The $100 MBA Show

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Bonus: Guest Teacher Steve Glaveski – Selling to Big Corporates Mar 21, 2017

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Surprise! This week we’ve got a special bonus episode featuring a special guest teacher! It’s Steve Glaveski, founder of collectivecampus.us and host of the Future Squared Podcast. If you’re running a business-to-business business, you know how hard it can be to land the big clients. Glaveski has secured deals with huge corporate partners— despite his own firm being a feisty little independent operation of only 6 people. Today, he’s stopping by to teach our listeners how it’s done.

By identifying the right people and learning how to approach them, you can do what Glaveski does best: cut through the corporate red tape. Ingratiating yourself to decision makers, making the case for your product, and starting a lengthy and lucrative relationship with a major business is possible. You can navigate the layers of corporate structure and stand out from other applicants, and you can do it as an independent entrepreneur. Find out how, plus get a special free downloadable bonus! Click play!

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Download a free bonus bundle for Steve’s new book at
www.theinnovationmanagershandbook.com

Follow Steve Glaveski on Twitter!

Steve’s websites:
Collective Campus
Future² Podcast
www.steveglaveski.com

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MBA867 Building a Customer Support Team Mar 20, 2017

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Customer service isn’t just support for users of your product. It’s part of the product! The price should represent not only what’s sold, but also what your customers know will happen when they need to reach out. Ensuring that customer service is done right means (eventually) hiring people who can do it. How can you best build that team? When should you start? How can you ensure that the people in charge of keeping your customers happy will do so?

Today we discuss the process by which we built our customer support team, starting with our first hire. We detail the exact procedures, tools, and resources available. From finding the right people, to training and integrating them into your business culture, to finally entrusting them with the autonomy that frees you up to do other things, we’ve got a process that works. We’ll tell you when to do it, how to do it, and why customer service is so integral to entrepreneurial success. Build a team you can trust! Click play!

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MBA866 How To Stay Focused with Large Projects Mar 13, 2017

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Go big! When a large project is looming, how can you prepare yourself to tackle it? With so much to be done, how can you create a feasible timetable? Today, we’re outlining exactly how to plot and execute long-term projects. Our biggest project ever, WebinarNinja 5.0, is launching soon. This project was over a year in the making, so we thought we’d share the exact strategy we used to stay focused, motivated, and on task over the long haul.

In a way, it’s easier to accomplish something when you have less time! That’s because you can see the endgame from where you are. But when the end of the tunnel is far, far away, you’ve got to strategize. You’ve got to think abstractly. Most of all, you’ve got to be at your most goal-oriented and consistent. It can be done! Our specific, step-by-step, actionable plan is applicable to any long-term goal in any kind of business. Tune in, learn how it’s done, and take on your next big project with confidence. Click play!

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MBA865 Starting a Business in a Crowded Marketplace Mar 06, 2017

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Have a great business idea, but afraid there’s too much competition? Well, we’ve got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn’t exist is an uphill battle, to say the least. Having a customer base that’s already seeking solutions— that’s an advantage!

Today, we discuss how businesses have earned incredible success by “niching down.” They didn’t have to invent the wheel. They just had to make a wheel that an underserved segment of the market needed! Rather than looking for the golden product idea, they did something smarter: found out what was missing from the existing options. We discuss how to identify that need, and how to position your business as the solution. Click play!

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MBA864 The Tough Thing About Tough Decisions Feb 27, 2017

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There are tough decisions, and then there are tough decisions. In business, difficult choices are almost run-of-the-mill. They have to be made every day by someone who can handle the mantle of responsibility. But every once in a while, the entrepreneur is faced with the kind of decision that’s far tougher. It’s worse than simply having to choose the best option— it’s having to choose the least horrible one!

What’s tough isn’t just deciding which way to go; it’s having to decide at all. We were faced with a decision like that recently regarding our software company, WebinarNinja. Choosing the lesser of two evils was no walk in the park. In fact, I wasn’t sure if I actually wanted to share it publicly on the show! In the end, this podcast is about helping our listeners learn from our experience. As tough as this decision was, it taught us something— and we think it can teach you something too. Click play!

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MBA863 4 Habits I Had to Kick To Succeed Feb 20, 2017

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Habits create a business person, for better or worse. Your habits, however subtle and unconscious they might be, define your chances of success! I learned that lesson the hard way after realizing that some of my habits were holding my businesses back. It was tough to acknowledge, but once I did, the results were astounding. Today, I discuss four very common habits that hurt my chances the most. Breaking them wasn’t easy, but doing so was well worth the effort.

Habits are like muscles. The more they’re used, the stronger they become— and that’s doubly true for the habits you want to kick! Getting out of these four habits will, over time, help you and your business reach their fullest potential. The effect is cumulative. It takes time. But realizing that you are your own greatest obstacle can do more for your business than you might realize. Find out if you can break free from any of these four business-killing behaviors. Click play!

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MBA862 How To Know Your Business is Failing Feb 13, 2017

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Every new business owner has doubts. That’s healthy! If you’re in that crucial first year or two, it’s important to be brutally honest with yourself in order to make sure you’re on track to succeed. Are you really making it? How can you best answer that question? What needs to be analyzed in order to get the most accurate picture of where your business is headed?

Today, we’re talking about the one thing — that’s right, one thing— that determines whether your business makes it or not. Beyond marketing, beyond product design, beyond advertising, there is one thing that separates the ones that sink from the ones that swim: profitability. No matter how innovative the product (or not), no matter how brilliant the marketing (or not), profitability is what matters.

We discuss how to assess your profitability, what resources can help you do so accurately, and what to do if the picture the numbers paint looks ugly. Get ready to do the math— it just might save your business. Click play!

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MBA861 A Marketing Strategy That Works & How To Do It Feb 06, 2017

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If there’s one topic our listeners want to know more about, it’s marketing. You could have the best product in the world, but without marketing, you don’t have a business. In fact, the ideal marketing strategy is in place before the product is! That’s the lesson we’re teaching in today’s deep-dive tutorial: our proven marketing strategy for any business. If it sounds too good to be true…it’s not! This strategy takes work and some outside-the-box thinking to be effective.

Our marketing strategy is based on what comes from the customer, not the business. It’s reactive. It’s engaged. It requires putting the time and effort into building a genuine relationship with your audience. The insight you gain from that goes into the product. The trust you earn goes into your branding. The result is a personalized, responsive kind of marketing that creates long-term loyalty, not just individual sales.

If you’re ready to revamp your marketing approach, click play!

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MBA860 How to Re-Launch a Product P2 Jan 30, 2017

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Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you’ll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product will be a fresh beginning for you and your independent business.

In our first episode, we covered the first phase of the launch: the pre-pre launch, where most of the work is done. In this episode, we cover the rest: the pre-launch, the launch itself, and the post-launch. This is where we execute all of the careful preparation that went into Phase 1 and turn the launch into a true event. We build buzz, offer incentives, and pull in new clientele. After, we use the momentum of the launch to propel the business straight into the future!

This is the exact formula we’re using to launch our new software, WebinarNinja 5.0. We’re also including a special bonus— The Complete Product Launch Guide, a special companion to these lessons. Make sure you’ve listened to Part 1 in its entirety, and click play!

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Download The Complete Product Launch Guide here.

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Bonus: Guest Teacher John Lee Dumas – Master Productivity, Discipline & Focus Jan 24, 2017

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Get the most from your time! John Lee Dumas is a productivity expert, having taught countless entrepreneurs how to get things done through EOFire, The Freedom Journal, Podcaster’s Paradise, and his newest release: The Mastery Journal. Today, he’s here to give us a breakdown of the fundamental concepts behind the Mastery Journal, and help us reach peak productivity. With the right planning, execution, and reflection, we can all make hay while the sun shines.

Dumas lays out the core principles behind his approach to productivity, including the best methods for plotting your schedule. For Dumas, it’s not about how much work you do. It’s about how effective your work is. Strategic breaks, tips on prioritization, and anti-distraction tactics abound in this fantastic bonus episode. Do right by your business— click play!

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