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MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday Dec 03, 2021

Show notes

The new year can bring more than one kind of hangover.

So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it.

The worst part? For many businesses, it doesn’t have to happen. Today, we offer a few ways to avoid that first-quarter slump.

The beginning of the year offers unique opportunities to make serious strides. If you prepare in advance, you can pluck the fruit that most businesses miss. Hear our strategies, and choose the ones that will work best for you.

Make your 2022 less of a rollercoaster, and more of an acceleration lane. Click Play!

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MBA1931 Why We Launched a Free Plan Dec 02, 2021

Show notes

We’re making a huge change to our business — and you’re invited to witness.

As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with no expiration.

In other words, we’ve decided to give our product away.

…well, a version of it, anyway. The “freemium” model is all the rage, and likely to continue. So after consulting with friends and experts, we’ve decided to let our product do the marketing for us.

Today, we discuss how we arrived at this decision, what we hope to get out of it, and how we’re executing the big transition. It’s a scary, exciting time — join us for the ride, and see if a freemium approach can work for you. Click Play!

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MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business? Dec 01, 2021

Show notes

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited.

Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money.

It can also help you land clients that are on the fence.

You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try.

Find out what this radically different strategy is, and see if it can work for you. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1929 What Does Facebook’s Metaverse Mean For Your Business? Nov 30, 2021

Show notes

What is Facebook about to do?

Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge.

Today, we clear up the confusion.

More importantly, we’ll discuss what potential opportunities and/or problems Meta might create for your business. If this ambitious plan actually comes to fruition the way Mr. Zuckerberg intends, it will be a game changer, for better or worse.

Whether you love Facebook or hate it, we can’t ignore its still-evolving impact on how we do business. Get a crash course in what might be the next big phase of social media and digital marketing. Click Play!

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MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business Nov 29, 2021

Show notes

Your brain is your most important tool. And tools need maintenance.

Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance.

That’s where Tanessa Shears comes in.

Tanessa is a biohacking expert and health consultant for entrepreneurs. Today, she shares a few tips that can improve your sleep, boost your focus, and keep you at the top of your game.

The best part? You can start doing all of it immediately.

The hard-hustling culture of entrepreneurship can backfire. Sacrificing health for work is always counterproductive, especially when it’s your own business at stake. Take these tips, and establish a healthier routine. Click Play!

12 Ways to Biohack Your Energy

brain.fm

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MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday Nov 26, 2021

Show notes

Need a boost to get through tough times, or just meet a short-term goal?

We’ve got you covered.

Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you can use alone or in combinations.

Best of all? None of them are very difficult to pull off.

No matter what kind of business you run, one or more of these moves will work for you. We’ll explain why they work, and offer details on how to execute. Get over that last-quarter goal line — Click Play!

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MBA1926 Why We Stopped Doing Black Friday Nov 25, 2021

Show notes

Sometimes, you have to go the other way.

Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business.

Not to mention, it has some serious drawbacks.

Today, we explain why our company decided to skip Black Friday this year, and institute a new tradition. The reasons are both practical and moral, which pretty much sums up the best thing about being an entrepreneur: the freedom to choose what your business stands for.

Tune in, see why we’re bucking the trend, and consider the possibility of doing something different — just because you can. Click Play!

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MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in? Nov 24, 2021

Show notes

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone.

None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself?

It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle.

This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer?

The short answer is…they can’t. So what’s an entrepreneur to do?

Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1924 Selling Your Product or Service on Groupon Nov 23, 2021

Show notes

How do you get on Groupon? More importantly…should you?

Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them.

But of course, there’s a huge upside.

Today, we share our own experience with Groupon, and why we…well, kinda love it. We’ll explain why it can be a great idea to sell your product on Groupon, and how to make sure you reap maximum benefits.

Before you put your product on Groupon, listen to this. Click Play!

Groupon

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MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business Nov 22, 2021

Show notes

How can you build what you really want to build?

Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different?

If that sounds like you, you’ll probably love Amir Salihefendic. The founder and CEO of Doist (that’s the parent company of Todoist and Twist), Amir built something that tens of millions of people love — and just might represent the future of remote work.

Today, Omar sits down for an extended talk with Amir, plunging into everything from failure, the immigrant experience, working with a distributed team, and much more.

This interview is an absolute must for any aspiring entrepreneur.

You can build a business that suits your life, and not the other way around. You can stick to a vision that takes time and patience to bring to fruition. You can reach extreme heights of success — not just in spite of, but because of modest origins.

Hear how Amir did it, and be inspired. Click Play!

Anything You Want by Derek Sivers

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