The $100 MBA Show

Latest Episodes:

MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday! Mar 22, 2019

Show notes

There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make sure yours stands out?

If you’re trying to attract great guests, and give your audience something to talk about, you can’t go into interviews without a plan. Omar’s been interviewed on many a podcast, and each time he’s seen what makes a great interview — and what makes a terrible one. By avoiding certain rookie mistakes, you can make sure your podcast impresses guests and listeners alike.

Specifically, 4 mistakes in particular just about guarantee a bad interview. Today, we explain how each of these mistakes kills your podcast, and wastes a perfectly good guest. With examples of podcasts that do interview right, we show you how to get the most out of each guest, and leverage their appearance for maximum traffic.

Before you record your next podcast, listen to this one. Click Play!

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EasyCourse

WTF with Marc Maron

The Jordan Harbinger Show

How I Built This

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MBA1226 Does Offline Marketing Still Work in 2019? Mar 21, 2019

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Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline world still a viable source of traffic for your business, or is physical advertising over?

Today, we discuss how to make offline marketing work for you. While not as precise as targeted online content marketing, there are still ways for certain businesses to snare some customers in the physical world. In fact, knowing how to integrate your online and offline marketing strategies might be one of the most important skill sets a modern marketer can have.

On this episode, we’ll explain how to determine if offline marketing makes sense for your audience, and how to measure the value of offline marketing relative to your investment. We’ve done a few experiments in the “real” world, and we’ve learned a few things that help us use our marketing budget more strategically.

Find out what we found out, and see if a little terrestrial marketing is a wise move for you. Click Play!

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MBA1225 Q&A Wednesday: Is there a best time to send emails to my list? Mar 20, 2019

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Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far.

Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and one listener is wondering if timing can give their business an edge in the email game.

Is there any evidence that send times make a difference?

We’ve got a few principles you can apply to find the best time for your business to send emails, based on the rhythms and preferences of your niche. Today, we discuss those principles, as well as exactly where timing ranks on the list of factors that affect open and click-through rates.

We also cover how to adjust for time zones in a global marketplace, and how different email marketing software products give you the flexibility you need to reach your audience. Before you launch your next campaign, check this out. Click Play!

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MBA1224 Do Small Incentives Help Motivate Your Team? Mar 19, 2019

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How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do the little ways of saying “thank you” really matter?

Today, we share our experience using small incentives and rewards to keep our team on track. Small gifts and little bits of recognition can go a long way, but you shouldn’t take our — or anyone’s — word for it. You should experiment, and measure the results.

We conducted one ourselves, using our Customer Service Team as the subject. We instituted a minor-incentive system that rewards outcomes without putting too much pressure on anyone. The results told us a lot about team management, motivation, and the enduring power of an employee who feels noticed.

Tune in, and hear how we set up our system, then consider creating your own. A little gesture just might make a big difference. Click Play!

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MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill Mar 18, 2019

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It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters.

Napoleon Hill was born in the 1800’s, but his wisdom has held up well into the 21st century. His best-seller Think and Grow Rich is a foundational text for entrepreneurs, and one of the most popular business books ever. Today, we review another of Hill’s classics: Napoleon Hill’s Golden Rules.

Golden Rules is a collection of tips, tricks, and what we now might call “hacks” for reaching your goals. Based on tried-and-true principles of habit formation, Hill discusses personal growth and achievement from a timeless perspective that’s just as relevant now as it was generations ago.

Talent, Hill argues, is not the key ingredient. By harnessing the power of mindset, you can affect outcomes in the real world. Learn with us, from one of the legends of self-empowerment. Click Play!

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Napoleon Hill’s Golden Rules by Napoleon Hill

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MBA1222 How To Convert More Sales with Pricing Page FAQs + Free Ride Friday! Mar 15, 2019

Show notes

Your website’s pricing page: it’s the page where visitors are closest to making a purchase. It’s also the page where websites lose the most visitors, as cold feet stop visitors from becoming customers.

How can you convert them? How can you get a visitor on the pricing page to pull the trigger?

You have their interest. You have them *this close* to buying. What you need is a way to address those last-minute hesitations, those few questions that still remain. Enter the FAQ (Frequently Asked Questions). By integrating your FAQ with your pricing page, you can head off visitor misgivings, and pave the way to a purchase.

Today, we explain how to anticipate the questions visitors will have, and give them an FAQ that’ll inspire confidence. We discuss how many questions to post, and how to lay them out on your pricing page for maximum conversions.

In the final moments, a great FAQ can make all the difference. Click Play!

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WebinarNinja Pricing Page

EasyCourse

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MBA1221 Is Hiring Part Time Employees a Good Idea? Mar 14, 2019

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What do you do with a dedicated, talented worker who’s exactly the kind of employee you need — but only sometimes?

Employing part-timers has unique advantages, but it also comes with some challenges. Give them too much work, and they’re not part-time. Give them too little, and they won’t hang around long. So how can you ensure commitment despite the less committed nature of the part-time relationship?

There is a way.

We’ve hired many, many part-timers over the years, and we’ve lost far too many that we should’ve kept. In all that time, we’ve learned what works with freelancers, gunslingers, and other part-timers. We’ve learned how to maintain the employee’s sense of freedom, while also ensuring their dedication.

Learn how to keep your part-timers around, and keep them as motivated as your full-timers. Click Play!

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MBA1220 Q&A Wednesday: Any tips when hiring remote employees from the Philippines? Mar 13, 2019

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There’s a huge talent pool on a sunny set of islands in the Pacific. If you hire remote workers, the Philippines is one of the best places you can look.

It’s Q&A Wednesday, and one listener is ready to make the very smart move of recruiting Filipino employees to help run his business. As it happens, we have several invaluable team members who stand as perfect examples of just how well this can work out.

Of course, there are a few things you need to know first.

Today, we discuss what to expect when recruiting from this dynamic country. We explain what’s different, what’s the same, and what makes the Filipino option unique. We describe how to craft an application process that attracts the talent you want, how to weed through the applicants, and what online resources can best help you.

Learn how to navigate the cultural and logistical aspects of hiring Filipino, and you won’t regret it. Click Play!

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MBA1219 Failed Payments. Are You Leaving Money on The Table? Mar 12, 2019

Show notes

Is your revenue leaking?

Every month, businesses lose hundreds and thousands of dollars to failed payments. Whether it’s an expired account, insufficient funds, or a cancelled card, recurring payments that don’t go through account for an astonishing amount of lost revenue. So how can you safeguard your business against these unnecessary losses?

Too many entrepreneurs simply don’t have procedures in place for failed payments

Fortunately, we’ve got a system we’re willing to share. Our method for preventing failed payments and recovering those that slip through the cracks makes a huge difference to our bottom line. The effect on our profit margins is serious, and it can work for you too.

Tune in, and learn how to set up an automated system to keep failed payments from draining your business. Keep your revenue projections accurate, and your income stable. Click Play!

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MBA1218 Must Read: Dare to Lead by Brené Brown Mar 11, 2019

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Don’t think you’re a leader? That’s actually a good place to start!

This week’s Must-Read book for entrepreneurs is Brene’ Brown’s Dare to Lead. In it, Brown explains how to find your own innate ability to take charge and lead, however hidden it might be under layers of insecurity. The emotions — including the fear — inside you can be used to inspire your team in ways you might not realize.

As Brown argues, your vulnerabilities are actually some of your greatest leadership assets, if you know how to use them.

If you’re a reluctant leader, or not 1000% confident in your leadership abilities, this is lesson for you. Once you understand the value of vulnerability (and the poison of perfectionism), you can become the business leader you never knew you were. Click Play!

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