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    Business

    Tenacity with Sonia C.

    A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

    Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

    Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.

    Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.

    Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.

    New episodes weekly. Learn more at soniacouto.com

    Advertise

    Copyright: © All rights reserved.

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    Latest Episodes:
    Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai Apr 11, 2025
    Show notes

    In this episode of Tenacity with Sonia C, we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor ofreal-life connections.

    Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app that prioritizes authenticity and in-person meetups.

    Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.


    Advertising Inquiries: https://redcircle.com/brands
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    Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings Mar 31, 2025
    Show notes

    In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.

    Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons.

    Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.


    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro Mar 26, 2025
    Show notes

    What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, health, and definition of success.

    Together, we explore how he rebuilt a thriving business and a life rooted in purpose, resilience, and balance. From redefining his boundaries to creating systems that support sustainable growth, Miguel’s journey is a powerful reminder that building a business is possible without burning out.

    Whether you’re an entrepreneur, leader, or someone chasing a big dream, this episode is packed with insights on how to prioritize your well-being while still reaching for success.

    Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.


    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    AI Meets Human Connection with Jason Sherman Mar 20, 2025
    Show notes

    In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the stakes were high.

    We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic and how Vengo AI transforms consumer interactions. Jason also dives into the challenges and sacrifices of being a founder, offering invaluable advice for navigating self-doubt, burnout, and professional hurdles.

    Whether you're an aspiring entrepreneur, a tech enthusiast, or curious about how AI reshapes human connection, this episode is packed with insights and inspiration.

    Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.


    Advertising Inquiries: https://redcircle.com/brands
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    Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne Mar 12, 2025
    Show notes

    Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C, we discuss intelligent scaling, strategic pivots, and building a company that aligns with your life—not consumes it.

    Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning his MBA at NYU-Stern, Nicco built a thriving remote-first business that allows him to travel the world with his family while helping companies streamline operations, finance, and HR.

    Nicco shares his hard-earned lessons on entrepreneurship, from hitting central growth plateaus to successfully pivoting a business model. We explore why many founders struggle with burnout, how to systematize growth, and what CEOs should be focusing their time on to scale smartly—without sacrificing freedom.

    Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.


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    How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster Mar 07, 2025
    Show notes

    In this episode of Tenacity with Sonia C, we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster, CEO and founder of ASENSEI. Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, rehabilitation, and sports coaching, bringing personalized, real-time coaching to athletes, physical therapy patients, and everyday fitness enthusiasts.

    From his journey as a martial artist and championship-winning coach to leading innovations at Adobe, Microsoft, and now ASENSEI, Steven dives deep into the challenges of building a tech startup, the power of AI in fitness, and the pivots that shaped his entrepreneurial path.

    If you’re curious about the future of wearable fitness tech, AI-driven personal coaching, and how startups can innovate in the health & wellness space, this episode is a must-listen!

    🎧 Tune in to discover how AI and smart clothing tech redefine how we move, train, and recover!


    Advertising Inquiries: https://redcircle.com/brands
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    Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell Feb 28, 2025
    Show notes

    In this episode of Tenacity with Sonia C, I sit down with Carl Weatherell, a leader at the intersection of startups, mining, and innovation. As the President of ReThink Minin g Ventures, Carl has spent his career driving collaborative innovation, bringing together startups, major mining companies, and government organizations to transform the industry.

    We dive into:

    ✅ The challenges and opportunities for startups in the mining and industrial sectors

    ✅ How collaboration accelerates innovation and scaling up

    ✅ The future of sustainable mining and the role of cutting-edge technology

    ✅ Lessons from Carl’s journey in leadership, problem-solving, and building ecosystems that drive real impact

    If you're a founder, innovator, or just curious about the future of mining and startup growth, this episode is packed with insights, strategies, and actionable advice.


    Advertising Inquiries: https://redcircle.com/brands
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    How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky Feb 25, 2025
    Show notes

    The comedy industry has remained essentially unchanged—until now. In this episode of Tenacity with Sonia C, I sit down with Leanne Linsky, founder of Plauzzable, a groundbreaking startup reshaping live comedy for performers and audiences alike.

    Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize, and connect with fans in a whole new way. We dive into:

    ✅ The challenges of turning a passion into a profitable business

    ✅ How technology is disrupting traditional stand-up comedy

    ✅ The struggles of building a startup as a non-technical founder

    ✅ Lessons learned from fundraising, accelerators, and scaling

    If you’re an entrepreneur, comedian, or creative professional looking for insights on innovation, adaptability, and startup growth, this episode is for you!

    🎧 Tune in now and discover how Leanne is changing the game for live comedy.


    Advertising Inquiries: https://redcircle.com/brands
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    How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey Feb 21, 2025
    Show notes

    In this episode of Tenacity with Sonia C, we sit down with Rena Dempsey, the founder of Feed That Brain, to discuss her entrepreneurial journey and how she’s disrupting the supplement industry with clean, science-backed products.

    Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulations, and consumer education. But the path to success wasn’t easy—she shares the challenges of launching a purpose-driven business, lessons learned along the way, and what it takes to bring an idea to life and scale it into a thriving company.

    If you’re passionate about entrepreneurship, wellness, or creating an impactful brand, this episode is a must-listen!

    🔊 Tune in now to hear how Feed That Brain is setting a new standard in health & wellness!


    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    Building Lasting Customer Loyalty Through Experience Design with Mark Stern Feb 18, 2025
    Show notes

    In this episode of Tenacity with Sonia C, we explore how experience design transforms brands’ connections with their audiences. Mark Stern, founder of Custom Box Agency, shares his expertise on how businesses can boost customer retention, increase conversions, and create unforgettable brand experiences by integrating physical and digital elements.

    Mark explores the psychology behind customer engagement, the power of unboxing experiences, and how brands—whether in SaaS, e-commerce, or service-based industries—can leverage gamification and personalization to reduce churn and enhance brand loyalty. If you want to stand out in a saturated market and build lifelong customer relationships, this episode has actionable strategies to help you level up your marketing.

    🔗 Connect with Mark

    Stern: CustomBoxAgency.com


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