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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    Nicolas Bailliache - Co-Founder and CEO - eStreamly Apr 11, 2026
    Show notes

    Nicolas Bailliache is a French-born entrepreneur and marketing tech executive who is widely recognized as an expert in LiveCommerce and shoppable video. He is the Co-Founder and CEO of eStreamly, a SaaS platform that enables brands and retailers to integrate shoppable video directly into their own websites and digital channels.


    • eStreamly: Since founding the company in 2020, Bailliache has been at the forefront of the "video commerce revolution" in the U.S. His platform focuses on helping brands move away from "rented audiences" on social media to "owned audiences" by making their own sites interactive and shoppable.


    • Conversion Expertise: He is known for developing strategies that significantly boost e-commerce conversion rates—often citing data that shows video viewers convert at triple the rate of standard web traffic.

    • Thought Leadership: He is a frequent guest on podcasts (such as Shop Talk and The AD Podcast) and a speaker at industry events like the Esports Summit and Creator Summit, where he discusses the gap between the U.S. and Asian live-shopping markets.

    • Corporate Success: Before his entrepreneurial pivot, Bailliache was a sales leader at Naturex (now part of Givaudan). He is credited with scaling a division from $700,000 to over $40 million by helping major global brands like Coca-Cola, Procter & Gamble, and Danone transition to natural ingredients.


    • Global Perspective: Often described as a "citizen of the world," he has lived and worked on four continents, including stints in France, the UK, Brazil, Africa, and the U.S. He frequently mentions that his upbringing in a family of French artisanal food entrepreneurs shaped his passion for community-driven commerce.


    • Education: He holds an MBA from Emory University's Goizueta Business School (2016).


    Bailliache is a strong advocate for responsible AI and authenticity in marketing. He believes that the future of retail isn't just about transactions, but about using video to build a "brick-and-mortar" style relationship with customers online, reducing return rates through better product education.

    Professional LeadershipBackground & Career PathCore Philosophy


    Paul Archer - CEO - Duel Apr 10, 2026
    Show notes

    Paul Archer – Tech Entrepreneur & Adventurer

    Paul Archer is best known for blending a career in high-stakes adventure with cutting-edge marketing technology.


    • Professional Role: He is the Founder and CEO of Duel, a brand advocacy platform used by major global brands like Pandora, Dove, and Charlotte Tilbury. He is a leading voice on "Brand Advocacy," arguing that authentic community and word-of-mouth are more effective than traditional digital ads.


    • World Records: Before his tech career, he gained fame for the "It’s on the Meter" expedition, where he drove a black London taxi 80,000 miles around the world. The journey spanned 50 countries and broke two Guinness World Records, including the longest-ever journey by taxi.


    • Author: He co-authored the best-selling book It's on the Meter, which chronicles his global taxi adventure.



    Ellis Verdi - President - DeVito/Verdi Apr 10, 2026
    Show notes

    Ellis Verdi is a prominent American advertising and marketing executive best known as the Founder and President of DeVito/Verdi, an independent, award-winning agency based in New York City. Professional Career & DeVito/Verdi Early Career: Verdi spent the first half of his career on the "client side," holding positions at PepsiCo (managing Mountain Dew and diet brands), American Home Products Ltd., and the Grey Group, where he served as Vice President of Account Management. Agency Founding: In 1989, he launched his own firm, Ellis Verdi & Partners, as a one-man operation from his living room, famously making over 100 cold calls a day to build his client list. Partnership: In 1993, he partnered with creative director Sal DeVito to form DeVito/Verdi. Under his leadership, the agency has been named "The Best Agency in the U.S." six times by the American Association of Advertising Agencies (4As).


    Chris Heller - CRO - PLACE Apr 09, 2026
    Show notes

    Chris Heller is the CRO of PLACE and is a veteran real estate executive and strategist, widely recognized as one of the most influential leaders in the industry. He served as the President of OJO (formerly OJO Labs), where he shapes partner strategies and bridges the gap between technology and real-world real estate professionals. Professional Career & Leadership Keller Williams Realty, LLC Realty International (KWRI): Heller served as the CEO of Keller Williams from 2015 to 2017. During his tenure, he led the company’s transformation into a technology-focused powerhouse and oversaw its massive global expansion. KW Worldwide: As President, he launched the brand’s first regions outside of North America, driving record profitability and productivity. mellohome: Before joining OJO, he served as CEO of mellohome, where he doubled the company's growth and streamlined the consumer financing and home improvement landscape.


    Jason Haddad - Two by Four - Media Leadership Apr 08, 2026
    Show notes

    Jason Haddad, a senior media executive and advertising professional. He is with Two by Four (often stylized as twoxfour), a highly awarded independent advertising and marketing agency with offices in Chicago and Chattanooga. Professional Background Two by Four (twoxfour): Jason serves in a leadership capacity on the agency's media team. The agency, founded in 1998, focuses on brand evolution and "nimble" communication for a variety of high-profile clients. Betfred Sportsbook: He notably led the media team servicing the Betfred Sportsbook account. Client Experience: Throughout his career, he has worked with diverse brands such as the Chicago Bears, DePaul University, Bridgestone Americas Firestone, and the Navy Pier. Agency Overview (Two by Four) Two by Four is known for moving away from traditional "About" page philosophies, preferring to focus on brands that adapt and reshape themselves to meet changing consumer needs.


    Samuel Donner - Host - Finding Founders Podcast Apr 08, 2026
    Show notes

    Samuel Donner is a digital storyteller, entrepreneur, and podcast producer known for his high-production interviews and viral social media content. He has carved out a niche by blending deep-dive entrepreneurship stories with fast-paced comedy and lifestyle content.


    Donner is the creator and host of Finding Founders, a podcast that uses immersive sound design and narrative storytelling to explore the origins of successful entrepreneurs.


    • Production Style: The show is frequently praised by industry veterans (like John Lee Dumas of EOFire) for its "MasterClass-level" production quality, utilizing music and pacing to create a cinematic listening experience.

    • Notable Guests: He has interviewed a wide range of founders and experts, including Gail Simmons (Top Chef), Andrew Rea (Babish Culinary Universe), Jim Kwik, and Dave Asprey.


    Beyond the podcasting world, Donner has a massive social media presence, particularly on YouTube and TikTok.

    • OKOP Show: He co-hosts the OKOP podcast alongside John, where they read and provide comedic commentary on wild internet stories and "AITA" (Am I the Asshole) Reddit threads.


    • Cooking Content: He is the face of the popular "Cook For Me?" series, where he approaches strangers or creators to cook a meal together, blending culinary exploration with lighthearted interviews.


    • Education: He holds a degree in Mechanical Engineering from UCLA.


    • Entrepreneurial Pivot: While at UCLA, he began managing a remote team of over 40 people to scale his podcasting business, eventually deciding to pursue storytelling full-time rather than a traditional engineering path.


    • Impact: He is an advocate for Effective Altruism, having publicly taken the "10% Pledge" to donate a portion of his lifetime income to high-impact charities.

    Finding Founders PodcastDigital Media & Content CreationBackground & Philosophy


    Andrew Gall - ECD & Vince Soliven - CCO - Copacino Fujikado Apr 07, 2026
    Show notes

    Andrew Gall

    Executive Creative Director / Head of Strategy

    Andrew is a creative strategist and writer known for blending business results with "emotional resonance."


    • Role: He co-leads the creative department at Copacino Fujikado, where he focuses on "Human-Centric" marketing—the idea that even B2B buyers should be treated as emotional humans rather than clinical logic-processing machines.


    • Author: Outside of advertising, he is a published author of three books. His most notable title, Everything Is Better with a Gorilla, was illustrated by Vince Soliven and has sold over 15,000 copies.


    • Thought Leadership: He frequently writes and speaks on how brands can use Generative AI responsibly to improve product launches while maintaining a "human" brand voice.


    Vince Soliven - Chief Creative Officer

    Vince is a multidisciplinary creative leader with over 21 years of experience in art direction, design, and film directing.


    • Role: As CCO, he oversees the visual craft and bold "unexpected" thinking for the agency's roster, which includes the Seattle Mariners, Premera Blue Cross, and Seattle Children’s Hospital.

    • Background: A native of Hawaii, he was previously the ECD at MVNP (a DDB Associate) in Honolulu, where he was named one of the city's "Top 40 Under 40" business leaders.


    • Philosophy: He is a strong advocate for "intentional friction"—the belief that creative breakthroughs happen best through spontaneous, in-person collaboration rather than through digital tools like Slack or Zoom.

    The two are best known for their work on Kimberly-Clark (specifically the Huggies and Pull-Ups brands) during their time at Ogilvy Chicago, and more recently for their award-winning "Emotional B2B" campaigns.

    Common Client History:

    • Consumer: Seattle Mariners, Brooks Running, Corona, Heinz, and Symetra.

    • Travel/Lifestyle: Hawaii Tourism Authority, Chateau Ste. Michelle, and various luxury hotel groups.



    Asha Shivaji - CEO and Co-Founder - SeeMe Index Apr 06, 2026
    Show notes

    Asha Shivaji is a prominent marketing executive and entrepreneur known for her work in "responsible AI" and brand inclusivity. She is the CEO and Co-Founder of the SeeMe Index, a platform launched in 2023 to provide objective, data-driven measurement of inclusivity in advertising.


    • SeeMe Index: Along with co-founder Jason R. Klein, Shivaji developed a proprietary AI tool that benchmarks brands on their authentic representation across various identity dimensions (including gender, age, skin tone, and disability). The index aims to connect inclusivity directly to business growth and ROI.


    • Google Tenure: Before founding her own company, she spent several years as an executive at Google, leading marketing strategy for the Advanced Brand Acceleration Team.


    • UN Collaboration: She co-led a global initiative with the United Nations’ Unstereotype Alliance, where she focused on dismantling harmful stereotypes in media and advertising.


    Shivaji is a frequent speaker at major industry events like Cannes Lions, Advertising Week, and the CEW DEIB Forum. Her work is centered on the idea that "inclusive marketing is just good marketing," moving the conversation from social advocacy to measurable business impact.


    • Notable Recognition: She has been honored on the Ad Age Tech Power List and named an "Inspiring Woman" by Campaign US (2025).


    • Brand Partnerships: Throughout her career, she has collaborated with some of the world's largest consumer brands, including Apple, Disney, Estée Lauder, and Johnson & Johnson.


    • Education: She holds a BA in Economics and Political Science from UCLA and an MBA from the NYU Stern School of Business.


    • Perspective: As a woman of color, she often discusses her personal experiences in the corporate world to advocate for "making the leadership leap" and helping underrepresented professionals gain senior-level influence.

    Professional LeadershipExpertise & AdvocacyBackground


    Lisa Rosenberg – Global President of Consumer Brands - Allison Worldwide Apr 06, 2026
    Show notes

    Lisa Rosenberg – Global President of Consumer Brands

    A major leader in the public relations and marketing world, she is the Global President of Consumer Brands at Allison Worldwide (formerly Allison+Partners).


    • Expertise: She is known for "social-first" marketing and brand storytelling. She gained significant industry fame for leading viral campaigns, including the "Cronut" and "Cookie Milk Shot" activations at SXSW.

    • Philosophy: She often speaks on the difference between "building" a community and "earning" one through authenticity and trust.

    • Recognition: She has served as a judge for the Cannes Lions International Festival of Creativity and is a frequent speaker on cultural relevance and brand stewardship.



    Jordyn Curley - COO - Tuttle Twins TV Apr 06, 2026
    Show notes

    Jordyn Curley is an accomplished animation producer, entrepreneur, and creative leader based in Provo, Utah (with ties to Portland, Maine earlier in her career). She serves as COO and Lead Producer for Tuttle Twins TV (an animated series on the Angel Studios platform, which has won multiple awards including Silver for Online Series: Education/Discovery, Bronze for Animation, and Silver for Comedy). She's been instrumental in its success as the #1 show on the platform. Jordyn is the owner of Elephant Season Productions (a production company she runs with her husband Charles Curley, the Chief Creative Officer and lead artist) and Sketch2Screen (a service connecting animation creatives). She's currently producing three TV shows and focuses on innovative storytelling, client collaboration, and bringing creative visions to life.


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