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    Business

    The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

    Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.

    Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.

    Who it’s for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.

    Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.

    New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: ©2019-2025 The Agile Brand, LLC

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    Latest Episodes:
    #800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts Jan 19, 2026
    Show notes

    When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?


    Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals and shifting consumer priorities.


    Today, we're going to talk about decoding the often-conflicting signals consumers sent during the last holiday season. Five9 posted some of their findings in a report that we’ll link out to in the show notes.


    We'll explore how deep-seated economic pressures are reshaping shopping habits, and how AI is moving from a back-office tool to a front-line differentiator that can deliver both the savings customers crave and the experiences that build loyalty.


    To help me discuss this topic, I'd like to welcome, Jenn Edwards, VP of Customer Experience at Five9.
    About Jenn Edwards
    Jenn Edwards is an accomplished professional in customer experience and marketing, currently serving as the VP of Customer Experience at Five9. With a robust background that includes roles such as Marketing and Customer Experience Advisor at JME Consulting and Co-Founder of Community Art Collaborative, Jennifer has demonstrated strong leadership and innovative thinking. Previously, Jennifer held the position of Americas Field Marketing Leader at Cisco and served as VP Global Demand at WalkMe™. Educationally, Jennifer holds a Master of Science in Telecommunications Management from UCL and a Bachelor of Science in Marketing/International Business from Manhattan College.
    Jenn Edwards on LinkedIn: https://www.linkedin.com/in/jennifermaciveredwards/
    Resources
    Five9: https://www.five9.com/
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #799: ISM President Dave Simon on maximizing retail media network investments Jan 16, 2026
    Show notes

    Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.


    Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail.


    Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn't quite translate. We'll explore why simply plugging in programmatic tools isn't the silver bullet it's promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context.


    To help me discuss this topic, I'd like to welcome, Dave Simon, President of In-Store Marketplace at ISM.
    About Dave Simon
    David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM), is a seasoned ad tech executive with extensive experience driving programmatic advertising growth across mobile app, CTV and web platforms. As former Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine. His career spans leadership positions at Moloco, Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. Simon specializes in programmatic strategy, marketplace development and bridging supply-demand gaps in retail media advertising.
    Dave Simon on LinkedIn: https://www.linkedin.com/in/davidjsimon/
    Resources
    ISM: https://instoremarketplace.com/
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile

    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX Jan 14, 2026
    Show notes

    In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?


    Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.


    Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand.


    To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast.
    About Phill Agnew
    Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed
    Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/
    Resources
    Nudge Podcast: https://www.nudgepodcast.com/
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction Jan 12, 2026
    Show notes

    With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?


    Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system that can learn, test, and scale with entirely new platforms for discovery and engagement.


    Today, we're going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It's a topic filled with both existential threats and massive opportunities.
    To help me discuss this topic, I'd like to welcome Lisa Avvocato, Chief Marketing Officer at Vitam and former VP of Marketing and Community at Sama.
    About Lisa Avvocato
    Lisa Avvocato on LinkedIn: linkedin.com/in/lisaavvocato
    Resources
    Vitam: https://thevitam.com/
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap Jan 09, 2026
    Show notes

    What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down?


    Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights.


    Today, we're going to talk about a paradox that's likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It's what Shutterstock's latest research calls the "impact gap," and we'll explore why the old playbook of just spending more is broken, and what the new drivers of success—like emotional connection, cultural relevance, and AI-powered personalization—actually look like in practice.


    To help me discuss this topic, I'd like to welcome, Allison Sitzman, Vice President of Brand Strategy at Shutterstock.

    About Allison Sitzman
    Drawing on over 20 years of experience, Allison Sitzman is a strategic marketing leader who helps brands navigate inflection points, translating customer insight into growth and differentiation. Allison leads Shutterstock’s Brand Strategy organization, overseeing the global brand portfolio. She is responsible for defining and evolving Shutterstock’s positioning, audience strategy, and brand architecture. Allison’s leadership is focused on meaningful connection, business growth, and the consistent expression of the company’s purpose to fuel great work. Beyond her marketing leadership, Allison is deeply committed to building inclusive, high-performing teams. She previously co-chaired Cox Automotive’s women’s employee resource group and now serves as co-executive sponsor of Shutterstock’s LGBTQ+ employee resource group, advocating for belonging, empathy, and emotionally intelligent leadership across creative and marketing organizations.
    Allison Sitzman on LinkedIn: https://www.linkedin.com/in/allisonsitzman/
    Resources
    Shutterstock: https://www.shutterstock.com

    Read the Shutterstock report: The Impact Gap: Uncovering the Hidden Drivers That Make Creativity More Powerful
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile

    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey Jan 08, 2026
    Show notes

    This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com


    As we look ahead to the next holiday season, will your marketing strategy even matter if an AI agent is making the final recommendation for the consumer?

    Agility requires more than just the latest AI tools. It sometimes requires fundamentally re-engineering how your brand earns visibility and trust in an algorithm-driven world. It demands a shift from winning clicks on a search page to becoming the definitive answer for an AI agent.

    Today, we're going to talk about how agentic AI is quietly becoming the new gatekeeper between brands and consumers, radically changing e-commerce discovery and purchase behavior, especially in the CPG and retail space.

    To help me discuss this topic, I'd like to welcome, Kimberly Shenk, CEO at Novi, our Resident Expert on AI-Driven Commerce. Kimberly, welcome to the show!

    About Kimberly Shenk

    Kimberly Shenk is co-founder and CEO of Novi, a technology company that helps CPG brands and retailers ensure consumers can easily discover and select their products when using AI assistants to shop. A serial tech entrepreneur, Shenk has led data science teams at early and midstage startups such as Eventbrite, Domino Data Labs and NakedPoppy, where she was a co-founder and Head of Product. Before transitioning to the private sector, Shenk served as a United States Air Force Captain for five years, holding the chief data scientist position at the Pacific Air Force headquarters in Hawaii. She holds a BS from the U.S. Air Force Academy and an MS in data science from the Massachusetts Institute of Technology (MIT). In 2025, she was named to the Inc. Female Founders 500 list for a second time.

    Kimberly Shenk on LinkedIn: https://www.linkedin.com/in/kimberlyshenk/

    Resources

    Novi: https://www.noviconnect.com/

    This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com

    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/


    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/

    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile


    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale Jan 07, 2026
    Show notes

    With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all?


    Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating the power of AI without losing the soul of the brand.


    Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn't a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not to replace their brand, but to amplify it.


    To help me discuss this topic, I'd like to welcome, Jessica Shapiro, Chief Marketing Officer at LiveRamp.
    About Jessica Shapiro
    Jessica Shapiro is Chief Marketing Officer at LiveRamp (NYSE: RAMP), where she leads global marketing strategy and execution. With deep experience guiding companies through critical growth inflection points, she is known for building brands, shaping categories, and aligning marketing with business strategy.
    Over the past two decades, Jessica has held senior marketing leadership roles at Microsoft, Starbucks, and SAP—helping established brands navigate change, scale new offerings, and grow in competitive markets. Her expertise spans brand development, go-to-market strategy, communications, and demand generation. Jessica holds a BA from Brown University and an MBA from the University of Washington.,Yes,This will be completed shortly
    Jessica Shapiro on LinkedIn: https://www.linkedin.com/in/jessicamshapiro/
    Resources
    LiveRamp: https://liveramp.com/
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO Jan 05, 2026
    Show notes

    What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?


    Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control.


    Today, we're going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We'll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward.


    To help me discuss this topic, I'd like to welcome, Mark Nardone, CMO at PAN.
    About Mark Nardone
    Mark has been a driving force at PAN since its inception. As part of the executive team, Mark oversees operations and leads strategic growth initiatives across business development and marketing.
    Mark’s acumen sparked PAN’s positioning as a brand-to-demand agency forged in PR. With more B2B brands seeking a modern, energetic, agile partner to connect the dots between brand awareness, demand acquisition, and growth, Mark saw an opportunity for PAN to meet those needs on a global scale through integrated, data-driven marketing and PR grounded in real-world impact.
    Passionate about all things AI and CX, Mark is active in Harvard’s Office of Technology Department Expert-in-Residence (XIR) program and the thought leadership realm. You can find his insights on the DMNews Podcast, Heinz Marketing Radio, PR News, Agile Brand, and Evan Kirstel LinkedIn Live. When he’s not discussing the latest marketing and PR trends, Mark enjoys golfing and spending time with his wife and two kids.
    Mark Nardone on LinkedIn: https://www.linkedin.com/in/mark-nardone-807560/
    Resources
    PAN: https://www.pancommunications.com
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
    Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #792: Replay: Increasing speed to insights with Sid Banerjee, Medallia Jan 02, 2026
    Show notes

    As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!
    What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?


    Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time.
    Today we’re going to talk about how AI is reshaping customer experience by freeing CX teams from dashboards, static reports, and manual data analysis—and allowing them to lead strategically with real-time intelligence.
    About Sid Banerjee
    Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30 years of experience building companies and solutions focused on customer experience, business intelligence, and AI-powered technologies. He was the Founder, CEO, Chairman, and Chief Strategy Officer at Clarabridge, and most recently served as Chief XM Strategy Officer at Qualtrics. He has held leadership roles at MicroStrategy, Claraview, Ernst & Young, and Sprint. He holds a BS/MS in Electrical Engineering from MIT.
    Sid Banerjee on LinkedIn: https://www.linkedin.com/in/sidbanerjeewdc/
    Resources
    Medallia: https://www.medallia.com
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


    #791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world Dec 31, 2025
    Show notes

    As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!
    What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?
    Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.
    Today, we're going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the critical role of company culture in achieving long-term success. To help me discuss this topic, I'd like to welcome, Shawn D. Nelson, CEO at Lovesac.
    About Shawn D. Nelson
    Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master’s degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor.
    Shawn D. Nelson on LinkedIn: https://www.linkedin.com/in/shawndnelson/
    Resources
    Lovesac: https://www.lovesac.com
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Hosted on Acast. See acast.com/privacy for more information.


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