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Strategy Sprints: B2B Sales for Founders — Business
Strategy Sprints: B2B Sales for Founders

🐬 The B2B sales podcast for founders who want to double revenue, fast.. without being the only closer.

Every episode gives you one sales strategy you can run this week. You hear “send me a proposal,” and you stay in control of the conversation instead of chasing a deal that’s going stale. Your new sales hire gets a process they can run without you. 🐯 You hold your price on the next big deal.

Host Simon Severino has coached 2,000+ teams (including Google, BMW and Airbus) and 2,400+ B2B founders through the 8 Steps of the Repeatable Sale: frustration before features, cost of inaction before price, a starting date before the proposal. Guests are founders and sales leaders sharing what’s working for them in founder-led sales right now, and what isn’t.

For founders in B2B software, consulting and financial services scaling toward $10M.

Follow the show. New here? Start with the bitter truth: “Why ‘Send Me a Proposal’ Means You Lost the Deal.”

🌴 Don’t grow slow. Live the Sprintlife.
Tools and community: www.strategysprints.com

Copyright: © All rights reserved

Latest Episodes:

Evening Routines Beat Morning Routines 5x with Laura Vanderkam Jun 15, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

What you will learn in this episode:
- Why your evenings are 5x more valuable than your mornings (and how most founders waste them)
- Laura's Tetris method: how she plans 16.6 waking hours so everything fits
- The one-thing evening fix that turns a lost night into an actual evening
- How to outsource the evening drag (dinners, dishes, housework) so you protect your best hours
- What "Big Time" is really about: moving from time scarcity to time abundance

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Systemize Any Business Using AI with David Jenyns Jun 11, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Your business runs on systems. Most of them are locked inside people's heads. David Jenyns built SYSTEMology to fix that — and AI is making it faster than ever.

What you will learn:
- Why most B2B companies are owner-dependent and how to fix it with systems
- The SYSTEMology framework: extract, organize, and automate your critical processes
- How AI accelerates the documentation process that used to take months
- The one system every founder should build first (before anything else)
- How to hand off a process to an AI agent in under 60 minutes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

The Go-Giver Sales Strategy That Sells Without Pressure (Bob Burg) Jun 09, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

In this episode, Simon sits down with Bob Burg — co-author of "The Go-Giver" and one of the most influential voices in modern sales. Bob's 5 Laws of Stratospheric Success have helped millions of sales professionals shift from pressure-based closing to value-first selling.

• Why shifting your focus from getting to giving closes more deals faster
• The 5 Laws of Stratospheric Success and how to apply them in B2B sales
• How authentic influence replaces manipulation in the modern sales conversation
• Why receptivity is the skill most salespeople forget to train
• The one mindset shift that changes how prospects see you immediately

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Free Your Mind With Randy Gage Jun 07, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you'll learn in this episode: • Why traditional outbound selling is collapsing — and what replaces it • How to build Market Gravity that pulls ideal clients to you instead of chasing them • The Prosperity Operating System: how identity and belief set your revenue ceiling • Why scarcity thinking keeps founders stuck at the same revenue level year after year • How Randy Gage scaled impact to $23B+ in client revenue by fixing the "invisible" problem 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

GTD for Sales Teams: Getting Things Done in Your Pipeline with David Allen Jun 05, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

You escaped the grind.. you got your time back.. now what?

Brian Herriot sits down with Simon Severino to unpack the question nobody prepared you for — what do you build once you have time freedom.

What you will learn in this episode:
- The difference between time freedom and purpose freedom
- Why most founders hit a wall after they sell their time back
- The 3 rituals Brian uses to decide where his hours go
- How to rebuild your calendar when you no longer have to fight for it
- The second mountain.. and why it matters for B2B founders

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Time Freedom, Then What? with Brian Herriot Jun 02, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

You escaped the grind.. you got your time back.. now what?

Brian Herriot sits down with Simon Severino to unpack the question nobody prepared you for — what do you build once you have time freedom.

What you will learn in this episode:
- The difference between time freedom and purpose freedom
- Why most founders hit a wall after they sell their time back
- The 3 rituals Brian uses to decide where his hours go
- How to rebuild your calendar when you no longer have to fight for it
- The second mountain.. and why it matters for B2B founders

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Win B2B Deals Without Chasing Prospects with Erica Ettore May 31, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

What if the reason you're losing deals has nothing to do with your price? Erica Ettore joins Simon to break down the real mechanics of modern B2B selling - why buyers stall, how to build real pipeline, and what separates closers from chasers.

What you'll learn:
- Why most B2B pipelines are full of fake opportunities - and how to clean them up
- The mindset shift that stops you chasing and starts buyers coming to you
- How to run a sales conversation that moves deals forward without pressure
- The one question that reveals whether a deal is real or wishful thinking
- How to build a repeatable sales system that doesn't depend on heroics

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

My AI Board of Advisors Audits My Strategy Daily May 29, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Most B2B founders have a strategy doc... and a task list... and a growing gap between them.

In this episode I show you the exact 5-advisor AI system I built with Claude Code that closes that gap every single day. You don't need hundreds of agents. You need the right structure.

What I cover:
- Why the strategy-to-task gap keeps widening (and why it's not your fault)
- The 5 AI advisors that run my business alongside 3 humans and 122 agents
- How Greg (distribution) and Boris (ops) each manage entire domains autonomously
- The one insight that changed how I coach 30+ B2B teams per week

If your strategy doc and your daily work have drifted apart.. this is the fix.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Build a Revenue Team That Runs Without You with Amelia Taylor May 26, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Amelia Taylor breaks down how to build a revenue system that generates pipeline and closes deals.. even when the founder steps back. The framework that lets B2B founders stop being the bottleneck.

In this episode you will learn:
- How to transition from founder-led sales to a scalable revenue team
- The three hires every B2B founder makes too late
- How to create playbooks that replicate your best closing conversations
- Why most sales managers fail and how to set them up to win
- The revenue metrics that tell you if your team can run without you

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Win Complex B2B Deals Without a Sales Team with Ulrik Lehrskov-Schmidt May 24, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Ulrik Lehrskov-Schmidt breaks down the exact framework for closing complex B2B deals.. without a traditional sales team, without discounting, and without burning months on deals that go nowhere.

In this episode you will learn:
- Why most complex B2B deals stall and how to unblock them fast
- The decision-maker mapping framework that shortens sales cycles
- How to build internal champions who sell for you when you are not in the room
- What separates B2B companies with 60-day cycles from those stuck at 18 months
- The pricing conversation that creates urgency without pressure

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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