Startup Life Show with Ande Lyons

Latest Episodes:

How Two Nurses/Military Vets Created a Cutting-Edge Catheter Undergarment Medical Device Feb 03, 2020

Show notes

Our guest, Edwin Alvarez, has 14 years’ experience working within the finance industry in roles ranging from internal operations, external client facing sales, and procurement.
Three years ago Edwin became co-founder and CFO of CathWear, a cutting edge medical device accessory and garment producer, providing a comfortable experience for folks who need catheters. He’s been instrumental in working with CathWear’s original inventors to guide CathWear from patented idea, to developing its business model, to successfully securing equity and debt funding for the company.
None of the co-founders has any prior experience in medical device or apparel product development, and they all work full time and have families! Edwin shares insights and advice they have learned through launching and building their medical device and apparel company, including:
* managing a 9-5 job, family and a startup
* sourcing manufacturing
* smart money strategies
* how to leverage supplier diversity programs
Being able to serve society for a greater good is something the original inventors and co-founders, Brian Mohika and Hector Arce forged while serving within the US Armed Forces. They each continue to carry this sense of duty with them as they embark on helping as many patients as possible with CathWear.
To learn more about CathWear: https://cathwear.com/
Amazon: https://amzn.to/37VP0vo
Follow CathWear online:
Twitter - https://twitter.com/CathWear
Instagram - https://www.instagram.com/cathwearofficial/
Connect with Edwin: https://www.linkedin.com/in/edwinalvarez/
Purchase The Road Less Stupid: https://amzn.to/38WoXV0
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥

Organic Cosmetics Startup: Purpose + Profit Jan 17, 2020

Show notes

"I care so much about what I'm putting in my body and all these other factors of wellness, but I never considered what's in the beauty products I'm using every day."
Our guest, Krysta Lewis, is the CEO and founder of Aisling Organics, a revolutionary high-performance organic makeup brand.
With a focus on both purpose and profit, Krysta was originally inspired to launch Aisling Organics when realizing the unregulated chemicals in our cosmetics were causing chronic illness and there were no effective alternatives on the market. In short order, she led a team of dedicated, industry experts to develop and successfully launch Aisling Organics.
Within two years of launch, Krysta has grown a successful e-commerce start-up and landed extensive distribution to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs of 2018 and Young Entrepreneurs of the year.
I first met Krysta when she was in the Babson Women in Innovation Lab here in Boston, and have been in awe and wonder while witnessing her trajectory from concept to international distribution. And yes… I am a happy customer, too!
Krysta goes deep into how she launched, branded and built her startup, sharing terrific advice for founders, including:
* supply chain strategy for launch and for scaling
* why she pivoted from retail stores to an e-commerce/DTC strategy
* consumer marketing insights and advice
* how she leveraged pitch events to fund her startup and receive valuable feedback
* understanding an opinion vs. advice
* onboarding talent
Krysta also shared these wonderful words of wisdom for founders:
-> If you don't ask, the answer is always no
-> You have to spend money to make money
-> If it's not going to matter in five years, then don't spend more than five minutes being upset about it.
Krysta would love for you to try Aisling Organics and has a special offer for Startup Life Show Listeners: please use the discount code STARTUPLIFE to receive 20% off your first purchase here:
https://aislingorganics.com/collections/frontpage
Woo Hoo and thank you Krysta!!
To learn more about Aisling Organics, please visit: https://aislingorganics.com/
And be sure to follow Aisling Organics via:
Instagram: www.instagram.com/aislingorganics
Facebook: www.facebook.com/aislingorganics
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn

Using Artificial Intelligence to Revolutionize Health Care Jan 10, 2020

Show notes

"Then it just hit me - did this really happen? Am I able to teach a machine to diagnose individuals? If that's a possibility, what else can I do in this space? And I thought, I'm going to use this technology to enable every individual to receive world-class healthcare no matter where you are in the world. That really became the central point of my mission with Vastmindz."
After graduating with a mathematics degree, our guest, Nik Sehgal, joined Wall Street, spending most of his time working within algorithmic trading teams where he developed his passion for algorithmic science and artificial intelligence.
He worked at Nomura and then joined Cowen & Company, a US based investment bank, where he was eventually made one of the youngest directors at the tender age of 25 and given the responsibility of managing an entire regional division.
Despite his progression on Wall Street, Nik always had a passion for applying AI for social good and therefore decided to leave Wall Street to start his own company, Vastmindz, with a mission of improving health and wellness of the mass population using artificial intelligence.
The company’s focus is on improving the diagnostic process, assisting clinicians/physicians and doctors with the early detection of life-threatening conditions. Nik believes the adoption of AI will uplift patient care, but he also has visions for using AI to make space travel safer through the continuous remote-health monitoring of astronauts and space passengers.
Throughout our conversation, you can FEEL Nik's passion for his remarkable work in the world! He shares advice and insights on:
* telemedicine
* non-dilutive funding
* vertical and horizontal partnerships
* managing the long runway startup journey
* pivoting and reiterating
* listening to customers = your north star
Please visit https://www.vastmindz.com to learn more about Vastmindz, and be sure to connect with Nik here:
Linkedin Vastmindz: https://www.linkedin.com/company/vastmindz/
LinkedIn Nik: https://www.linkedin.com/in/nikhil-sehgal-32513142/
Twitter: https://twitter.com/vastmindz
Instagram: https://www.instagram.com/vastmindz/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VCs and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coach

From Launch to Exit: The Full Cycle of a Startup Dec 16, 2019

Show notes

Our guest David Lowe had a sensational successful outcome with his first startup Uberpong, a company providing custom made ping pong paddles, where he partnered with major clients like the LA Dodgers, Nike and Red Bull before successfully leading the company to an exit.
Now David is working on his second startup: Qwerky, a micro co-living brand that attracts like minded people to live together in co-living communities.
In his recently-launched book 'Blow It Up: 21 Ways Your Startup Can Shake Up An Industry and Change The World' David looks at the entire life cycle of a startup from pre-launch to sale.
"If you are too proud to pick up the phone or email people, contact people for advice and actually get out there and go to networking events and ask for help, you're never going to succeed."
During our delicious conversation, David shares:
•His successful kickstarter campaign
•How to ask for help
•The best time to exit/sell your business
•Why co-living is the next shared economy movement
•How he overcame his fear of raising capital
•His candid book about the startup life cycle: Blow it Up
•His hard-earned mindset hacks for founders
To learn more about Qwerky please visit: https://www.qwerky.co/
You can purchase Blow It Up on Amazon here: http://amzn.to/2VEvI8i
Brush up on your Startup Lingo via David's Medium post here: https://medium.com/d-lowe-playbook/startup-lingo-a-glossary-of-business-terms-you-need-to-succeed-48473be7d4bf
Please connect with David via:
LinkedIn: https://www.linkedin.com/in/djlowe/
Instagram: https://www.instagram.com/qwerkycoliving/
Twitter: https://twitter.com/davidjlowe
Facebook: https://www.facebook.com/dloweplaybook
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons - use Discount Code STARTUPLIFE to receive 25% off!!
Listeners - thank you so much for tuning in - I a

How to Recruit the Best Talent for Your Startup Dec 06, 2019

Show notes

Our guest, Walt Brown, believes that, like a waterwheel, a good organizational operating system captures the source of an organization’s energy and direction, and then focuses that energy to power the organization.
Walt is very familiar with launching businesses – in fact, he is seven for seven – woo hoo!
During the last decade, Walt has helped transform the culture of more than 150 organizations across the country as an Implementer of the Entrepreneurial Operating System®. This process helps you, the business owner get everyone in the organization 100% on the same page with where you’re going, and how you plan to get there.
Walt shares:
* his entrepreneurship origin story - he comes from generations of entrepreneurs!
* how to navigate a business's first 3 years using the Entrepreneurial Operating System
* how to create the best culture for your business
* best practices for hiring the right talent for your business - especially when you can't pay market rate salaries
* a deep understanding of how to manage fear
* terrific business model advice for service providers
* his two books: The Patient Organization and Death of the Org Chart, Rise of the Organizational Graph
Please visit https://7q7p.com/ to learn more about Walt's remarkable work in the world, and be sure to connect with him on LinkedIn https://www.linkedin.com/in/walt-brown-1b61894/, check out his book https://thepatientorganization.com.
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥

Solutions for the Lonely Entrepreneur Dec 01, 2019

Show notes

"The difference between success and failure is your perspective."
Even with great ideas and passion, it's difficult to navigate the murky waters of entrepreneurship. Our guest, Michael Dermer, is an entrepreneur, lawyer, speaker, coach, author, and founder of The Lonely Entrepreneur – a one stop shop that understands the entrepreneur’s struggle and provides solutions to the business and personal issues we all face as entrepreneurs.
Michael founded his first company, Incent One, in 1998. It was a pioneer in the health rewards industry, and Michael survived the harrowing experience of watching the company he built from the ground up almost get destroyed overnight by the financial crisis of 2008.
Fortunately, there’s a happy ending to this startup story - Michael sold IncentOne in 2013. Whew and Woo Hoo!
Today, Michael’s mission is to help unlock the potential of entrepreneurs worldwide by turning their passion into success through The Lonely Entrepreneur Learning Community.
Click the play button to hear Michael's best advice to help you find success along your startup journey.
Please visit https://lonelyentrepreneur.com/ to learn more, and be sure to follow Michael and TLE via:
LinkedIn: https://www.linkedin.com/in/michaeldermer/
Twitter: https://twitter.com/thelonelye
Instagram: https://www.instagram.com/the_lonely_entrepreneur/
Facebook: https://www.facebook.com/TheLonelyEntrepreneur1/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥

What Startup Founders Need to Know About SEO Nov 24, 2019

Show notes

As a startup, you need your target customers to find your business online. One of the top tactics you can use is search engine optimization (SEO), but it’s highly unlikely your customers are going to be searching for your brand name.
That’s why having a strong SEO strategy in place the day you launch is so important for early-stage startups. While it’s a long tail game (at least 12 months!), it will more effectively and cost-efficiently promote your products or services to your target audience.
Growing up in a lower-middle class family as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, our guest Damon Burton founded an internationally successful search engine optimization agency in 2007 called SEO National. I’m thinking seven is Damon’s lucky number!
A husband and father of 3 kids, Damon has been featured on Forbes, Entrepreneur, BuzzFeed, USA Weekly, he’s spoken at conferences, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.
Damon generously shares his top SEO tactics for Startups! I’m so excited for you to learn from this extraordinary entrepreneur – and let me know which tactics you’re going to implement, okay?
Here are the links to Damon's recommendations, FREE SEO REPORT, Lost and Founder book, and Answer the Public:
Free SEO Report: https://www.seonational.com/report/
Free SEO Cheatsheet: https://www.seonational.com/free/
Lost and Founder: A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/dp/B074DGYVD5/
https://answerthepublic.com/
Please connect with Damon on:
Instagram: https://www.instagram.com/entrepreneurdamon/
LinkedIn: https://www.linkedin.com/in/damonburton/
Facebook Group: https://www.facebook.com/groups/outrank/
Website https://www.seonational.com/
Twitter: https://twitter.com/seonational
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me

The Unexpected Entrepreneur Nov 17, 2019

Show notes

It was not Bobbie Carlton's plan to launch a business. But it was the Great Recession. There were no jobs, and she was the primary revenue generator for her family. It was an "unexpected" decision to launch her PR and Marketing firm in 2008, followed by Innovation Nights in 2009, and she's never looked back!
Bobbie is a Greater Boston startup community favorite! She is the founder of Carlton PR & Marketing, a boutique integrated marketing agency focused on efficiently delivering marketing results for startups and small companies.
She’s also the co-founder of Innovation Women, an online speaker bureau for entrepreneurial, innovative and technical women. With more than 4500 members on the platform, Innovation Women makes dozens of connections every month, and it helps event organizers avoid the embarrassing all male, all pale, all stale panels.
Bobbie is also the founder and host of the BEST monthly startup event in Greater Boston called Innovation Nights. It’s a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. With more than 127 events to her credit, Bobbie and her team have helped launch more than 1000 products in 10 years – and these companies have received more than $2 billion in combined funding.
You will love hearing Bobbie's unexpected entrepreneur startup stories, and your business will benefit from her wise guidance and insights.
To learn more about Bobbie's three businesses, please visit:
Carlton PR and Marketing: https://www.carltonprmarketing.com/
Innovation Nights: https://mass.innovationnights.com/
Innovation Women: https://innovationwomen.com/
Please connect with Bobbie on:
LinkedIn: https://www.linkedin.com/in/bobbiecarlton/
Twitter: https://twitter.com/BobbieC
Instagram: https://www.instagram.com/womeninno/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and

Proximity Marketing, Mass Personalization and the Art of Bringing People Together Nov 12, 2019

Show notes

Would you like to leverage proximity marketing and mass personalization strategies for your startup product/service? And learn how to build a startup team where everyone embraces and respects each other’s styles and talent, while bringing a mission and vision to life?
Our guest, Dean Hantzis, founder of Tapple, shares his best marketing practices and how he uses Ubuntu to create synergy and cohesion with his startup teams.
Dean has over 18 years of web, mobile and cloud development experience. Having held leadership positions including CTO at three start-ups reaching public exits, Dean is primed for a fourth startup success with his latest endeavor: Tapple - the first real-world conversion platform built to drive higher engagement through instant access to mobile experiences.
You’ll feel like a member of the Tapple Team as Dean takes you on delicious journey from his initial ah-ha moment for Tapple, and into the conception, implementation, and monetization of this dynamic startup. His insights include:
•Proximity Marketing
•Mass Personalization
•Introvert to Extrovert
•The Art of Bringing People Together
•How to stay honest and transparent when asked tough questions you can’t fully respond to
Please visit Tapple here: https://about.tapple.io/ and stay connected with Dean and the Tapple Team via:
LinkedIn: https://www.linkedin.com/in/deanhantzis/
Instagram: https://www.instagram.com/tapple_io/
Facebook: https://www.facebook.com/tappleinc/
Twitter: https://twitter.com/tapple_io
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥

Building an Online Community Around the Love of Food Nov 10, 2019

Show notes

How do you transition an online dating site for foodies into a consumable products brand? Our guest, Luvafoodie.com founder Michelle Mazzara, shares her spicy startup story!
In 2014, Michelle decided to follow her dream and launched Luvafoodie.com, a brand for single foodie folks to meet.
While Michelle had strong marketing and branding skills from her 20+ year career in product marketing, she was definitely challenged to figure out how to build a website and create an online community.
As many founders experience, once Michelle launched luvafoodie, she saw opportunities to include consumable brands and began adding products to her marketing strategy.
She quickly realized sharing products and brands was more in alignment with her core skills, and so she shifted the website from a dating website to a social website for all people who want to share in their love and passion for food and beverage.
In 2016 Michelle was diagnosed with heart disease and due to complications from surgery, she suffered a heart attack. This changed her life and her perspective of what she really wanted to do with the brand and her vision for the company.
Michelle shares her journey of transparent transitioning with her brand, while building a vibrant, online community, including:
•Building a brand by emotionally connecting with customers
•Creating a jingle for Luvafoodie
•Leveraging social media to build an online presence and business to 25,000 visitors/day
•Shipping directly to customers and stores
•Thriving with heart disease
•Mindset hacks for managing isolation and uncertainty
Please visit the Luvafoodie website to learn more: https://luvafoodie.com/ and join the foodie fun on social media via:
Twitter: https://twitter.com/luvafoodie
Facebook: https://www.facebook.com/CEO-Owner-Luvafoodie-1605274989725227/
Instagram: https://www.instagram.com/luvafoodie/
LinkedIn: https://www.linkedin.com/in/michelle-mazzara-83853b7/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
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