Support is Sexy

Latest Episodes:

216: The Fundamentals of Public Relations, and the Importance Self-Care, with DE 1989 Founder Eddie Desormeau May 04, 2017

Show notes

Edgina "Eddie" Desormeau fell in love with entrepreneurship in high school while working at a bed and breakfast called The Lewis House in upstate New York. Though her professional journey didn't lead her down the road of hospitality, the experience of seeing someone run their own business planted a seed that later blossomed into her own public relations firm, DE 1989.

Today, the Haiti native who came to the United States at age 12 and learned English in a matter of months, has a list of clients from diverse industries, including fashion, food & beverage and entertainment. On this episode of the Support is Sexy podcast, Eddie shares what you need to know about what public relations is and what it is not, how to get clients and grow your PR business and the important list you need to make before you quit your job and become an entrepreneur.

On this episode, you'll learn:

How to know when to move on.Lessons about the importance of self care.The value of taking a step back and deciding what your really want.The important list you need to make before you quit your job.What is public relations and what is not.How to get new clients.What indicators to look for to select the right networking events.How to get exposure for your business.The importance of getting clear on your story for your business.Why you have to DECIDE that you're enough.

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Show notes, contacts, links and resources for this episode may be found at supportissexypodcast.com.

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215: Malene Barnett of Malene B. on Creating a Successful Design Company with Staying Power and the It Factor May 03, 2017

Show notes

Malene Barnett , creator and Design Director of Malene B., has always been an artist, receiving awards throughout school to pursue her passion. But even though the Norwalk, Connecticut, native was clear that she was meant to do something creative with her life, she was also clear that she was not enamored with this idea of being a "starving artist."

On this episode of the Support is Sexy podcast, Malene -- who turned her passion for art and design into an award-winning design company featuring bespoke carpet, fine wall coverings and artisan tiles -- talks about discovering your specialty, determining your niche, and building a distinct brand with longevity, media appeal and the never-ending potential for expansion.

On this episode, you'll learn:

How to determine your niche.The importance of knowing how to market and sell your designs.The benefits of having a specialty.Why, as a designer, you have to be aware of how much your have to budget for samples. Why you MUST do your research, study the industry and know the players.How to assess when the answer should be "no" on a potential project.How to approach -- and connect with -- potential partners.Her 3 tips for designers wanting to get exposureHow to make sure your business is able to adjust to change.Why you have to put your work out there before you're "ready."And why, when it comes to business, you can't take any of this personal.

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214: Don't Worry About Problems that You Don't Have May 02, 2017

Show notes

I am so blessed to get presented with a variety of opportunities that extend beyond the Support is Sexy podcast and that are often a reflection of the hard work I've done over the past 20 years in media. And while I examine all opportunities with an open mind, a prayerful heart and a confidence that lets me know that all opportunities – even the ones I may decline – come my way for a reason, I still find myself putting the worry before the opportunity. So while I'm thinking and praying and being open minded, there is a part of my mind that is already past the opportunity and thinking about all of the implications it could mean for me and for my life and for my family and for my future and what about this and what if this means I'm going to have to do that, but what if that happens and oh gosh what about….?

This is what previous Support is Sexy podcast guest and Drop the Ball author Tiffany Dufu says is worrying about problems that you don't have, which is a lesson a mentor taught her when she did the same.

Since this is something that happened to me just recently, I wanted to share this message with you all as you weigh the opportunities that present themselves in your life and give a few reasons why you want to be aware of whether you're worrying about problems you don't even have.

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Show notes, links, contacts and resources for this episode may be found at supportissexypodcast.com.

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213: How to Network as an Introvert and Connect with Your Ideal Clients with Courtney Daniel of C Daniel Designs May 01, 2017

Show notes

While Courtney Daniel says her twin sister is definitely an extrovert and has the opposite personality than she does, the imaginative creator of C. Daniel Designs says it took practice and courage for her to break out of her own shell and build her successful stationary design business.

On this episode of the Support is Sexy podcast, Courtney speaks about navigating business as an introvert, turning her passion into a must-have product and how to connect with ideal clients in an unforgettable way.

On this episode you'll learn:

How to navigate business as an introvert.Tips on how to break out of your shell.How to turn your passion into a must-have product.The importance of speaking your dream job into existence.What you can learn from the hiccups in your journeyHow to connect with your clients in a meaningful way.Smart and easy ways to network.Advice for how to get your product in the hand of potential clients.The truth about the loneliness of entrepreneurship and how to make it through.

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Show notes, links, resources AND A SPECIAL DISCOUNT CODE for this episode may be found at supportissexypodcast.com.

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212: 10 Ways to Know If You're REALLY Serious about Your Business Apr 27, 2017

Show notes

How serious are you about your business?

This is a question I had to SERIOUSLY ask myself within this past week. I had one of those weeks that online entrepreneurs dread: My web site, elaynefluker.com, was down and completely inaccessible to my audience and to me for the past week. ACK!!

It was a rough one, but as always, I challenged myself to think about the lesson in it all. Through my tears (kidding, sort of) I determined that my seriousness about my business was being tested here. There were areas where I had clearly slacked, or hadn't taken all the steps I need to to make sure this business that I have invested more than a year's worth of time, effort, money and plenty more into, was protected.

Can you relate? Is there an are in your business where you're unnecessarily slacking? Time to ask yourself WHY! And it's time to put a few things in place to make sure you cover your bases, because your business matters. So don't take it for granted. Take it seriously.

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211: Body by Ruah Creator Stephanie Wild Shares How Natural Skincare Products Saved Her Life and Launched Her Business Apr 26, 2017

Show notes

For Stephanie Wild, it was a benign tumor that helped launch her business. When the Nashville, Tennessee, native was diagnosed, she began to obsessively research healthier options for food and skincare choices, knowing that what you put in and on your body has a major effect on your health. Out of this experience, Body by Ruah was born.

On this episode, Stephanie shares how her quest for a healthier lifestyle changed the trajectory of her life, set her business in motion, and inspired her to enroll a community of people in her vision to provide access to healthy choices for all.

On this episode, you'll learn:

The importance of doing your research.How to test your products.Knowing when expand your vision.How to get support for that broader vision.The benefits of collaborations.Tips for launching a natural product line.

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VISIT BODY BY RUAH AT bodybyruah.com

FOLLOW BODY BY RUAH AT…

Facebook: @bodybyruah

Instagram: @bodybyruah

RESOURCES MENTIONED ON THIS EPISODE:

Ifundwomen.com

CLICK HERE TO SUPPORT STEPHANIE'S IFUNDWOMEN CAMPAIGN FOR BODY BY RUAH.

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210: Benilde Little: How to Close the Gap Between Creativity and Entrepreneurship Apr 25, 2017

Show notes

Benilde Little is a bestselling author who has been "on her own" as a creative for 20 years, but the former Essence magazine editor just recently began to view herself as an entrepreneur. As time went on and industries – especially the book publishing industry – continued to change, the Newark, New Jersey, native embraced the idea of entrepreneurship, in part out of necessity.

On this episode, Benilde talks about transitioning into entrepreneurship as a creative, how to embrace that creative part of yourself no matter how "weird" it may seem, the journey of overcoming a deep depression and channeling your experiences into your work, and Benilde's own mission of empowering women to be vulnerable and transparent.

On this episode you'll learn:

Why it's important to see yourself as an entrepreneur, even as a creative.How to know when what you're doing may not be your "song."The importance of having an accountability partner.Embracing your "weird" side.Owning your sensitivity and vulnerability.Getting over your "shoulds."Channeling your experiences into your creative work.

DON'T MISS AN EPISODE! SUBSCRIBE to Support is Sexy podcast on Apple Podcasts or on Stitcher Radio!

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Show notes, links, contacts and resources for this episode may be found at supportissexypodcast.com.

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209: Take the Hill! Apr 24, 2017

Show notes

Now if you and I are connected on social media – especially on Instagram, you have probably seen a post or two from me about running. I love running, especially running outdoors, and it's a form of not only exercise but of meditation for me.

I've also shared some of my recent challenges with running thanks to a knee that wants me to slow it up a bit.

But overall, outdoor distance running is my thing, and while I do shorter runs during the week, for the past six weeks or so at the time of this recording, I've started going to the park near where I live here in Georgia each weekend and doing the beautiful five and half mile trail there.

Now along this trail, there are plenty of trees and wildlife and lakes and just everything that you'd want to take in during a run. And there are ALSO plenty of hills – looooong and in some cases steeeeep hills. Because the trail is still new to me, I don't know exactly when they're coming, but I know they're coming! And boy! Does my mind go through all kinds of changes as I start to approach them!

Notice that I said my MIND – not my body! My body, other than this knee challenge that I mentioned, is fine as long as I take it slow. But my mind??? The mental acrobatics that it goes through to convince me to stop before I get to that hill – and when that hill is in view – is remarkable!

So during this weekend's run – as I dug in and ran up one of those many hills, I started to think about the hills we all face in our lives and in our businesses, and how many times we may either try to avoid them, give up when we encounter them, or get halfway to the top and turn back around. Can you relate?

So on this episode, I want to share some words of encouragement and a few reasons for women entrepreneurs to TAKE THE HILL in your business and life!

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Show notes, links, contacts and resources for this episode may be found at supportissexypodcast.com.

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208: How to Run Full Steam Ahead Toward Your Destiny Apr 21, 2017

Show notes

Do you believe in destiny?

Are we all meant for a certain fate or destination in life?

On this episode of the support is Sexy podcast I offer a theory, and share what I believe often trips us up in a big way on our journey toward our own destinies. Have a listen, and watch your step!

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207: Watch What You Say! How to Pay Attention to the Right Voices in Your Life Apr 20, 2017

Show notes

Voices.

They're everywhere. Our duty to ourselves is to be present and self-aware enough to know when to listen, when to ignore and how to interpret the messages.

On this episode of the Support is Sexy podcast, I talk about the voices and the importance of watching what we -- and they -- say.

Voices in our head.

Voices in our lives.

Voices from the Universe.

Find out how to recognize and manage them all.

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Thank you for listening! And hey, if you love it, please click here to leave us a Rating & Review on iTunes!

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