Show notes
What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?
Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security.
Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security.
To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa.
About Renu Upadhyay
Renu Upadhyay is SVP & CMO at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company.
Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations.
Prior to Omnissa, she served as vice president of Marketing for VMware’s End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC’s comprehensive portfolio of solutions including employee engagement programs.
Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless.
Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/
Resources
Omnissa: https://www.omnissa.com/
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