Startup Life Show with Ande Lyons

Latest Episodes:

EP 139 Building a Successful Law Firm Without Sacrificing Legal Team's Work-Life Balance Aug 17, 2021

Show notes

Is it possible to run a profitable law firm without sacrificing the legal team’s work-life balance?
Our guest, Hannah Genton, Founding Partner of CGL LLP, says unequivocally: YES.
Hannah knew that pursuing partner at a traditional law firm would be an uphill battle, especially as a Mother.
In 2017 Hannah and her founding partner Noem Cohen launched CGL, LLP - a fully distributed law firm focused on disrupting the legal industry by providing top-quality legal services combined with true work-life balance for attorneys.
The firm has doubled revenue every year and has clearly demonstrated it is possible to achieve lofty business and revenue goals without creating attorney burnout.
Sure, there were plenty of chances to forego their mission for money. But they chose to fiercely protect their attorneys and say no to certain clients.
Hannah shares all the obstacles and challenges they overcame to stay true to their mission while building a profitable practice.
00:00 - Meet Hannah
08:45 - origin startup story
23:00 - what it means to be a fully distributed law firm - not the same as remote!
34:00 - how CGL pairs clients with the best attorney while meeting the work/life balance goals of their legal team
37:00 - lessons learns while figuring out best pricing strategies
40:00 - advice for scaling a law practice
51:00 - how entrepreneurship has served Hannah, personally and professionally
To learn more about CGL LLP, visit https://cgl-llp.com
and connect on social via:
LinkedIn: https://www.linkedin.com/in/hannahgen...
Twitter: https://twitter.com/hannahgenton
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...
Nicky’s Canva Presentation Playlist:

EP 138 - 3x FemTech Founder Disrupts Jewelry Industry Aug 13, 2021

Show notes

What happens when you’re a serial tech entrepreneur trying to design a custom ring for yourself and find the experience to be outdated and daunting?
You solve that problem by disrupting the jewelry industry with a new business – Gemist - the first mobile app that allows users to design rings and try them on before they buy!
Our guest, Madeline Fraser, is a serial entrepreneur and big thinker who loves creating consumer facing technology that solves a big problem.
Over the past five years she has created and grown multiple start-ups. Raising millions in funding for ideas she believes will make our world so much easier.
Today Madeline is the Founder & CEO of Gemist, a custom jewelry brand that gives you the power to design your own jewelry, offering a 100% customizable experience with options for the cut, setting, metal, stone, color, style, band, and size.
Through its unique “Try-On” feature, the brand will send Gemist rings straight to your home at no cost so you can be sure the fit, look, feel, and experience is exactly what you want before buying.
All stones and jewelry are ethically sourced and handcrafted locally in Downtown Los Angeles.
You will la la la la LOVE Madeline's startup stories, especially her pitch to De Beer's Jewelry in London 😍!
Her startup founder 💎s include:
00:00 - meet Madeline!
08:44 - delicious Shark Tank story
17:32 - Madeline's favorite mantra: always fail fast, fix fast and learn fast. Stitch that on a Pillow!
22:40 - female founder journey advice you need to hear
35:00 - meet Gemist - a custom, try-on-at-home jewelry design platform
36:45 - you have to learn from the consumer
38:30 - pivoting to a new name to address a broader base of customers
47:18 - outstanding fundraising advice
49:40 - Madeline's pitch to De Beers - best pitch story!!
59:48 - stacking jewelry is delicious - meet Gemist's Golden Hour collection (10% off here: https://gemist.co/collections)
01:00:00 - Entrepreneurship has taught me I can do anything.
To learn more about Gemist and to purchase custom designed "try at home" jewelry, visit: https://www.gemist.co/
Connect with Gemist via:
Instagram: https://www.instagram.com/gemistco/
Facebook: https://www.facebook.com/gemistco
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

EP 137 Automating Access to R&D Tax Credits to Fuel Startup Growth Aug 05, 2021

Show notes

Did you know each year the US and Canadian governments provide billions in R&D Tax Credits to fund businesses?
The application process is cumbersome, prone to expensive audits, and it can take as long as 16 months to receive the funds.
Our guest, Lloyed Lobo is the Co-Founder of Boast.AI, a fintech platform fueling innovation through automating access to R&D tax credits.
Boast.AI has helped thousands of companies streamline the R&D tax credit application process, so they can get more money faster, for less time and risk.
Armed with $123M in funding, Boast.ai is on a mission to enable innovators to change the world through non-dilutive capital.
Lloyed also runs Traction, Boast.AI's community of +100k innovators that brings leaders from the fastest growing companies like Shopify, Twilio, LinkedIn, GitHub, Cloudflare, and many more to share learnings on building, growing, and scaling companies via weekly webinars, regular meetups, and conferences.
From the beginning of our delicious conversation to the last comment, Lloyed shared high level business advice sprinkled with brilliant gems of wisdom.
To learn more about Boast.AI click here: https://boastcapital.com
Connect with Lloyd, Boast.AI and Traction here:
Traction: https://www.tractionconf.io/
LinkedIn: https://www.linkedin.com/company/boast-capital/ and https://www.linkedin.com/in/lloyedlobo/
Twitter: https://twitter.com/lloyedlobo and https://twitter.com/BoastCapital and https://twitter.com/TractionConf_io
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your small donation via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist:

EP 136 Elevating the LGBTQ Community Through Inclusive Healthcare Aug 02, 2021

Show notes

Creating a telehealth platform connecting LGBTQ+ patients with inclusive clinicians is a big, hairy, audacious goal requiring a uniquely qualified founder to execute and implement this vision.
Meet Justin Ayars, a self-proclaimed recovering healthcare trial lawyer turned serial entrepreneur. His newest endeavor is elevating the LGBTQ+ Community through inclusive healthcare.
Since 2009 Justin has been an advocate for the LGBTQ+ community, opening an inclusive coffee shop and selling it in 2011, then opening an inclusive bar and restaurant, which he sold in 2014 to focus on his next business, QMedia, a regional LGBTQ+ multimedia/marketing company.
Along the way Justin became involved with the local and national LGBT Chamber of Commerce (https://www.nglcc.org), which added to the skillset and knowledgebase he would need for his future business, equalityMD.
By mid-2019, Q Media had evolved its operations into Equality Rewards, a software/data analytics company. As their new technology debuted, the pandemic hit and the team responded by interviewing 1,000+ individuals across the country.
Through their research, they discovered just how the pandemic exacerbated the existing healthcare disparities experienced by members of the LGBTQ+/SGL community.
In 2021, Justin and his team pivoted from Equality Rewards and are preparing to launch equalityMD, a comprehensive digital platform providing inclusive, personalized healthcare that’s easily accessible and affordable.
Using equalityMD’s telehealth portal, the historically underserved LGBTQ+ community can easily access LGBTQ+ inclusive medical professionals from any device, nationwide.
To learn more about equalityMD and to sign up for their newsletter, visit the website here: https://equalitymd.com.
OutCare Health - the organization equalityMD is partnering with: https://www.outcarehealth.org/
Follow equalityMD via:
LinkedIn: https://www.linkedin.com/company/equa...
Facebook: https://www.facebook.com/equalityMD/
Instagram: https://www.instagram.com/equalitymd/
You can connect with Justin via:
LinkedIn: https://www.linkedin.com/feed/update/...
Email: justin@equalitymd.com
00:00 - Meet Justin!
13:55 - Every day can be a teachable moment if you let it. Stitch that on a Pillow!
20:00 - Admitting what you don't know is empowering
31:20 - Putting the humanity back into healthcare and make it less clinical
41:00 - How to find Mentors and why mentorship matters
43:05 - Be open to knowing nothing and learning everything
46:10 - Building a team where each department is in a swim lane, not a silo
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

EP 135 Keeping Your Startup Team Mission Motivated and Inspired Jul 28, 2021

Show notes

When faced with the day-to-day responsibilities of building a startup, even the most experienced business leader can lose sight of the company’s mission.
Over time, the founder can become too focused on surviving instead of inspiring.
Our guest, Jennifer Foxworthy, is a retired U.S. Navy veteran who served her country proudly for 21 years.
Today, Jennifer travels the country as a powerful keynote speaker using her voice to help others finds theirs.
As the Founder and CEO of Inspirationally Speaking, LLC, and the Founder and CEO of Unstoppable You Ministries, Inc., Jennifer embodies the Navy core values of “Honor, Courage, and Commitment” to help leaders stay focused, intentional and thriving.
A domestic violence advocate and author of “Tomorrow My Sunshine Will Come: Memoirs of Women Who Survived Domestic Violence”, Jennifer uses real talk and humor to help remove internal and external barriers that prevent founders from fully stepping into their leadership authority.
Jennifer shared many golden nuggets to help keep you inspired on your Founder Journey! Here are some highlights from our delicious conversation:
00:00 - meet Jennifer!
08:00 - why Jennifer enlisted into the US Navy, and why she served 21 years
11:35 - what compelled Jennifer to become an inspirational speaker
20:25 - launching a speaker business - Jennifer shares the best advice and details!
29:00 - celebrating the day Jennifer stepped fully into her worth as a speaker
34:55 - Jennifer shares her experience with domestic violence and her book: “Tomorrow My Sunshine Will Come: Memoirs of Women Who Survived Domestic Violence”
40:40 - Jennifer's 3-phase journey of healing from Domestic Violence and become a THRIVER, not just a survivor
49:00 - the language you can use to set boundaries in your life - work or personal - including non-verbal clues
53:50 - why emotional intelligence is key for successful leadership
59:00 - Unstoppable You hybrid event
To learn more about Jennifer's speaking topics, please visit her website (and hire her!) here: www.inspirationallyspeaking.com
RSVP to Unstoppable You event here: https://uycjax2021.eventbrite.com
Connect with Jennifer and follower here here:
YouTube Channel: https://www.youtube.com/c/Inspiration...
Facebook Fan page: www.facebook.com/jenniferfoxworthy.inspirationallyspeaking
Instagram: @InspirationallySpeakingLLC
LinkedIn: https://www.linkedin.com/in/jenniferc...
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and

EP 134 Helping Kids Smile, Believe and Create! Jul 26, 2021

Show notes

When you write, publish and sell a book, you become not just an author, you become an Authorpreneur!
Like an entrepreneur, an author is selling a product, marketing themselves as a very specific brand, they’re data driven, constantly strategizing and becoming risk tolerant.
Our multi-talented guest, Lisa Caprelli, is a speaker, songwriter, producer and a best-selling author.
In 2018, after decades in marketing, branding, podcasting and publishing, Lisa decided to create a children’s brand.
Beginning with a 7-book series called Unicorn Jazz ™, Lisa went on to produce and direct “Unicorn Jazz Presents The Thing I Do,” a kids show on Amazon TV created at the onset of the pandemic to share happiness for children and educators.
Described as a modern day "Sesame Street meets Mickey Mouse Club,'' kids can send to the show their own video content, music, talent and more!
Lisa dives deep into authorpreneurship - publishing, product development + distribution, tactics for launching an Amazon TV Show and more!
00:00 - welcome and meet Lisa Caprelli!
06:00 - Lisa's origin story
10:30 - it's never too late to dream a new dream
11:25 - are you a sesquipedalian?
13:00 - Unicorn Jazz books
22:00 - the business side of authorpreneurship
35:10 - the Thing I Do video - Amazon TV show
38:10 - how to launch an Amazon TV show
45:35 - Happiness is to give your life away. Helping Others = Stitch That On A Pillow!
58:45 - you always win when you launch a business
Learn more about Unicorn Jazz here: http://unicornjazz.com/
Book a Virtual Author Visit here: https://unicornjazz.com/author-visits/
Explore and purchase Unicorn Jazz books here: http://amazon.com/author/lisacaprelli
Connect with Lisa and Unicorn Jazz on social here:
LinkedIn: https://www.linkedin.com/in/lisacapre...
Twitter: https://twitter.com/LisaCaprelli
YouTube: https://www.youtube.com/c/UnicornJazz
Instagram: http://www.instagram.com/unicornjazzb...
Facebook: https://www.facebook.com/unicornjazzb...
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here:

EP 133 Helping Fast-Growing eCommerce Companies Centralize Their Data Jul 19, 2021

Show notes

Do you know where your eCommerce metrics are?
The most successful eCommerce businesses make decisions based on metrics. They know the state of their store’s performance at all times and which levers to push to grow.
There are thousands of metrics you can track, but only a few of them directly represent the state of your business and can be turned into actionable insights that help you grow.
Our guest, Raj Sheth is a serial SaaS entrepreneur. After two failed eCommerce startups, Raj founded Recruiterbox in 2011 and exited to private equity after growing it to 3000 customers and $4MM in ARR.
Today Raj runs FlyData, a company he acquired in 2020, helping fast-growing eCommerce companies centralize their data for analysis.
Raj’s ultimate goal with FlyData is to make it easy for eCommerce companies to pull their data into one place, and have insights on what is working, even without a large engineering or data team.
He shares the best startup 💎💎💎 learned from his two filed attempts + one exit + one acquisition!
00:00 - meet Raj Sheth
17:30 - failed attempts teach us valuable lessons
26:10 - how do you know when you're ready to sell your business
38:10 - how to determine if you need outside capital for your startup - it's about fit and expectations
42:10 - outstanding insights and advice for acquiring a business
48:00 - data warehousing defined
50:00 - ecommerce metrics you must know
55:37 - Raj's AWE*MAZING FREE OFFER to eCommerce founders!!!
57:30 - focus on the small wins - Stitch that on a Pillow!
Watch my video re: how to calculate the LTV/CAC Ratio here: http://bit.ly/LTVCACRatio
Take Raj up on his free offer: raj@flydata.com
Click this link to learn more about FlyData: https://www.flydata.com/
Connect with Raj and FlyData via social:
LinkedIn: https://www.linkedin.com/in/rajsheth81/ and https://www.linkedin.com/company/flyd...
Twitter: https://twitter.com/whoisraj and https://twitter.com/FlyDataInc
Here's the link for the heelless shoe company: https://www.smthedifference.com/ and my interview with the founder can be found here: http://bit.ly/SLSOlguy
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone.

EP 132 Applying Predictive Technology to Vet and Validate New Startup Ideas Jul 16, 2021

Show notes

You don’t have to build your new business in the dark.
Our guest, Cynthia Del’Aria, a twice-exited tech startup entrepreneur, has created Precursa - a predictive technology platform that helps founders more accurately assess the viability and future success of their new ventures.
A tech-startup ninja, Cynthia’s passion is helping people with new ideas for a business or a technology solution fail fast so that they can save their precious time and hard-earned money for the idea that has the best shot at making it big.
Over the past 10 years, she’s saved close to $10M, and decades of time, for entrepreneurs all over the world!
By applying the predictive technology of AI and Machine Learning to the process of vetting and validating new startup ideas, you can move at your own pace and have confidence that your idea has been tested and data proven – before you spend time and money on a launch.
Cynthia’s startup gems will add tremendous value to your founder journey. She started her first company at 15, sold it to a major competitor 4 years later; started her 2nd company a few years after that, and sold it 4 years later via a strategic acquisition.
You will LOVE meeting Cynthia, hearing her sensational startup stories, and grabbing her 5x tech-startup ninja gems!
To learn more about Precursa and to sign up for alerts, please visit: https://precursa.com/
Please connect with Cynthia and Precursa via the social links below:
https://www.linkedin.com/in/cynthiade...
Facebook: https://www.facebook.com/precursatech
Instagram: https://www.instagram.com/precursa_us/
Twitter: https://twitter.com/precursa
Join the Cynthia's Facebook Groups here:
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist:

EP 131 How to Adopt an Entrepreneurial Mindset Jul 13, 2021

Show notes

Can you learn how to be a successful entrepreneur, whether it runs in your gene pool or not?
For over 10 years, our guest, Areen Shahbari, has been helping founders adopt an entrepreneurial mindset, instill a creative and innovative culture, and launch, manage and grow successful, scalable, and sustainable ventures.
Areen is the Founder and CEO of Shahbari Training & Consultancy and Cactus International, and she’s a faculty member at Harvard University Extension School and Harvard Professional Development Programs.
She also speaks at local and international conferences and has led training programs in the United States, Chile, Jordan, Palestine, Morocco, Turkey, Mexico, Bahrain, and Qatar.
Prior to her teaching and entrepreneurial career, Areen worked for ten years in the media industry as a journalist, a TV programming director, and a TV host of six TV shows, where she interviewed hundreds of experts on topics ranging from politics, law, psychology, gender, diversity and inclusion, and business.
She is fluent in three languages, holds a BA in psychology and communication, and an MBA in entrepreneurship from Simmons University School of Business.
Areen takes us on a delicious entrepreneurial adventure where she illustrates many ways to adopt an entrepreneurial mindset through her own founder journey.
00:00 - meet Areen!
05:00 - sharing our love of Simmons University's School of Business All Women MBA Program
09:00 - Areen's origin story - "no" is just another way to get to "yes."
14:25 - Ande shares how she turned a "not just no, but hell no" moment into a YES!
17:15 - mindset hack for when you hear NO (or when folks laugh at your dreams), especially if you are a diverse founder
21:50 - launching a TV show amplifying Palestinian business women's voices - never done before!
28:30 - over 70% of Middle Eastern women do not participate in the workforce, even though they are highly educated
31:00 - Cactus International startup stories - including the reason she chose Cactus - pure deliciousness!
48:20 - how Areen built her entrepreneurship teaching career at Simmons, MIT and Harvard
58:00 - Areen acknowledges that many people came to her aid as she pursued her dreams
1:01:00 - Areen's OUTSTANDING top tips for adopting an entrepreneurial mindset
To learn more about Cactus International, visit: https://Cactusint.com
Visit these social links to connect with Areen and to follow Cactus International:
LinkedIn Areen: https://www.linkedin.com/in/areenshah...
LinkedIn Cactusint: https://www.linkedin.com/company/cact...
Facebook Cactusint: https://www.facebook.com/Cactusint
Youtube Cactusint: https://www.youtube.com/channel/UCrIU...
Instagram Cactusint: https://www.instagram.com/cactusint/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#entrepreneurshiptrainingforwomen #diversefounders
ANDELICIOUS RESOURCES:
For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!

EP 130 - Seasoned Legal Cannabis Founder Launches Joy-filled CBD Product Line Jul 06, 2021

Show notes

Are you considering launching a business in the cannabis industry?
Our guest, Jennifer Beck, is a seasoned entrepreneur with deep experience in the legal cannabis and hemp market.
Her prior technology company, Cannabase, was founded in 2013 as the first and largest online wholesale marketplace connecting the legal cannabis market.
During her time with Cannabase, she served for 2 years as the Vice Chair of the Colorado Cannabis Chamber of Commerce and was involved with advocacy for responsible legalization.
After selling Cannabase in 2016 to Helix Technologies (where Cannabase was rolled into leading cannabis seed-to-sale tracker BioTrackTHC), Jennifer co-founded Jihi with a mission to help high performing people sleep better, recover faster, and rejuvenate from the inside out.
Jihi’s proprietary, clean and highly functional CBD skin and body care was founded on the idea of "Self-Centered Wellness" - coming within to find our authenticity, our joy and our power - and compassion for ourselves and the earth.
Jennifer is a favorite expert voice in the legal cannabis industry and has been featured on Bloomberg Radio, Forbes, Green Entrepreneur, Marijuana Business Daily and more.
Throughout our delicious conversation, Jen shares her seeds of wisdom and inspiration to keep you moving forward with your new business along with outstanding business model advice to help you create a profitable and sustainable enterprise!
00:00 - Meet Jen!
08:20 - Cannabase - launching, building and exiting.
14:15 - Cannabis industry regulations and licensing constraints
21:40 - how Jihi got its name - beautiful story!
23:00 - launching a CBD product company - all the details!
27:30 - MUST WATCH/LISTEN - Jen shares the BEST Customer Persona and target market data info resulting into an extreme Andelicious Moment
32:00 - Jen breaksdown Jihi's pure ingredients list
35:00 - how Jen landed on the best design for Jihi's brand promise and brand experience
37:50 - how Jihi proved its value prop during a pandemic
40:20 - building with patience
44:10 - embrace the power from rest - STITCH THAT ON A PILLOW
57:10 - become a Jihi Brand Ambassador!
To learn more about Jihi, please click this link: https://lddy.no/zf66
Ordering product? Be sure to use discount code ANDELIVE30
Help Jihi spread joy to our brave, dedicated pandemic first responders: https://spreadjoy.jihi.com
Connect with Jen and Jihi via these social links:
LinkedIn: https://www.linkedin.com/in/jennifergargotto/ and https://www.linkedin.com/company/jihi-company/
Twitter: https://twitter.com/MyJihi
Instagram: https://www.instagram.com/myjihi/ and https://www.instagram.com/msmorphosis/
Facebook: https://www.facebook.com/MyJihi
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
http://andelyons.com
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