The $100 MBA Show

Latest Episodes:

MBA877 Stop Talking About Your Business That Way May 29, 2017

Show notes

Few people love their work the way entrepreneurs do. So why do we have trouble discussing it? Most of us can pitch, but how many of us can simply talk about what we do in a way that’s concise and understandable? How many of us can describe our business in a way that shows how excited— and how competent— we truly are?

If you can’t articulate your mission in layman’s terms, you haven’t thought about it enough. If you can’t describe it at a party, you’re missing a crucial skill: the ability to get everyday people as pumped as you are about the product.

Call it the “social pitch.” It’s the ability to represent your business, your brand, and yourself in a relatable, functional way. It’s not just a combination of words to throw around at barbecues; it’s a way of thinking about your business from a human perspective. That perspective, and the language that comes with it, is crucial to bridging the gap between yourself and your market.

Learn how to answer the question “What do you do?” in a way that makes people want to hear more. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

The post MBA877 Stop Talking About Your Business That Way appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone May 22, 2017

Show notes

The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re trapped inside a stagnating version of yourself. Why does getting out of our comfort zone matter so much? Why is it so hard? Most importantly, how can we do it?

On today’s episode, we’ve got someone with answers to all that. Special guest teacher Andy Molinsky is a renowned professor, author, and all-around expert in the comfort zone and how to escape it. An authority on business psychology, Molinsky has identified what being trapped in the comfort zone looks like, how we tend to react to it, and how we can choose to do better. A former nervous introvert himself, he’s here to share his proven techniques for coming out of your shell and stepping into a more successful version of yourself.

Enjoy this in-depth lesson from Molinsky, and check out his best-selling book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence. Plus, enjoy our free bonus gift to you: a special pocket guide from Molinsky on the questions you can ask yourself to shake free of the comfort zone once and for all. Take the first step towards the next you! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Andy Molinsky on Twitter

www.andymolinsky.com

Reach: Hardcover on Amazon

Download his FREE e-books:
10 Cultural Codes From Around the World
10 Powerful Questions For Stepping Outside Your Comfort Zone

The post MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA875 Lessons Learned After a Year of Facebook Ads May 15, 2017

Show notes

Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful campaign. And we’ve seen exactly how effective it is, provided it’s done right.

The major misunderstanding about Facebook ads is that they’re just something you create once, and let Facebook do the rest. Unfortunately, there’s much more to it than that. A “set it and forget it” attitude won’t get you much by way of conversions! That’s why we’ve detailed exactly what needs to go into a successful, long-term Facebook ad campaign. We’ll help you do the math on cost, skills and personnel needed. We’ll show you how to do everything you need to get the best ROI from The Social Network.

There’s more to advertising on Facebook than many people are willing to discuss. There’s a lot in this episode that you won’t hear anywhere else. Before you pull the trigger, give this one a good listen. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Facebook Ads

The post MBA875 Lessons Learned After a Year of Facebook Ads appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA874 Optimizing Your About Page May 08, 2017

Show notes

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Today’s customers look beyond the brand. In fact, they look beyond the product! In the Information Age, people don’t just insist on knowing how the sausage is made— they want to know who made it. A clear, personal, fun About Page is the best way to convince visitors to do business with you. It’s your “interview” with the public. And it’s your best shot at converting traffic to results. Today we discuss how to build the best About Page, with detailed advice on the layout, features, and goals thereof. Show ‘em who you are— Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Wistia

The post MBA874 Optimizing Your About Page appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA873 How to Shoot a Demo Video May 01, 2017

Show notes

For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. Buying a product you can’t see— or don’t understand— just isn’t appealing.

It all comes down to the education theory of sales. You can’t just tell your customers why your product is good for them. You’ve got to teach them. You’ve got to demonstrate how your product works, not just that your product works. Like onboarding after the sale, a good demonstration makes the customer comfortable and familiar with the product. It makes them confident enough to buy it, and competent enough to use it!

This episode offers a step-by-step tutorial in how to film professional quality demo videos. We discuss how to script it, how to shoot it, even what tech we recommend for the best possible result. There’s a lot to know, so let’s get started— Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

The post MBA873 How to Shoot a Demo Video appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking Apr 24, 2017

Show notes

What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just big-picture; it’s HUGE picture! On this episode of the podcast, we’ve got a special expert on hand to tell us all about it: ScienceofSuccess founder and Forbes 30 Under 30 recipient Matt Bodnar.

Bodnar knows a thing or two about leverage. He’s studied the success of everyone from Rockefeller to Gates, looking for patterns of thought and behavior that are universal keys to success. His “High Leverage Thinking” model centers on the relationship between time and the creation of value. By focusing on bedrock decision-making skills and effective delegation, you can make yourself successful in any industry, no matter how it or the overall economy changes. By studying foundational principles of not just business, but reality itself, you can create the conditions for success in any context. Learn how it works— Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Follow Matt Bodnar on Twitter

The Science of Success

4 Steps to Making Better Decisions

The post MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA871 How Travel Can Improve Your Business Apr 17, 2017

Show notes

Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting out of your comfort zone and exposing yourself to new places, cultures, and ideas isn’t just good for the soul. It’s good for business! No matter what kind of business you run, what you can learn abroad is invaluable to your growth as an entrepreneur.

It’s never been as true as it is now. Today’s economy is a global one, more interconnected than ever before. Selling abroad, finding talent abroad, and having access to foreign markets is the leg up every entrepreneur should seek. The bigger your world is, the more of it you can do business with. We’ll show you how to travel like an entrepreneur. Learn how to see the world, and apply your experience to your work. Click play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Q&A Weekends: Is it really possible to build and run a business while traveling long term?

Can You Really Set Your Business on Auto-Pilot?

The post MBA871 How Travel Can Improve Your Business appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA870 The One Skill Every Entrepreneur Must Have Apr 10, 2017

Show notes

Beyond marketing and sales, beyond projections and accounting, even beyond innovation and creativity, there’s a skill. One skill makes an entrepreneur successful no matter their background or training: problem solving. What makes or breaks a business is whether or not it solves a consumer problem. What makes or breaks a business person is whether or not they create that solution— and solve all the other little problems along the way. If you like solving problems, entrepreneurship is for you no matter what else you’re capable of.

What matters is the problem-solving mindset. While many see problems as obstacles to avoid, entrepreneurs see them as challenges to enjoy. By gaining fulfillment from problem-solving, you become the kind of person for whom nothing seems impossible. That’s the mindset that breeds innovation, risk-taking, and an understanding of what consumers want. Whether you’re trying to solve huge problems or little ones, sales is nothing more than money being traded for solutions. Hear how to approach business the problem-solver’s way. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Airtasker

WebinarNinja

MBA667 Must Read: Elon Musk by Ashlee Vance

MBA765 Must Read: Shoe Dog by Phil Knight

MBA807 Must Read: Total Recall by Arnold Schwarzenegger

The post MBA870 The One Skill Every Entrepreneur Must Have appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA869 The Surprising Truth About Sleep & Success Apr 03, 2017

Show notes

How many times are you hitting “snooze?” If you’re tired of being tired, or just wondering if your sleep schedule is holding you back, this is the podcast for you! With so much advice and so many schools of thought on sleep, how do you decide when to set the alarm for? What sleep schedule can maximize productivity and make your waking hours count? Is success the result of a “sleep when I’m dead” attitude, or holistic and healthy time management?

We’ve studied the sleeping habits of some of the most successful entrepreneurs on Earth, from the most well-rested pillow-cuddlers to the drowsiest dark-circled go-getters. Different approaches work for different people, so what’s right for you? We’ve got a system for finding out. With a little experimentation, you can identify the best sleep pattern for your body and mind, one that’ll leave you sharp, fresh, and rested enough to chase your dreams. Pun intended! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

The post MBA869 The Surprising Truth About Sleep & Success appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA868 How to Approach Launch Partners & Affiliates Mar 27, 2017

Show notes

Done right, partnerships and affiliations can add an incredible boost to your product launches. By tying yourself to a whole new audience, you can sell exponentially more! So how should you choose your partners? More importantly, how can you make sure they choose you? Today, we lay out our exact strategy for bringing partners on board and forging alliances in which everyone wins. It’s systematic, relatively simple, and takes the pressure off of your potential partners so that “yes” seems like the only answer!

This is the exact strategy we’re using to establish launch partnerships for the upcoming debut of WebinarNinja 5.0. The philosophy behind it is simple: while we do want something from our potential partners, we don’t approach them with a request. We approach them with an offer, emphasizing how the relationship will benefit them. Crucially, we also create partnership “packages” of marketing materials, so our partners have very little to do. Hear all about our system, apply it to your business, and take your next launch to the next level. Click play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review