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    Business

    Startup Life Show with Ande Lyons

    Are you curious about how a business is born – why someone was compelled to leave a paycheck and benefits behind to head off into the wild blue yonder, without a safety net, navigating high levels of uncertainty, and risking financial ruin?

    Entrepreneurship is an adventure, and you will love hearing these phenomenal founders share their nail-biting moments and their uplifting wins – often occurring within hours of each other in any given day!

    As a 4x Founder I easily resonate with each guest’s uniqe startup story and am able to bring to light the vulnerable moments from their founder journey.

    On the Startup Life Show you’ll find inspiration for navigating your best life through the fascinating stories of Diverse Founders who fought through obstacles and bias to change the world with their beautiful social impact businesses.

    Tap the link to your favorite podcast platform and get ready to hear an awe*mazing adventure that will leave you feeling exhilarated and empowered.

    Waving from Boston – cheers!

    Ande Lyons
    Producer + Host of the Startup Life Show

    Advertise
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    Latest Episodes:
    A Startup Founder's Guide to Product Pricing Apr 13, 2020
    Show notes

    Ok Founders, time to put on your smarty pants hats and sharpen your pencils because our guest, Troy Wendt, is going to raise your founder game exponentially!
    Troy has been a growth consultant since 2010, and is passionate about predictive modeling that drives revenue growth. His work includes business modeling, metrics, pricing strategy, process development, dataset design, and cross-functional revenue growth optimization.
    Prior to founding Bell Rock Consulting, Troy led product management, sales operations and growth at Aruba Networks from $6M to $100M+ in revenue and IPO. In 2016, Aruba was acquired by HP for $2.7B.
    He previously managed Cisco’s largest product line during hypergrowth as product family revenues grew from $500M to $3B annually in 3 years. Troy has also worked in corporate marketing at Intel, and designed information systems at Accenture.
    You'll want to take notes because Troy drives us deep into pricing concepts using "back of the napkin, bottoms up" tactics to identify an Average Selling Price for your product(s), beginning with these powerful questions:
    * What is your market and who are your customers?
    * What is the value of your product?
    * What are the components of your value
    * Getting the numbers to quantify the value
    * Customer segmentation
    * Axis for pricing
    Then Troy dives into:
    * Pricing levels
    * Pricing architecture
    * Pricing elements
    Feeling smarter? I know I am! And I love how Troy spotlights "founder intuition."
    Please click this link to learn more about Troy and his work at Bell Rock Consulting:
    https://www.bellrockconsulting.com/
    Follow and engage with Troy via:
    Twitter: https://twitter.com/troywendt
    LinkedIn: https://www.linkedin.com/in/troywendt/
    Subscribe to Troy's blog here:
    https://www.bellrockconsulting.com/blog
    Here's a link for the book Troy mentioned - The Pathfinder: https://amzn.to/3b8dd30
    Watch my "How to Calculate the LTV/CAC Ratio" here:
    http://bit.ly/LTVCACRatio
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more:


    How to Build Your Resilience Muscle Apr 06, 2020
    Show notes

    A problem shared is a problem halved.
    Our Guest, David Greer, is an entrepreneurial coach, professional speaker and author of Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth.
    One of David’s core skill sets is helping folks build resiliency, especially during extremely difficult situations like the one we’re in now with COVID19. He's also a sailor and understands how to weather challenging storms!
    He was the first employee of Robelle Solutions Technology where he became a co-owner and President. After successfully exiting Robelle, David has been an angel investor, director, and senior executive, always working 1-on-1 with entrepreneurs to define strategy, increase the value of the company in their markets, and defining formalized processes to drive outcomes.
    Today, David works directly with entrepreneurs to coach them to their next level of success or with entrepreneurs and their senior management teams to create high growth strategic results.
    David shares excellent advice to help you be resilient, manage your business, how to avoid overload, how to find hope and the following
    •Face the brutal facts
    •This IS the new Normal
    •Cash is King
    •Stop the bleeding
    •Choose 30-, 60- or 90-days out from now
    •Decide on the top 4-5 (no more!) goals that absolutely have to get done in the 30/60/90 day window, and who among your employees is rising to this challenge
    •You are not alone
    •It’s okay to ask for help
    To learn more about David's work, click here: https://coachdjgreer.com/tiger-teams/.
    Please follow and connect with David via:
    LinkedIn: https://www.linkedin.com/in/davidgreer/
    Facebook: https://www.facebook.com/coachdjgreer/
    Instagram: https://instagram.com/coachdjgreer/
    Twitter: https://twitter.com/djgreer
    YouTube: https://www.youtube.com/user/coachdjgreer
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the m


    Best Tips for Launching a Successful Bootstrapped eCommerce Business Mar 30, 2020
    Show notes

    In 2018, our guest, Tara Williams tried to find a weighted blanket her six-month-old son could safely wear to help soothe him and extend his one hour sleep windows.
    Shocked there was nothing available for this age group, she decided to create her own blanket, and the idea for Dreamland Baby was born. In 2019, Tara launched a successful Kickstarter, and a few months later launched an e-commerce store.
    Prior to Dreamland Baby, Tara spent 10+ years in the medical device industry in business development, and held marketing and sales positions at several startups.
    Tara graduated from Bentley University with a bachelor's degree in finance in 2009 and she now resides with her husband and FOUR children in Danville, California.
    Tara takes us step-by-step through her bootstrapped journey to launch her eCommerce business, sharing outstanding tips and advice for anyone considering this business model.
    To learn more about Dreamland Baby, please click here: https://dreamlandbabyco.com/
    Follow Dreamland Baby via:
    Instagram: https://www.instagram.com/dreamlandbabyco/
    Facebook: https://www.facebook.com/dreamlandbabyco/
    Here's the link to my LTV/CAC ratio video: http://bit.ly/LTVCACRatio
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/
    Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
    Ande ♥


    How to Grow Your Startup with No Budget Mar 23, 2020
    Show notes

    "You have to be able to weather the startup storms, and nothing's going to do that for you unless you have the passion for the solution that you're providing... and a passion for what you're working on."
    Our guest, Andrew Lee Miller, also known as Andrew Startups, has spent over 15-years growing early-stage startups including 5 years in Dubai and 5 years in San Francisco.
    Since his third exit as Head of Marketing, he’s launched and grown tech projects in over 15 countries, driving traction for over $22,000,000 in funding rounds as a consultant via his company, GrowthExpertz. WOWZA!
    Andrew has also lectured in over a dozen countries about low-budget growth hacking strategies, he’s worked with both 500 startups and YCombinator projects, and he’s written for StartupGrind, StartupNation and INC magazine.
    You are going to learn so much from this extraordinary startup marketing man - and he is offering Startup Life Show listeners these awe*mazing discounts on his growth hacking services:
    1) Here is the link for 10% off on Andrew's course: https://andrewstartups.mykajabi.com/offers/LEyiwCGp/checkout?coupon_code=STARTUPLIFE
    2) Here is the link for 10% off on Andrew's monthly coaching services: https://andrewstartups.mykajabi.com/offers/9LLinA29/checkout?coupon_code=STARTUPLIFE
    Woo Hoo and thank you Andrew!!
    Please visit https://andrewstartups.com/ and please connect with Andrew on:
    LinkedIn: https://www.linkedin.com/in/andrewstartups/
    Twitter: https://twitter.com/andrewstartups
    Instagram: https://www.instagram.com/andrewstartups/
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/
    Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused, stay healthy – and please remember – you’ve got this – Cheers!
    Ande ♥


    What to Avoid When Pitching to Angel Investors Mar 16, 2020
    Show notes

    Our guest, Ben Jen, is a serial entrepreneur and investor who is actively involved in the Boston & New York City communities, and has been involved in numerous startups in the capacity of a co-founder, founder, executive, strategist, investor, and mentor.
    He is also a mentor and adviser for youth entrepreneurship startups and individuals, and he serves on the Board of Directors of several Boston-area nonprofit organizations.
    Ben shares terrific advice on what you DON'T want to do when pitching to Angel Investors, along with some tips to help you have a more successful experience when raising capital.
    Please visit https://www.benjenholdings.com to learn more about Ben Jen Holdings, and please connect with Ben via:
    Instagram: https://instagram.com/benjenholdings
    LinkedIn: https://linkedin.com/in/benjenonline
    Twitter: https://twitter.com/bjen07921
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/
    Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
    Ande ♥


    EduPreneur Creates a Global Classroom Without Walls Mar 08, 2020
    Show notes

    "We teach you what school is NOT teaching you to become future ready."
    Founders - get ready for a delicious ride with our guest, live streaming host and EduPreneur Dr. Ai Addyson-Zhang!
    Dr. Ai is the founder of Classroom Without Walls, an independent and progressive school to help young adults become future ready.
    As an Adobe Education Leader, Dr. Ai is passionate about incorporating social media and creative technologies to enhance student learning and to acquire skills that help them become ready to soar in life.
    Dr. Ai hosts two weekly live streaming shows, where she interviews thought leaders in social media and education such as Seth Godin, Mark Schaefer, and Neil Patel. She's also a HubSpot Academy instructor, and frequently speaks at academic and industry conferences around the world.
    She received her Masters and Ph.D. in Communication from Syracuse University and the University of Maryland, and you will love hearing her "side-hustle to full time business owner" startup story!
    "It is a miracle that curiosity survives formal education." ~ Albert Einstein
    To learn more about Classroom Without Walls, click this link:
    https://www.classroomwithoutwalls.ai/
    Please connect with Dr. Ai and Classroom Without Walls via these social platforms:
    Linkedin: https://www.linkedin.com/in/aiaddysonzhang/
    Twitter: https://twitter.com/aiaddysonzhang
    Facebook: https://www.facebook.com/AiAddysonZhang/
    Instagram https://www.instagram.com/aiaddysonzhang/?hl=en
    YouTube https://www.youtube.com/channel/UCnAXrI72oxnaQBDDSMbFswQ?view_as=subscriber
    Watch Dr. Ai share: Why I believe in a Classroom Without Walls via this link:
    https://www.youtube.com/watch?v=CcBnvkw94RA&t=5s
    Learn more about Dr. Ai's 4-week Life Accelerator Program here:
    https://lifeaccelerator.classroomwithoutwalls.ai/reverse-squeeze-page36707589
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Sta


    How We Built the World's Largest Wine Marketplace Feb 29, 2020
    Show notes

    "Make sure you solve a real problem and you have a real solution."
    Heini Zachariessen is the founder and CEO of Vivino , the world's largest online wine marketplace, powered by a community of millions of wine drinkers who use the Vivino app to scan and rate more than 2 million wines every single day.
    During his tenure, Vivino has grown into a community of 42 million users, raised $66 million in funding and rolled out a worldwide wine marketplace.
    Let’s take a moment to check out these stats: The Vivino app has over 52 million reviews, 151 million ratings, and 42 million users! YOWZA!
    Prior to starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini leads the team from Vivino headquarters in San Francisco, where he resides with his wife and three children.
    I discovered Heini from his popular YouTube series called Raw Startup – where he shares the BEST advice for all founders.
    To learn more about Vivino and download the app, please visit: https://www.vivino.com/
    Please connect with Heini via:
    LinkedIn: http://linkedin.com/in/heini
    Twitter: https://twitter.com/heinizach
    Facebook: http://facebook.com/heinizach
    Please follow and engage with Vivino via:
    Twitter: https://twitter.com/vivino
    Instagram: https://www.instagram.com/vivino/
    LinkedIn: https://www.linkedin.com/company/vivino/
    Watch Heini's YouTube channel Raw Startup here: https://www.youtube.com/channel/UCHiSUe3Bo5cRMhE6BjttNUA
    Download Heini's Raw Canvas here: http://tinyurl.com/therawcanvas
    Watch Heini's video Idea For An App (Step-by-Step Guide To Get Started) here: https://www.youtube.com/watch?v=WmbIJj_HR-4
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/


    How to Raise Your First Round of Capital Feb 22, 2020
    Show notes

    "Raising money is hard. And one of the most important things investors look for is passion. That passion has to come from you as the entrepreneur. Nobody can raise capital for you except for you. You are the best at selling your own equity."
    Our guest, Jason Frishman is the founder and CEO of Netcapital, an equity crowdfunding platform enabling friends, family, and customers to invest in startups without being an accredited investor.
    Jason founded Netcapital to reduce the systemic inefficiencies he saw in the way early stage companies access capital. In his role at Netcapital, Jason has been mentoring, advising, and investing in early stage companies to help them raise their first round of capital.
    Here’s an interesting fact about Jason: he has a background in the life sciences, where he conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the University of Miami, where he graduated summa cum laude with a B.S. in Neuroscience.
    How Jason transitioned from neuroscience to a founder of a popular funding portal is a sensational startup story!
    Jason dives deep into the capital raise process and shares the best advice for newbie and experienced founders.
    A favorite quote from our conversation:
    "The mindset by which you need to raise capital is incredibly important. It's not, Hey, I really could use $25,000 because I'm starting this thing. I need your help. I need your support. It would mean a lot to me. No. That's philanthropy. That's charity. That's not what people are interested in doing when they're taking a meeting with you as an entrepreneur to learn about your startup. Your mindset needs to be, I'm starting this business in this space. Here are the reasons why. This is why this is going to be a tremendous success. I'm giving you the opportunity to come along on this ride with me. I'd love to have you on board. This is what we're doing. This is what the terms are. Would you consider that?”
    Please visit Netcapital to learn more about this extraordinary funding portal:
    https://netcapital.com/
    You can connect with Jason on LinkedIn: https://www.linkedin.com/in/jfrishman and follow Netcapital online via:
    LinkedIn: https://www.linkedin.com/company/netcapital/
    Twitter: https://twitter.com/netcapital
    Instagram: https://www.instagram.com/Netcapital
    Facebook: https://www.facebook.com/Netcapital/
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a c


    How to Legal-Proof Your Startup Feb 15, 2020
    Show notes

    "Anyone launching a business should already have their dream team: their attorney, their accountant, their business insurance provider, and their banker."
    Sankeetha Selvarajah is the Principal Shareholder and Managing Attorney of Selvarajah Law P.C., a Boston law firm focusing on general business law and mergers & acquisitions. She is also the Founder of Bizto.Co, a business educational platform designed to assist small businesses and startup founders with short and long-term strategic planning through subject-specific seminars, and corporate coaching.
    Sankeetha is a favorite friend and mentor of the Boston startup community, and you can find her sharing her brilliance at many of the local startup venues, including the one I co-host every month, Founders Live Boston.
    You'll hear Sankeetha share valuable business advice for new business owners to help them create a sustainable, profitable business, along with explanations of typical legal documentation, including:
    * Entity decision: DBA/LLC/Sub-Chapter S/Inc.
    * Operating Agreements for Co-Founders
    * Convertible Debt instruments vs. Equity instruments
    * Trademarks and Patents
    * Labor Law and HR compliance issues
    * Exit strategies from a legal perspective
    We also chat about the most common mistakes newbie founders make and our favorite book: Profit First!
    To learn more about Selvarajah Law, please visit: http://selvalaw.com/ and to learn more about Bizto.co so you can become a more profitable founder, please visit: https://bizto.co/.
    Please follow Sankeetha on:
    LinkedIn: https://www.linkedin.com/in/sselvarajah/
    Instagram: https://www.instagram.com/biztoco/
    Facebook: https://www.facebook.com/BiztoCo/
    Here's a link to purchase a copy of Mike Michaelowicz' book Profit First: http://amzn.to/1UTgyYz
    DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Star


    Digital Marketing Advice for Small Business Owners Feb 09, 2020
    Show notes

    "We're a family business. We have three kids - a teenager, middle schooler and a kindergartner - we're all involved, and we're all learning."
    Our guest, Dawn Cordeiro, is the Co-Owner of Holyoke Hummus Company, a cafe, an award-winning food truck and a catering company based in Western Massachusetts serving falafel, hummus and other Middle Eastern treats.
    Dawn is also the Founder of DMC Consulting where she helps small businesses run successful crowdfunding campaigns and digital marketing strategies.
    Dawn has been highlighted at local Facebook and Google summits for her successful branding and storytelling, and she feels strongly that everyone should have access to this knowledge!
    Dawn dives deep into digital marketing strategies for newbie founders and small businesses, sharing:
    * Crowdfunding tactics
    * the BEST pricing beta test
    * small business growth strategies
    * digital brand stories
    * testimonial content posts
    Please connect with Dawn on:
    LinkedIn: https://www.linkedin.com/in/dawn-cordeiro-1798015/
    Holyoke Hummus: https://www.holyokehummus.com
    Facebook: www.facebook.com/holyokehummus
    DMC Consulting: https://www.rundmcconsulting.com/
    Facebook: https://www.facebook.com/rundmcconsulting
    Instagram @holyokehummus and @rundmcconsulting
    If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
    Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
    You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
    Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
    Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/
    Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
    Ande ♥


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