acast.com/privacy for more information.

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