Stay Paid Podcast

Latest Episodes:

248 - Your Biggest Marketing Pain Point Resolved May 20, 2021

Show notes

Everybody knows that in order to get people to know you, like you, and trust you, you have to be consistent. And not only consistent in how many times you contact someone, but also in your words, actions, and service. But that's easier said than done. So, in this episode, the Stay Paid pals talk about how many touchpoints they believe you should be having with your sphere, how to create a consistent brand experience, and how to combat the greatest threat to executing on your consistency goals.

And you can always check out the show notes for more in-depth information and added details not included in the episode at www.staypaidpodcast.com

Connect | Resources

Special offer for podcast listeners at ReminderMedia.com/staypaidoffer

Free, printable one-year anniversary cards - https://bit.ly/3uYimEW

Free, printable birthday cards - https://bit.ly/3ov1gfA

ReminderMedia Community on Facebook - https://bit.ly/3yhqouC

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpod...

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

247 - Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro) May 17, 2021

Show notes

If you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he's learned about what it takes to convince a lead to confirm an appointment.

And when you've finished listening, don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com

Connect | Resources

Website: www.powerisa.com/

FREE e-book: Lead Generation for Real Estate Agents at remindermedia.com/leadgeneration

Complete our listeners' survey at staypaidpodcast.com/survey

[4:00] Preview

[5:25] Gus's business journey

[11:17] Prospecting in the real estate space

[13:53] Transitioning into building an ISA company

[20:28] The critical importance of your lead source

[22:00] Ranking the various lead sources; quality vs. quantity

[29:22] Tactics for getting the appointment

[40:45] Advice for tracking your numbers

[43:03] Scripts and the need to build rapport

[49:37] Speed to lead

[50:58] Gus's routines/habits

[58:00] Action Item

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpod...

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

246 - 5 Consumer Trends That Are Rocking It in 2021 May 13, 2021

Show notes

Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don't, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds.

Bazaarvoice, a shopper engagement platform, published a blog titled "5 Consumer Trends Brands and Retailers Should Lean into Next Year," and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com.

Connect | Resources

5 Consumer Trends Brands and Retailers Should Lean into Next Year (Bazaarvoice e-book) - https://bit.ly/3xWgIFC

FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

245 - Why Consistency Matters (with Luxury Agent Frank Isoldi) May 10, 2021

Show notes

There comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they're spending really worth it? Today's episode answers that question with an unequivocal yes! Frank Isoldi is an agent who's been farming the same area for 20 years, and he's has become synonymous with real estate in his area. His consistency has paid off in a big way—he averages 50–70 transactions a year—all in the neighborhood of $1M. Listen and discover how Frank maintains a strategy of omnipresent marketing and how you can do the same.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com

Connect | Resources

Website: www.theisoldicollection.com

Instagram: @frankdisoldi

Facebook: The Isoldi Collection

Waze: www.waze.com

[3:09] Preview

[4:20] Frank's business journey

[7:25] Thoughts on consistency

[11:29] Lead sources

[12:58] Thoughts on holistic marketing and being omnipresent

[16:40] Advice for new agents looking to build their database/sphere

[20:42] The "pandemic pivot"

[23:34] Even successful agents have pain points

[26:53] Frank's routines

[28:59] Frank's advice

[31:17] Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpod...

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

244 - Social Selling: How Not to Get Left Behind May 06, 2021

Show notes

Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three benefits of using social selling tools are 1) they reduce the amount of time spent researching prospects; 2) they increase the number of leads; and 3) they encourage a deeper relationship with clients.

This week, the Stay Paid pals discuss some tools you can use for social selling and offer tips for executing your social-selling strategy.

Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com

Connect | Resources

Chet Holmes, The Ultimate Sales Machine - https://amzn.to/3gHlY9Q

Episode 69: When Persistence Makes Perfect (with Keith Wilson) - https://bit.ly/3t5FTBS

Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3vpyAqg

Episode 209: Don't Be Famous. Be MicroFamous. (with Matt Johnson) - https://bit.ly/3eIHDff

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

243 - How to Master Relationship Marketing (with Glennda Baker) May 03, 2021

Show notes

Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships?

This week's guest, Glennda Baker, has answers to all your questions. With 30+ years of experience using relationship marketing, Glennda has proven its value to her long-term success. In her interview, she shares the philosophy, systems, processes, and attitude that have earned her lifelong clients.

Listen and share Glennda's enthusiasm for real estate and passion for relationships. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com

Connect | Resources

Glennda Baker & Associates, Inc. - https://bit.ly/3eFkFpw

The Glennda Show - https://bit.ly/2QKcGiO

Find Glennda on social media. Search "GlenndaBaker."

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

242 - 8 Ways to Get FREE Leads Apr 29, 2021

Show notes

Whether you're new to your business or looking to grow on a budget, you DON'T have to pay for leads. There are two types of capital you can inject into your business—check equity and sweat equity—and in this episode we talk about the latter. We've published a 3-part blog series on How to Get Leads for Free, and we're going to go over the 8 we recommend from Part 1 of that blog. To read the entire series, go to remindermedia.com/freeleads.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com

Connect | Resources

Blog: remindermedia.com/freeleads

Free resources: remindermedia.com/printables

Free scripts: remindermedia.com/scripts

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

241 - Turning webinars into MASSIVE concrete business, with Brad Swineheart Apr 26, 2021

Show notes

If you want to know how to host an awesome webinar, then this week's guest, Brad Swineheart, is your go-to guy.

As the VP of Business Development at White Glove, an end-to-end seminar service for financial professionals, Brad has helped 10,000 financial advisors educate 500,000 clients. And since the pandemic, it has all been done using webinars.

When you listen, you'll hear how to go from presenting mediocre webinars to presenting webinars that will keep your audience engaged and create captive prospects you can convert to leads.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com

Connect | Resources

Podcast: Be Advised—Leading with Value on Apple Podcasts

Podcast: The Captivating Advisor on White Glove offers video resources and more to create captive prospects.

Website: https://whiteglove.com/

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

240 - 4 Social Media Platforms You're Not Using (But Should Be) Apr 22, 2021

Show notes

With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second look.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com

Connect | Resources

Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You, with Jimmy Coleman - https://bit.ly/3n0n4Ph

Social Media Bundle (FREE collection of motivational quotes to share on your social media!) - https://bit.ly/3e6MQxo

Social Media Analytics Tracker (FREE tracker will help you keep tabs on your social media efforts and get you organized) - https://bit.ly/2Qyj1NP

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

239 - How to ask for REFERRALS the right way, with Barb Betts Apr 19, 2021

Show notes

You've heard about it. You believe it can work for you. But how exactly do you DO relationship marketing? This week's guest is Barb Betts, and she knows that like anything else in a successful business, you need to put a system in place if relationship marketing is going to work. Listen to Barb as she explains how she builds trust, why she never asks for referrals, the importance of categorizing the people in your "list of relationships," and the value in training your sphere on how to give referrals.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com

Connect | Resources

Instagram: @barbbetts

The Betts Realty Group: https://thebettsrealtygroup.com/

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

https://twitter.com/staypaidpodcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Follow Luke Acree:

https://www.instagram.com/lukeacree

https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/