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Strategy Sprints: B2B Sales for Founders — Business
Strategy Sprints: B2B Sales for Founders

🐬 The B2B sales podcast for founders who want to double revenue, fast.. without being the only closer.

Every episode gives you one sales strategy you can run this week. You hear “send me a proposal,” and you stay in control of the conversation instead of chasing a deal that’s going stale. Your new sales hire gets a process they can run without you. 🐯 You hold your price on the next big deal.

Host Simon Severino has coached 2,000+ teams (including Google, BMW and Airbus) and 2,400+ B2B founders through the 8 Steps of the Repeatable Sale: frustration before features, cost of inaction before price, a starting date before the proposal. Guests are founders and sales leaders sharing what’s working for them in founder-led sales right now, and what isn’t.

For founders in B2B software, consulting and financial services scaling toward $10M.

Follow the show. New here? Start with the bitter truth: “Why ‘Send Me a Proposal’ Means You Lost the Deal.”

🌴 Don’t grow slow. Live the Sprintlife.
Tools and community: www.strategysprints.com

Copyright: © All rights reserved

Latest Episodes:

Why You Should Talk to Customers Who Cancelled with Uri Levine Apr 15, 2026

Show notes

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://www.strategysprints.com

Uri Levine, founder of Waze and author of "Fall in Love with the Problem, Not the Solution," reveals why cancelled customers are your most valuable source of truth.. and how talking to them transforms your product, retention, and growth.

In this episode you will learn:
- Why churned customers give you the most honest feedback
- The exact questions to ask customers who cancelled
- How Waze used customer pain points to build a $1.1B company
- The "fall in love with the problem" framework for any B2B founder
- How to turn cancellation conversations into retention systems

ABOUT THE SALES SHOW
Simon Severino helps B2B founders grow revenue with proven sales systems, positioning, and AI-powered workflows. New episodes every week.

Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

Revenue Systems That Grow Without You with Andrea Hill Apr 13, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Business growth expert Andrea Hill has scaled companies across multiple industries for 35 years.. and her formula is always the same: systems beat headcount.

In this episode you'll learn:
• Why founders over-hire before they over-systemize
• The RevOps stack that creates predictable pipeline
• How to leverage technology for growth without adding headcount
• The difference between a revenue treadmill and a revenue system
• How to find your single biggest growth constraint this quarter

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Build AI Agents That Actually Work with Haider Ali Apr 08, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Haider Ali is building AI agents using AI coding agents... and in this episode he breaks down what actually works when you move from AI hype to AI implementation. Practical frameworks for founders who want agents that deliver results. What you'll learn: - How to identify which business processes are ready for AI agent automation - The difference between AI tools and AI agents.. and why it matters for ROI - How to use AI coding agents to build other AI agents faster - Common failure modes when deploying AI agents in real businesses - A practical framework for your first production-ready AI agent 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Build a Certification Empire with Mitch Russo Apr 06, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Mitch Russo built Timeslips Corp and sold it for 8 figures to Sage.. then became CEO of Tony Robbins' Business Breakthroughs International scaling it past $25M/year. In this episode he reveals how to build a certification empire that scales through tribes and communities. What you'll learn: - How to create a certification program that generates recurring revenue and loyal advocates - The tribal leadership model Mitch used to scale Tony Robbins' business past $25M/year - Why certification beats licensing for long-term business growth - How to build a community-powered sales engine that sells for you - The exact steps to go from expert to empire builder 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Build your dream board for 90 a month with Monica Bozinov Apr 01, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Build your ultimate AI Board of Directors for just $90 a month!
In this episode, Simon Severino and Monica Bozinov explain how solo founders and small teams can engineer a custom board of AI advisors to handle daily strategy, operations, and even personal accountability

Key highlights from this episode:
Design Specialized Advisors: Create specific AI personas—from a highly technical CTO to creative minds modeled after Frida Kahlo—to optimize your business and generate outside-the-box ideas

Reduce Cognitive Load: Delegate the "noise" and let your AI consolidate overwhelming tasks, like shrinking 23 separate inboxes down to just 3 simple daily checkpoints

Automate 24/7 Execution: Have your AI team meet daily to track agendas, draft emails, and make strategic decisions while you sleep

Want hands-on help implementing your own AI dream team? Join the Sprint Club and the Jetpack Workshop today!

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

The Improv Approach to Video Prospecting Sales Performance with Chris Bogue Mar 30, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Are your cold calls getting ignored in a sea of AI-generated spam? In this episode, host Simon Severino sits down with video sales expert Chris Bogue to reveal how rules from improv comedy can transform your sales outreach.

In this episode, you will learn:
- Why native LinkedIn videos under 60 seconds are the easiest way to bypass spam filters.
- How to use a prospect's own words from press releases or social media as the ultimate video hook.
- Why simple "thumbs up or thumbs down" emoji call-to-actions drastically improve response rates.
- How to use Jerry Seinfeld's "numerical questions" rule to overcome objections and gather valuable pipeline data.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Mind Flow and Clarity with Nino Fincher Mar 26, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Feeling stuck or paralysed by anxiety? Join host Simon Severino and rapid therapist Nino Fincher as they discuss how to achieve "godlike clarity" and overcome massive mental blocks. Nino explains why she champions the dynamic concept of "mind flow" over a static "mindset", and how her unique approach bypasses mental clutter to address the root cause of your issues in just three sessions. Tune in to discover her practical framework for finding your true purpose and learn why high-performing men and executives urgently need mental health support.

Connect with Nino Fincher: linkedin.com/in/nino-fincher-28845614/
Find her on LinkedIn or her website to learn more about her services and her upcoming book.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

High-Performance Entrepreneurship Coaching (Monica Bozinov) Mar 24, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

In this episode (coaching session), Simon coaches Monica Bozinov on founder performance and what it really takes to grow B2B revenue.

You will learn:

- The coaching framework Simon uses with Monica Bozinov

- How to find your #1 revenue bottleneck.. and fix it fast

- Daily habits that compound into massive pipeline growth

- Why most founders are working on the wrong things

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME

🐦 X: https://x.com/simonseverino

👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Transition Out of Founder-Led Sales Using Fractional Executives with Mike Maloy Mar 20, 2026

Show notes

From going bankrupt selling sunglasses to building the future of work, Mike Malloy reveals why the best salespeople never sell—they give relentlessly.

Discover how to scale your startup and successfully transition out of founder-led sales. Mike Malloy, founder of Malloy Industries, breaks down his "relentlessly generous" philosophy and explains how to deliver 10x value on your discovery calls.

Learn the 7 distinct types of fractional sales executives, exactly how much they cost, and the number one mistake founders make when hiring their first sales leader. Plus, master highly actionable tactics for your business, including the "I love, I wish" employee feedback framework, the 5x7 networking rule, and how to use the CRIT prompt method to turn Claude AI into your ultimate strategic thought partner.

TIMESTAMP
00:00 Intro: From Selling Sunglasses to Bankruptcy
01:30 How to Separate Self-Worth from Business Success
03:00 "Relentlessly Generous" Sales Strategies Explained
04:30 How to Provide 10x Value in Sales Discovery Calls
06:00 The 7 Types of Fractional Sales Executives
07:30 Best Practices for Weekly Sales Pipeline Meetings
09:00 The "I Love, I Wish" Framework for Sales Coaching
10:30 The 5x7 Networking Rule & Direct Mail Tactics
12:00 Top Mistakes Founders Make Hiring Their First Sales Leader
13:30 How Much Does a Fractional Sales Executive Cost?
15:00 How to Use Claude AI for Business Strategy & Sales
16:30 Scaling Go-To-Market Strategy with Malloy Industries

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Daily Habits to Keep Your Pipeline Full Mar 18, 2026

Show notes

Are you serving active clients while your sales pipeline completely dries up?

In this episode, Simon Severino and Monica Bosinov explain how founders fall into the dangerous "roller coaster" cycle of neglecting sales until they reach a point of desperation. Learn quick, actionable strategies to consistently grow your business and keep your pipeline alive:

Rate Your Commitment: Honestly score your daily dedication to driving sales on a scale from 1 to 10.
Stay Visible and Focused: Use a physical "strategic action calendar" to track your top priorities and avoid digital distractions.
Gamify Your Outreach: Set easily beatable daily goals (like one outreach a day) to build momentum and avoid subconscious burnout.
Practice Sales Gardening: Treat your pipeline like a garden by dedicating a little time every day to nurture, water, and prune your prospects.

Stop waiting until you desperately need a client to start selling. Watch now to learn how to keep your sales engine running!

TIMESTAMP
00:00 How Committed Are You to Being Your Business's Sales Engine?
01:00 Overcoming Distractions with a Strategic Action Calendar
02:00 Gamifying Daily Outreach to Build Momentum
03:00 Setting Strict Commitments and Prerequisites for Success
04:30 How to Escape the Feast or Famine Sales Roller Coaster
05:30 Transforming Your Pipeline into Visualized Relationships
06:30 Avoiding Desperation by Knowing Your Pipeline Number
07:30 Sales Gardening: Balancing Product Delivery and Distribution

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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