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MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday Dec 31, 2021

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You have something to teach. So how do you find your students?

Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable.

Today, we show you how to solve that problem.

There’s a simple, straightforward way to get people signing up. It involves a little work to set up, but once you do, it’ll work over and over again. Forget the overhyped, complicated advice from all the marketing “gurus,” and stick with something basic that’s proven to work!

In this episode, we lay out the system step by step. Plus, we share where you can find a free in-depth lesson on this method, complete with direct instruction.

An online course is a great way to monetize what you know. But if you haven’t earned enough trust, the people who need your help have no reason to learn from you! Learn how to stand out and show people what you really have to offer — Click Play!

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MBA1951 How Much Should You Spend on Paid Marketing? Dec 30, 2021

Show notes

Paid ads can suck the money out of your business, quickly.

But you should still use them.

Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of money and get little in return.

…but it’s just as dangerous to be too conservative with your budget.

The trick isn’t how much you spend, it’s how much you get out of each dollar. And while organic efforts like content marketing can grow your business to a certain point, you’ll hit the ceiling eventually.

We’re getting close to the time of year when paid marketing and ads get cheaper. Get a precise formula for how much of your budget is worth investing — Click Play!

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MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market? Dec 29, 2021

Show notes

When you niche down, how far down should you go?

It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is.

There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t paint yourself into a corner. You’ll create the momentum necessary to move beyond your niche — secure in the revenue you’ll keep getting from ultra-loyal existing customers.

With several examples, we’ll explore how small businesses that start really small can accomplish big things.

Learn how to ballpark the right niche size, how to earn their business, and how to parlay that success into cross-niching down the road. Click Play!

Dan Martell/SaaS Academy

To submit your questions, visit 100mba.net/q.

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MBA1949 Will Free Content Still Work in 2022? Dec 28, 2021

Show notes

Is Content still King?

Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what?

It’s time to update our outlook.

Today, we discuss what trends are changing content marketing — specifically, what types of content your business should focus on going into 2022. We’ve done the research, and hard data reveals a few undeniable factors that may reshape how we market in the future.

The concept of trading quality content for consumer engagement is stable. But the specifics are evolving. Get a new grasp on content marketing, and start the new year with a fresh approach. Click Play!

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MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand Dec 27, 2021

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Welcome to Branding 101.

A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo.

Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully cultivated brand can do more for your business than more direct efforts, like ads and sales pushes.

Learn a few ways you can boost your branding. Earn some extra love from your market. Position your business to get better results from all your other campaigns. With specific tactics from a branding and marketing expert, you can give your business the edge.

Click Play!

Crowdspring

How to Create a Unique and Memorable Brand Identity

The Definitive Guide to Successfully Rebranding

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MBA1947 When to Secure Funding for Your Business + Free Ride Friday Dec 24, 2021

Show notes

Rule #1: your idea alone won’t get you funding.

Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy.

In particular, the timing of your pitch matters almost as much as the content.

When you ask for money is just as important as how. Certain things have to be in place before any reasonable investor can say yes — and a great product or service idea is only one of them.

Today, we discuss how to make sure you’re already in the best position to secure funding, before you even try. By laying the groundwork first, you can set your pitch up to succeed. Time the ask right, and you’re much more likely to get the answer you want. Click Play!

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MBA1946 The 5 Biggest Lessons I Learned In 2021 Dec 23, 2021

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…and you thought 2020 was weird.

It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun.

2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating it. Sometimes you win, sometimes you don’t. But you can always take something away with you.

Today, we share 5 things 2021 taught us.

These aren’t just philosophical conclusions; they’re real-world, practical lessons you can apply to your own business. This is the true value of business experience, and it’s our privilege to share it with you.

Hear what we learned, and take those lessons into 2022 and beyond. Click Play!

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MBA1945 Q&A Wednesday: How do I stop myself from working 24/7 Dec 22, 2021

Show notes

It’s a classic founder’s problem: the belief that more work is always better.

It’s not.

It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear what the problem is, but how does one fix it?

We have a few ways.

Today, Omar shares several strategies he’s tried for getting out of ‘work mode.’ Some of them worked beautifully. Others, not so much. But all of them depend on facing a difficult truth for entrepreneurs — overwork doesn’t help your business. It hurts it.

Hear our methods, and learn how to relax without the guilt. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1944 How To Make Real Connections at Live Events Dec 21, 2021

Show notes

In business, connections are everything.

That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events.

But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not about the cocktails or the hors d’oeuvres, but the new connections you walk away with.

That’s why you need a strategy.

Today, we share the tips, tricks, and tactics we use to ensure that every live event adds something to the business. How you spend those few precious hours can have a monumental impact on your company down the road. Learn how to maximize every opportunity, before you walk in the door. Click Play!

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MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager Dec 20, 2021

Show notes

You need your managers. But they need you too.

That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed.

Today, an expert stops by to show us how.

Mikil Taylor understands what it takes to make a manager, not just hire one. He’s here with 4 specific ways you can help an employee transition to a management role, and give them the best chance to do you proud.

Put some work into giving new managers a leg up, and it’ll save you exponentially more work down the road. Click Play!

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