Stay Paid Podcast

Latest Episodes:

344 - New Real Estate Agents: Should You Join a Team or Go Solo? Apr 21, 2022

Show notes

It's the question that every agent eventually asks themselves . . . should I join a team? While we do have a bias (especially when it comes to newer agents), in this episode we lay out the pros and cons of working with a team that we've heard from agents for nearly 20 years. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Take our Listener Survey - https://remindermedia.com/podcast-survey/

0:00 Introduction

0:52 Pro: You have access to more experienced mentors

2:16 Pro: You get leads and an in-place system

4:45 Pro: You get team accountability, motivation, and standards

6:24 Pro: You might have a better work/life balance

7:17 Pro: You can focus on what you prefer to do

8:22 Con: You're beholden to the team's success and brand

9:34 Con: You will split your commission

11:16 Con: Your goals may not align with the team's goals

13:52 Action Item

343 - How One Agent Recovered After Losing Half His Team Apr 18, 2022

Show notes

If you've been listening to Stay Paid for a while, then you've heard me mention my brother Stephen. He's a broker-agent and, at the end of 2021, four of his best agents walked out on him. Kudos to his courage, because Stephen shares why things went wrong and how easy it would be for other broker-agents to make the same mistake; how he got himself out of a full-blown pity fest; the marketing strategies he used to complete 320 transactions in spite of what happened; and the easy script he uses to get cold calls to give him the information he needs.

- Luke

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Email: stephen@acreebrothersrealty.com

Instagram: @acreebrothers

Phone: 434-607-2976

Free webinar + resources: The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3M6FCc8

0:00 Introduction

2:41 Stephen's business bio

3:05 What happened that you lost 4 agents?

5:12 How did you get over that? [Golden Nugget]

7:28 Where in the business did you focus to recover?

9:51 What is the vision now?

10:41 What is your marketing strategy now?

12:35 How are you growing awareness among the people in your farm?

13:45 The Halo Effect: Benefit of reaching out to farm

15:25 What have you seen from running Facebook ads?

17:39 What is your script for following up on Facebook ads?

23:33 How do you find out a lead's motivation level?

25:23 Dissecting the value proposition in the script

26:18 Tip for following up: Don't show all your cards [Golden Nugget]

28:18 How do you overcome the reluctance of calling internet leads?

32:07 Advice Stephen would give to an agent looking for success

35:59 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

342 - 3 Steps to Break the Habits That Are Holding You Back Apr 14, 2022

Show notes

Bad habits come in all shapes and sizes, but one thing is consistent about them—we are constantly wishing that we could change them. Even when we know that what we habitually do is frustrating our chances of succeeding, we often fall back into the same old routines that lead us nowhere. In this episode, the Stay Paid pals talk about where habits come from, the pattern that all habits follow, and how you can replace bad habits with better ones.

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

FREE Pop-By Tracking Sheet to help you maximize the efficiency of your springtime door knocking. - https://bit.ly/3xagxsf

0:00 Introduction

0:41 The difference between habits and discipline

2:36 Where habits come from

2:59 The pattern of forming habits

5:57 How to disrupt a bad pattern

6:25 Discovering the trigger; boredom, dopamine, and environment

8:13 An explanation of dopamine detoxing

9:11 How to reduce your dependency on dopamine

11:47 Summary

12:40 Action Item

341 - The Top 5 Worst Mistakes Agents Make Apr 11, 2022

Show notes

So many agents fail in their first few years in business because they make some of the common mistakes that derail real estate entrepreneurs time and time again. In this episode, we expose the 5 worst mistakes every agent must avoid (and why it can sometimes be so hard).

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

How to Build an Effective Contact Database in Under 5 Minutes - https://bit.ly/37npymW

Free e-book: Guide to Cold Calling - https://bit.ly/3r4pOOH

0:00 Introduction

1:35 Agents don't take the time to build and manage a contact database

3:44 Ideas for getting contact information for your database

4:17 Agents fall prey to "shiny object syndrome"

5:21 The cure for shiny object syndrome

7:49 Agents occupy themselves with operational rather than sales activity

9:56 Agents don't hold themselves accountable

12:07 Agents don't find a mentor and surround themselves with the right people

12:49 Agents don't set a goal and a plan to achieve it

16:33 Action Item

340 - 8 Stats That Destroy What You Thought You Knew about Cold Calls Apr 07, 2022

Show notes

You already know that successful cold calling is part art and part science. What to say, how you say it, and what not to say are the art. How many times to call and when, when to speak and when to listen, and the statistical difference in close rates when you say "I" versus "we" all play into the science. In this episode, we review 8 cold-calling statistics that will forever change what you think about cold calling. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

FREE e-book: Guide to Cold Calling - https://bit.ly/3uM3aMa

0:00 Introduction

0:37 Cold call analysis and data

1:36 Stat #1: It takes time to develop trust

3:35 Stat #2: Never ask, "Did I catch you at a bad time?"

4:42 Stat #3: You'll do better if you ask . . .

6:35 Stat #4: State the reason for your call

7:59 Stat #5: Talk more

9:15 Stat #6: Lengthen your pitch

11:49 Stat #7: Refer to "we" instead of saying "I"

12:10 Call on these days and at these times

14:31 Action Item

339 - A Brilliant Tactic to Drive More Referrals (with John Turner) Apr 04, 2022

Show notes

Every sales professional wants to know more and better ways to get client referrals. This week, we speak with John Turner, who works with broker-dealers, RIAs, insurance carriers, banks, and Wall Street firms, educating financial advisors about the benefits of annuities. John explains how he has grown his business with client referrals by using specific language and strategically timed calls.

You can find more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Website: selaxbrokerage.com

0:00 Introduction

1:39 Selling bibles door to door

5:30 Deciding to enter into finance

6:31 Educating with stories [Golden Nugget]

11:07 Always have a reason to call

17:40 Staying top of mind after the transaction

19:56 Use of client appreciation events

21:01 The critical importance of personal interaction

22:42 Advice John would give to the younger John

25:22 Action Item

338 - 7 Social Media Mistakes and How to Avoid Them Mar 31, 2022

Show notes

We've covered a lot of social media topics on Stay Paid, but we've never made a comprehensive list of the mistakes that so many business owners and sales professionals make on social media. Today, we're correcting that error. Listen to this Silver Dollar episode as we review the 7 mistakes that every business needs to avoid on social media.

And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

FREE download: Social Media Goal Planners - https://bit.ly/3L7mCd0

0:00 Introduction

1:26 Trying to talk or connect with everyone

2:47 Failing to interact with your audience

3:43 Deleting negative comments

4:58 Forgetting social media is about being social

6:11 Copying and pasting across platforms

7:57 Being inconsistent

11:10 Not spending money to reach your audience

12:09 Avoiding video

14:50 Action Item

337 - How to Build Trust with Clients (with René Rodriguez) Mar 28, 2022

Show notes

What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week's episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.

And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

René's website: meetrene.com

René's podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ

Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs

0:00 Introduction

2:03 René's business bio

4:00 You'll always have a job if you can provide value

5:04 Sales is about influencing behavior

6:41 People resist change to avoid risk

8:23 The difference between pain points and fear manipulation

10:08 Building trust and creating psychological safety

13:13 Communicating authenticity with social media

14:33 Luke's story exercise - values

17:26 What we know about values

18:15 Luke's story exercise - influences

19:03 Crafting Luke's story

21:22 The takeaway – clarity and purpose

22:33 Josh's story exercise

30:34 The Amplify Course

33:02 About congruency

34:46 René's routines for success

35:52 Advice René would give to the younger René

40:57 Action Item

336 - 7 Tips for How to Improve Your Email Delivery Rate Mar 24, 2022

Show notes

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people's inboxes! So, with spring just around the corner, we're going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse!

And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K

How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz

0:00 Introduction

1:04 The ROI of email

1:51 How does email deliverability work?

3:05 About your IP reputation

4:40 Don't buy email lists

6:34 Only send to people who have opted in

8:45 Delete customer service email addresses

9:38 Remove single-use email addresses

10:04 Remove bogus email addresses

10:46 Always request personal email addresses

11:29 Ask to be white listed

14:07 Action Item

335 - In This Corner... Transactions vs. Relationships 🥊🤕 Mar 21, 2022

Show notes

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you've got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.

And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth

FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB

0:00 Introduction

3:23 Monica's business bio

5:37 Jennifer's business bio

6:35 Why did you start Real Estate Fight Club?

8:19 How do you apply an attraction system without clients?

10:36 What is your cold-calling strategy?

11:50 How much of your business comes from referrals?

12:48 How do you measure the effectiveness of relationship marketing?

16:06 There are only 2 ways to get business