The Ad Podcast

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Sandeep Dayal - Author - Branding Between the Ears Apr 17, 2024

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Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. He has served 50+ clients in over 100 engagements around the world (including 15+ major countries in the EU, LatAm and Asia). He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in neuroscience and psychology, to offer a completely new way for developing modern power brands - and drive up sales performance.

Jake Karls - CEO - Mid-Day Squares Apr 12, 2024

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Jake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS. He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen-table dream into a global household name. Mid-Day Squares is leading the disruption of an extremely competitive vertical with a winning team, innovative marketing strategy, and fearless spirit. The secret ingredient fuelling the brand’s stratospheric growth? Genuine human connection. Jake’s role is to build the brand’s network and visibility. To hear him speak is to understand how he does it. By prioritizing relationships, harnessing the power of storytelling, and being himself, Jake has cultivated the loyalties of investors, buyers, journalists, influencers, his own team, and of course, the chocolate-loving community.

Brigette Wolf - Chief Marketing Officer - My/Mochi Apr 04, 2024

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Brigette Wolf is the Chief Marketing Officer at My/Mochi where she leads marketing and innovation and the brand’s transformation for growth. Brigette is responsible for fueling the company’s innovation pipeline through the creation of beyond the core products and partnerships as well as building the brand’s equity and connection to consumers. Previously she was VP, Global Head of SnackFutures, Mondelēz International’s innovation and venture hub which launched in 2018 as part of the global snack leader’s growth agenda. There she ran intrepreneurship on her team launching new start up brands, venture capital and and CoLab, the company’s start-up engagement program. Brigette was with Mondelēz International for 10 years, and in that time served as the senior director of Global Platform Innovation for the Gum & Candy and Biscuits categories as well the senior brand manager.

Kieron Monahan - Founder - Not Pluto Apr 04, 2024

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Kieron Monahan is a creative brand strategist with 30+ years experience solving business and marketing problems. Working at some of the best creative agencies in the world partnering with world-class brands. A selection of clients include: British Airways, Jack Daniel’s, Vodafone/Verizon, Playstation , Nokia, The BBC, Massachusetts General Hospital Brigham Hospital, Progressive Insurance, Procter & Gamble, Dell Technologies, Volvo Group, Electronic Arts (EA) and healthcare startups in Boston.

Brady Brim-DeForest - CEO - Formula.Monks Mar 29, 2024

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Serial entrepreneur Brady Brim-DeForest is CEO of Formula.Monks, the technology solutions division of Media.Monks, which transforms the world's most ambitious companies with AI. He has co-founded six successful startups, closed sales worth over $250 million, and helped global, monolithic organizations reorganize for innovation. An in-demand mentor, speaker, and writer on AI, innovation, entrepreneurship, and diversity, Brady has more than 20 years of experience in product design, brand strategy, and startup management. He is a Life Fellow of the Royal Society of Arts, and the Royal Anthropological Institute of Great Britain and Ireland, among others. He currently resides in Texas.

Richard Yelland - filmmaker Mar 08, 2024

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Richard Yelland is a filmmaker who explores the extremes of action sports and human storytelling. Powerful visuals and great performances are a trademark of his directorial work on projects for the HISTORY Channel, FUEL TV and Nike, to name a few. Richard's documentary film, "Floating: the Nathan Gocke Story," Executive Produced by Oscar nominee Morgan Spurlock ("Super Size Me"), is the inspirational story of 32 year-old Nathan Gocke who, after a surfing accident leaves him paralyzed, bravely pursues his dream to surf again. “Floating” was a 'Best Documentary' winner at the 2011 Marché du Film - Festival de Cannes Festival's 'American Pavilion Emerging Filmmaker Showcase' and was awarded 'Best Documentary' at the 2010 New York City Short Film Festival. Richard received an Emmy nomination in the national public service category for "Pool", a PSA he wrote, directed and produced for the Life Rolls On Foundation

Jason Dyer - Chief Marketing Officer - Chief Outsiders Mar 06, 2024

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Jason is a seasoned marketing leader with over 25 years of experience in driving growth for B2B and B2C companies across various industries and markets. He has a proven track record of aligning sales, marketing, and product roadmaps using traditional and advanced digital marketing techniques. As a Chief Marketing Officer at Chief Outsiders, He helps small and mid-sized businesses overcome their growth roadblocks by providing them with the expertise of a top CMO without the long-term commitment. He works with existing marketing teams to identify and solve their strategic, skillset, or execution challenges and deliver measurable results. He specializes in marketing insights, strategy, and execution, as well as business development, e-commerce, SaaS, mobile app marketing, and demand generation.

Kristine deGuzman - Managing Director - Revere, a DJE Holdings Company Mar 04, 2024

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Kristine's values are leadership, authenticity, personal development, and not being an asshole. A good friend of hers who passed away in 2020 wrote in his Instagram bio, "it costs $0.00 to be a nice person," and it's a mantra she's since adopted in his honor. She believes that kindness is a rare resource that we can offer freely, generously. She built her career in the agency world, managing global teams and overseeing the execution of social media strategies and integrated campaigns for enterprise tech companies. She attributes much of her success not to her marketing prowess (though some of that too), but to Her ability to build relationships, foster connection, and give a genuine shit about the teams that she leads. She believes that teams thrive when measures of empathy are prioritized over measures of productivity, and it's her goal to create environments where everyone feels safe.

David Buzo - Chief Marketing Officer - Independent Advisor Alliance Mar 01, 2024

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David Buzo, MBA, Chief Marketing Officer, joined Independent Advisor Alliance in August 2023. In this role, David sets the strategy and goals to strengthen and enhance the IAA brand, collaborates with IAA’s business development team in their recruiting and expansion efforts, and oversees the development and management of the firm’s marketing team. David also partners with advisors to grow their practice through marketing and educates advisors on existing IAA services and programs. David earned his BS in Marketing from the The University of Toledo and his MBA from the University of Arizona. Prior to IAA, David held leadership roles at LPL Financial, MetLife, MassMutual, The Mona Group, and the YMCA of the USA (National Resource Office). Originally from Toledo, Ohio, David has lived in Indian Land with his two children since 2013. When not in the office, he stays active with basketball, CrossFit, hiking, kayaking, yoga, watching movies, and playing mediocre guitar and drums.

AJ Wilcox⁠ - CEO - ⁠B2Linked Feb 21, 2024

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AJ Wilcox - CEO - B2Linked | LinkedIn Ads Performance Agency AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart.

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