The $100 MBA Show

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MBA1217 How To Choose The Right Conference Ticket + Free Ride Friday! Mar 08, 2019

Show notes

Conferences can be a very wise investment. As you decide which conferences you’ll attend this year, you have to make another decision: which ticket is right for you?

Conference ticket options — and prices — range widely. From a seat in the nosebleeds to the multiple-VIP treatment, the choices can be overwhelming. Which tickets are worth the investment, especially considering the costs of travel and accommodations?

Today, we explain how to get the most out of a conference by choosing your ticket wisely. By clarifying what you hope to get from a conference, you can align your choice of ticket to your most important goals. We discuss what kinds of options are worth some extra money, and which one’s aren’t.

With an intentional approach, you can skip the upsells and get exactly the ticket you need. Click Play!

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EasyCourse

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MBA1216 How to Conduct a 15 Minute Post-Mortem After Projects Mar 07, 2019

Show notes

Every project is a learning opportunity — but only if you take advantage of it.

After each and every project, our team takes a few minutes to reflect, learn, and (most importantly) improve. We are constantly raising our game, because we never let a project’s lessons go to waste. No matter the size of your team, you can do the same.

Today, we discuss our efficient, 5-step process for post-project breakdowns. It’s the fastest way to refine your whole operation, one project at a time. We explain how to create a culture of honesty, constructive criticism, and professional growth.

With every project we complete, our company gets a little better. That’s no accident! Learn how to get the most from your team’s accomplishments and their shortcomings. Click Play!

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WebinarNinja

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MBA1215 Q&A Wednesday: How do you read so many books while running a business? Mar 06, 2019

Show notes

Reading: it may be the smartest investment an entrepreneur can make.

The ROI of a good book is hard to exaggerate. For less than the cost of a sandwich, you can completely alter your perspective, grow professionally, and find inspiration you never had. Every second you spend reading adds value to you as a business person. That’s why our host Omar reads, on average, over 50 books a year.

How the heck does he do it?

Today, Omar discusses exactly how he finds the time, and ditches the excuses. Without spending his life between the pages, he gets through title after title by using smart reading strategies. With a few tools, and a little scheduling, you can double or triple the number of books you read this year. What are you waiting for?

Find out how even a reluctant reader like Omar can consume books like a page-turning demon. Click Play!

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Audible

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MBA1214 Does Cold Emailing Work in 2019? Mar 05, 2019

Show notes

You want to network. You want to make the connections that’ll help your business grow. You want to make the right friends and partners.

Should you just reach out?

Cold emailing is an option some entrepreneurs consider. Without any connection or previous relationship, some folks just get a hold of someone’s email address, and pitch away. But is this really an effective strategy? Does it ever work? Is a cold email a bold act of gumption, or an annoying act of spammery?

As someone who gets a lot of cold emails, our host Omar knows a thing or two about their effectiveness. Spoiler alert: the vast majority of cold emails Omar receives go unanswered. That said, there are ways to make a cold email a little warmer. With some preparation, you can forge a relationship with a stranger — but it takes more than a good subject line.

Tune in, and learn the right way to make new connections. Click Play!

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Essentialism by Greg McKeown

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MBA1213 Guest Teacher: Greg Winteregg – How to Be More Fulfilled with Your Business Mar 04, 2019

Show notes

Entrepreneurship shouldn’t suck.

That’s the essential message of Greg Winteregg’s career. In his decades in business, he’s been a prolific speaker and management consultant, and a well regarded business author. Today, he’s here to explain how no one can truly succeed if they’re unhappy with their business — and how to find meaning in your independent path.

Staying motivated is about completing your business mission, not just working in the hopes of making money. This is not some impractical, feel-good bit of pseudo-hippie-ism. Winteregg’s practical approach is sustainable, not sentimental. No amount of money or “on paper” success can sustain an independent business in the long term.

That’s not just advice. It’s reality.

Tune in, and hear Greg’s 5 specific areas for finding meaning, purpose, and true satisfaction in your business. Refocus your efforts on building a business that makes you happy, not just profitable. In the end, it’s the only long-term way forward. Click Play!

Fun at Work by Greg Winteregg

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MBA1212 How To Avoid Chargebacks + Free Ride Friday! Mar 01, 2019

Show notes

Chargebacks are a hot topic of inquiry these days. With banks and credit card companies pledging to stand by their customers no matter what, it’s way too easy for someone to force a refund — even when they’re in the wrong.

In this climate, knowing how to avoid these chargebacks is a necessary skill. No entrepreneur can manage their revenue stream if it runs in reverse! Plus, too many chargebacks makes payment processors nervous, and potentially unwilling to work with your business. So what can you do?

Today, we discuss how to steer clear of chargeback situations, plus what to do when you find yourself in one. The hard truth is that customers prevail in the vast majority of disputes, so heading them off is your best defense. With our tips, you can minimize the number of chargebacks requested, so you don’t waste time and money fighting them.

Protect your revenue and your business. Click Play!

EasyCourse

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MBA1211 My Paid Mastermind Experiment. Is It Worth It? Feb 28, 2019

Show notes

We’ve discussed Mastermind groups, those collections of experienced entrepreneurs who meet to share their wisdom with each other, before. And some groups, frankly, are more valuable than others. But are some Masterminds valuable enough to pay for?

Our intrepid host Omar decided to find out.

Omar shelled out a significant sum of his hard-earned cash to gain access to an exclusive, highly-qualified group of mutually supportive business people. Today, we discuss how this experience was vastly different from the free-of-charge version, and whether the investment was worth the return.

If you’re considering taking your professional development to the next level, tune in to this episode to see how (and why) the paid Mastermind experience is a whole ‘nother ballgame. Click Play!

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MBA1210 Q&A Wednesday: How do you get started when you have the ideas but need engineers? Feb 27, 2019

Show notes

For entrepreneurs, ideas come easy. Often, it’s the next step we stumble on.

Transitioning from idea to initial product can be a doozy, especially if your idea is a tech or software product. If you’re not an engineer, and you don’t have any handy, how in the heck do you move forward? Is your idea doomed to be just another coulda, woulda, or shoulda?

Of course not!

It’s Q&A Wednesday, and we’ve got a listener who’s ready to take the next step, but needs a cost-effective option for building the prototype. We’ll explain exactly how to use some creative resources to get off the ground without hiring engineers, as well as how to know when it is finally time to bring engineers in.

As it turns out, you can build, market, fund, and even sell your product well before the actual engineers are necessary. Find out how — Click Play!

Kickstarter

Alibaba

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MBA1209 5 Tools for Shooting Video on a Budget Feb 26, 2019

Show notes

Video marketing is the latest must-have skill for 21st century entrepreneurs. While the power of text to drive traffic hasn’t waned, video is where smart entrepreneurs are finding their competitive edge.

From social media marketing to YouTube SEO, video content has to be in your arsenal. But so many new entrepreneurs balk at shooting their own films. Why? We think it’s that age-old enemy, the intimidation factor. And we’re here to help you beat it.

You don’t need a massive budget or a degree from film school to shoot high-quality, effective videos. You can put your own studio together in the comfort of your home or office, and produce exactly what you need.

Take it from us: we’ve blown money on overly fancy A/V equipment. Since then, we’ve learned that when it comes to your video budget, a little goes a long way. Click Play!

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MBA1208 Must Read: Cut Costs Not Corners by Colin Barrow Feb 25, 2019

Show notes

You can avoid wasting money without being cheap. In fact, you kinda have to.

New, independent businesses depend largely on their founder’s ability to keep quality high but expenses controlled. You can’t spend yourself out of business, but you can’t disappoint your customers (or your team) just to save a buck. Quality is a must, but it’s no excuse to shed cash unnecessarily.

This week’s Must-Read will help you maintain that balance.

Colin Barrow is a prolific author, and Cut Costs Not Corners is one of his most popular works. It explains how to make every penny do the utmost for your business. Statistically, businesses don’t usually fail because the idea is bad or the revenue is too low. Excessive cost kills, more often than anything else.

Barrow understands better than anyone how controlling costs doesn’t have to come at an even higher cost: the quality of your product and happiness of your team. Click Play!

Cut Costs, Not Corners by Colin Barrow

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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