The $100 MBA Show

Latest Episodes:

MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday Dec 17, 2021

Show notes

You don’t just want the right skills. You want the right people.

In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve?

Today, we explain how.

In this episode, we share 3 types of questions you should ask in every interview. They’re the best predictors of performance, no matter what kind of job you’re hiring for.

The consequences of a bad hire are significant. It took us years to grow from a team of 2 to a team of several dozen — and along the way, we learned how to ask what matters most. Click Play!

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MBA1941 Are You Spending Enough Time on Making Revenue? Dec 16, 2021

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Profit: it’s the only way a small business can survive.

One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough.

Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this episode, we discuss how to keep your mind on the “P” side of your P&L (Profit and Loss) sheet.

It’s incredible how much time you can spend on tasks that don’t help your bottom line, if you’re not careful.

Today, we share how much of your day should be devoted to profit-first activities, and how to make sure you’re measuring up. Click Play!

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MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success Dec 15, 2021

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When you have no reputation, why should anyone trust you?

It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners.

It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use to prove their value to potential partners.

How can you gain experience when you need experience to gain it?

If you’ve got a new business, this is the perfect episode for you. We’ll share a strategy anyone can use to get a few notches on their belt, and prove themselves to a wider and wider circle of potential partners (and customers).

It takes a little work — and risk — up front, but it’s the best way to build a reputation you can keep building on. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1939 The Cost of Updating Our Branding & Logo Dec 14, 2021

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Ready to freshen up your company’s look? We just did.

Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else.

Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks.

In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually.

Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click Play!

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MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta Dec 13, 2021

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We’ve all heard about the “buyer’s journey.” But what does it really look like?

Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while.

This book completely realigned our concept of selling.

It’s a total reversal of the typical sales model, which has you blasting features and benefits in the customer’s direction. Instead, Demand-Side urges you to figure out where in the journey the customer is, so you can bring them closer.

By understanding what happens before people make a decision to buy, you can get them there.

Take the anxiety and discomfort out of sales. Packed with real-world examples, this book offers a completely new roadmap to sales success. Hear our thoughts and takeaways — Click Play!

Demand-Side Sales 101 by Bob Moesta

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1937 How to Spend More Time On What Matters + Free Ride Friday Dec 10, 2021

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You want to make money. But you can’t make time.

If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time.

We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily grow the business. It’s time to change that.

Today, we share a simple system for using every day to its fullest potential. By identifying what matters most and prioritizing it, you can get off the hamster wheel and spend your time more wisely.

Ditch the feeling of overwhelm forever. Get bigger returns on the time you invest. Start zeroing in on what has the most impact on your most important goals. Click Play!

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MBA1936 Why We Raised Prices Dec 09, 2021

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Have you raised prices lately?

We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation.

…and we should’ve done it a long time ago.

Today, we explain exactly what led to this major change, and why we’re convinced it was the right move. We’ll explore all the anxieties and apprehensions that come with a decision like this, and why we went ahead despite them.

As your product and company grow, you have to make sure the return on all your investments stays high enough.

Take a look at your prices, and ask yourself if they truly reflect the value you’re offering. If the answer is no, this is the episode for you. Click Play!

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MBA1935 Q&A Wednesday: How do I know if my idea will work? Dec 08, 2021

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It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?”

No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail.

But there are ways to get an accurate sense of whether your idea has a reasonable chance of success.

It’s Q&A Wednesday, and we’ve got a listener who spent months developing a new business idea. But they’re afraid to take that final step of committing real resources and pulling the trigger on a launch.

What can this person do to move forward with confidence? How can they be sure that at the very least, it was worth a shot? Today, we explain how to test the waters.

Learn how to launch with less risk and a greater degree of certainty. Today’s episode is a crash course in business idea validation — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1934 Why Playing It Safe Can Be Risky Dec 07, 2021

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Some say “if it ain’t broke, don’t fix it.”

But something doesn’t have to be broken to be improved — or left behind.

Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how businesses fail when they don’t make bold changes.

With specific examples, we demonstrate how inertia can kill your business just as easily as a bad move. While you can’t guarantee the results of taking a risk, you can guarantee what happens if you do nothing for too long.

Rewire your thinking around risk, and learn how to take calculated risks when appropriate.

Once you shake off the fear of change, your business will become more flexible, innovative, and sustainable. Click Play!

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MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model Dec 06, 2021

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You have more control over your mind — and therefore your performance — than you think.

If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it.

David Ibarra is a business consultant, author, and speaker who specializes in mental training for peak performance. He teaches people how to manage their minds and influence their own subconsciouses.

Rather than living at the mercy of subconscious impulses, you can understand and benefit from them. Today, David explains how.

Get a handle on your brain, and you can get a handle on anything. Click Play!

Calm

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