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Bianca Guimaraes - Founding Partner - Mischief @ No Fixed Address Apr 02, 2026

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Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief @ No Fixed Address, an award-winning independent agency based in New York. She is widely recognized as a "maverick" in the advertising industry for creating provocative, culturally impactful campaigns that push boundaries. Professional Background Career Trajectory: Originally from São Paulo, she began her career as a junior art director before moving to New York to join THOMPSON. Prior to founding Mischief in 2020 during the pandemic, she spent six years at BBDO New York, where she rose to Senior Vice President and Creative Director. Notable Campaigns: She is the creative force behind several high-profile projects, including: Sandy Hook Promise: "Back-to-School Essentials," for which she won an Emmy. Thinx: The "MENstruation" campaign. Monica Lewinsky: Anti-bullying initiatives like "The Epidemic".

Noah Sanborn Friedman - founder - OuterSignal Apr 02, 2026

Show notes

Noah Sanborn Friedman is a New York-based entrepreneur, investor, and venture capitalist, best known for his leadership in the beverage alcohol industry and for building high-level professional communities. He's also the founder of OuterSignal.

Top Shelf Ventures: He is the Co-Founder and Managing Partner of Top Shelf Ventures, a venture capital and private equity fund that specializes in the alcohol and "vice" industries. The fund identifies and accelerates high-growth alcohol brands, managing a portfolio that includes millions in assets.
Uncharted: In partnership with Michael Loeb (founder of Priceline.com), he co-founded Uncharted, an exclusive community for founders and funders. The group is anchored by an annual summit and a monthly dinner series designed to foster strategic connections.
Advisory Roles: He serves as an investor and advisor for several successful beverage brands, including The Finnish Long Drink Company, SUNBOY Spiked Coconut Water, and Gratsi.

Early Success: At age 22, he became the Chief Operating Officer of 3x3, a retail analytics platform for the alcohol industry. His work there involved building a massive data network that tracked billions in transactions.
Loeb Enterprises: He began working with Michael Loeb during his junior year of college, eventually transitioning into a hybrid investing and operating role at Loeb.nyc.
Education: He graduated from the Questrom School of Business at Boston University (Class of 2017) with honors.
The "Superpower": Interestingly, he has a background in theater and acting, which he frequently cites as a "superpower" in business for developing the storytelling and public speaking skills necessary for fundraising and leadership.

6FTCloser: During the COVID-19 pandemic, he co-founded this digital media platform to send messages of gratitude to frontline workers. The project went viral and eventually expanded to focus more broadly on mental health and social impact.
Sanborn Sessions: He worked on this music and talk show featuring his relative, the legendary Grammy-winning saxophonist David Sanborn.

Professional LeadershipBackground & Career PathNotable Projects

Geoffrey Goldberg – Co-Founder & CCO - Movers+Shakers Apr 02, 2026

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Geoffrey Goldberg – Co-Founder & CCO of Movers+Shakers

This Geoffrey Goldberg is a major figure in the "social-first" marketing world, specifically known for his expertise in viral content and TikTok.

Role: He is the Co-Founder and Chief Creative Officer of Movers+Shakers, an agency that became famous for creating the most viral campaign in TikTok history (the #eyeslipsface challenge for e.l.f. Cosmetics).
Recent Achievement: As of 2024–2025, he led the agency through a record-breaking acquisition by the Stagwell Network.
Philosophy: He is a vocal proponent of using Generative AI and "digital twins" to scale creative production without losing brand "taste." He often speaks on the "beautiful basics" of high-performing video.
Background: Interestingly, he began his career as a Broadway performer (appearing in Mary Poppins) and a choreographer, which he credits for his ability to understand rhythm and storytelling in short-form video.

Jeremy Heilpern - CEO - Ammunition Apr 01, 2026

Show notes

Jeremy Heilpern is an Atlanta-based advertising executive and the Founder and CEO of Ammunition, a full-service independent agency established in 2017. He is known for building high-growth, "full-funnel" agencies that integrate creativity with data-driven technology. Professional Career & Ammunition Early Start: An advertising prodigy, Heilpern founded his first digital agency at age 14 and earned his BFA from the Art Institute of Atlanta before turning 19. Rapid Ascent: He rose through the ranks of several Atlanta agencies, becoming a C-suite executive and eventually a company president by age 28. At his final stop before founding Ammunition, he is credited with doubling the size of a 30-year-old traditional firm by transforming it into a digital-first powerhouse.

Charlie Tetrick - CEO - WTA Apr 01, 2026

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Charlie Tetrick is a prominent figure in the Kansas City advertising and business community, currently serving as the CEO of WTA (formerly Walz Tetrick Advertising). Professional Career Agency Leadership: In 1993, his firm, Tetrick Marketing Design, merged with Travis Walz to form Walz Tetrick Advertising. At age 27, Charlie took full ownership of the agency in 1994 following the death of his mentor, Travis Walz. Rebranding & Growth: In February 2026, he led the agency's rebrand to WTA, introducing the credo "Made To Move". Under his leadership, the agency has grown significantly, tripling its gross revenue year-over-year in 2023 and managing high-profile accounts like the Kansas City Royals, Sporting Kansas City and Hard Rock International.

Jens Stoelken - founder - Ceremony Botanical Brews Apr 01, 2026

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Jens Stoelken - founder - Ceremony Botanical Brews & co founder of The Many Jens Stoelken is the founder of Ceremony Botanical Brewing, a recently launched independent beverage brand based in Austin, Texas. Professional Background & Inspiration Heritage: Stoelken grew up in Germany, where he developed a deep appreciation for the cultural significance and heritage of beer. Japan Influence: In 2024, while traveling in Japan, he encountered a matcha beer at the Kyoto Brewing Company. This sparked the idea that botanicals could serve as the primary foundation for a new category of brewing, rather than just being used as a flavoring additive. The Concept: He returned to Austin to develop "Botanical Brewing," a category that treats botanicals as the "architect" of the drink. This involves building the entire recipe—balance, aroma, and structure—around the natural character of a specific plant. Current Venture: Ceremony Botanical Brewing

Todd Irwin - Founder - Fazer Mar 30, 2026

Show notes

Todd Irwin is a brand strategy veteran with over 30 years of experience who currently serves as the Founder and Chief Strategy Officer of Fazer, a New York-based brand strategy and creative agency. He is widely recognized for pioneering the De-Positioning methodology, a strategy designed to turn a competitor's strengths into liabilities. Professional Background Industry Expertise: He has led large-scale identity and strategy projects for Fortune 500 giants (including The Coca-Cola Company, Verizon, Walmart, and Nikon) as well as venture-backed startups from Sequoia Capital and GV (Google Ventures). Fazer Agency: Under Irwin's leadership, Fazer operates as a "new-model" agency where branding experts lead all other teams (advertising, PR, digital) to ensure a unified, competitive strategy. Author: He is the author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage, released in November 2025.

Travis McEwan - CEO - 1 At Bat Media Mar 28, 2026

Show notes

Travis McEwan is an entrepreneur and marketing strategist who serves as the CEO of 1 At Bat Media, a digital marketing agency specialized in high-growth strategies for modern brands.

Under McEwan’s leadership, 1 At Bat Media focuses on performance marketing, customer acquisition, and the integration of emerging technologies into brand strategy.

AI & Personalization: He is recognized in the industry as an advocate for hyper-personalization in marketing. He frequently contributes insights on how AI can be used to tailor user experiences, enhance audience segmentation, and optimize inventory management for e-commerce brands.
Luxury & Niche Markets: His agency often works with luxury and high-end lifestyle brands, applying data-driven storytelling to help them scale in competitive digital landscapes.

Growth Strategy: Developing full-funnel marketing systems that prioritize sustainable customer lifetime value.
Customer Insights: Using advanced data analytics to provide brands with deeper behavioral insights into their target demographics.
Digital Innovation: Staying at the forefront of marketing trends, particularly the shift toward AI-driven customer journeys.

Professional FocusCore Expertise

Jitesh Vaswani - Chief Marketing Officer (CMO) - Shankara Naturals Mar 27, 2026

Show notes

Jitesh Vaswani is a prominent breathwork teacher, transformational speaker, and marketing executive known for bridging corporate leadership with holistic wellness.

Wellness & Meditation: He is a senior faculty member with the Art of Living Foundation, where he teaches SKY Breath Meditation. He is a frequent speaker on mindfulness and intuition, having delivered a TEDx talk ("Use Your Breath") and led sessions for organizations like Google and various U.S. universities.
Professional Leadership: He serves as the Chief Marketing Officer (CMO) for Shankara Naturals, a high-end Ayurvedic skincare brand. He also leads strategic partnerships for Sri Sri Tattva USA.
Media: He is the host of the podcast Beyond The Known, where he interviews entrepreneurs and thinkers about personal growth, leadership, and inner transformation.

Engineering: Before transitioning fully into leadership and wellness, he earned a degree in Electrical Engineering from Arizona State University.
Advocacy: During his time at ASU, he co-founded the "Be Happy ASU" movement to promote mental well-being on campus through meditation workshops.

Sebastian Margaglio - Senior Manager of Brand & Marketing - Long Weekend Mar 27, 2026

Show notes

Sebastian Margaglio is the Senior Manager of Brand & Marketing for Long Weekend, a sustainable food and lifestyle brand operating under the Sumitomo Corporation of Americas (SCOA).

Margaglio is a central figure in the launch and scaling of Long Weekend, which focuses on high-quality, plant-based products designed for modern, busy lifestyles. He is specifically noted for:

Market Launch: Transitioning the brand from a concept to a scalable business in the U.S. market.
Product Strategy: Leading the marketing for their flagship product—freeze-dried soups. These are positioned as a healthy, "one-step" meal option for health-conscious consumers.
Philosophy: He has described the brand's goal as providing an "emotional reset" for customers, emphasizing convenience without sacrificing nutritional value or sustainability.

CPG Expertise: He has a deep background in Consumer Packaged Goods (CPG), specializing in brand storytelling and e-commerce growth.
Team Leadership: He works alongside a specialized team within SCOA's Food & Lifestyle Group to bridge the gap between traditional corporate structures and the agility of a startup brand.

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