Startup Life Show with Ande Lyons

Latest Episodes:

EP 118 On a Mission to Transform Health Care May 20, 2021

Show notes

Are you frustrated trying to find the right clinician, therapist, or practitioner, when and where you need them, for your health plan and budget?
Our guest, Riley Rees, is the Founder and CEO of Sofia Health, an online marketplace connecting consumers to health and wellness practitioners.
A civilian and commercial pilot, a United States Air Force Veteran, and a combat medic turned C-17 pilot, Riley understands the frustration of finding the right care, when and where you need it.
As a pilot, she was forced to travel and live an unpredictable schedule, which made the search and scheduling process painful and time consuming.
Sofia Health removes the barriers to make it easier to find a provider and address your health and wellness needs: mentally, physically, and spiritually.
During our delicious conversation, Riley shared outstanding advice, including:
* how to create an MVP without spending a fortune
* the best pricing strategy and tactics
* her customer acquisition and traction insights
* how daily meditation and exercise keep her grounded and focused
* her passion for providing a one-stop platform to connect consumers with the best medical and alternative practitioners
You can learn more about Sofia Health here: https://sofiahealth.com
If you're a practitioner, get 3 months FREE ($300 value!) using the discount code: startuplife.
If you're a consumer, receive 10% off your purchase using the discount code: startuplife.
Follow and connect with Sofia Health via:
LinkedIn: https://www.linkedin.com/company/sofi... and https://www.linkedin.com/in/rileyrees/
Instagram: https://www.instagram.com/sofiahealth...
Facebook: https://www.facebook.com/SofiaHealthd...
Watch How to Calculate the LTV/CAC Ratio here: http://bit.ly/LTVCACRatio
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
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EP 117 How to Build a Great Tech Company Without VC Funding May 17, 2021

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Does a tech startup really need venture capital to grow and scale?
Our guest, Ethan Anthony, shares his advice and insights to show how you can build your tech business without traditional funding.
Ethan is the Founder & CEO of CrankChart, a company using conversational AI and behavioral sciences to seamlessly keep decision makers lockstep with data professionals - with the goal of using data to drive business success.
Ethan can be best described as a self-taught voracious reader and highly motivated problem solver. He spent half of his adult life in the Fareast, fully immersed in the Chinese culture and language.
While a grad student at Harvard, Ethan became a published author of 3 technical books. He has also spent over 10 years serving the world with his technical visionary and problem solving brilliance, and is an authority on combining behavioral psychology and behavioral economics with emerging tech to solve big problems at scale.
Ethan dives deep into how you can bootstrap your tech startup and he dissolves the fear many non-tech founders have about not having a tech co-founder.
00:00 - meet Ethan!
00:09 - how to build a great tech company without VC funding
11:50 – if you don’t focus on solving the problem and get it right without external funding, you are not going to know what do or how to drive your business with external funding.
13:30 – Ethan’s MVP bootstrapped minimalist strategy
23:40 – VC Agenda – Ethan drops the truth bombs here
28:00 – Ethan addresses the recent explosion of VC funds cropping up everywhere you look
33:40 – Excellent advice for non-tech founders!
41:10 – Clubhouse case study for using VC funding to scale quickly for a fast acquisition
46:00 – Ethan shares the huge amount of SAAS companies making a ton of money that we never hear about because they’re not being hyped to increase valuation for VCs.
48:00 – Ethan explains why you need to give the product for free during beta, and how to transition into a paid version.
50:30 – It’s all about experimentation folks!
55:20 – Stitch that on a Pillow Moment: your chances of success are astronomically higher if you bootstrap.
58:00 – Ethan shares how entrepreneurship has served him personally (wonderful!) and professionally (a lot more challenging given pattern matching).
1:01:55 – YOU have to define success – whatever it is, you’ll hit it.
To learn more about CrankChart visit: https://crankchart.com/
Please connect with Ethan on LinkedIn here: https://www.linkedin.com/in/uberdatag...
Watch Igor Belagorudsky share How Not to Waste Time and Money on Product Development: https://bit.ly/StartupLifeLIVEMVP
Here's the link to for Top Bootstrapped SAAS Companies: https://getlatka.com/saas-companies/m...
Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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EP 116 Making Startups the Next Spectator Sport May 12, 2021

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Launching a large-scale, multi-media platform focused on making entrepreneurship the next spectator sport, while simultaneously democratizing private markets is an audacious mission.
Our guest, Mona DeFrawi, is the ideal founder for this initiative. She’s a serial entrepreneur who has been a team member of 10 startups over three decades, the last four as Founder & CEO.
Mona pioneered the first Private Market platform, which initiated the "Unicorn" investing trend in Silicon Valley (acquired by SecondMarket and further acquired by the NASDAQ Private Markets).
Over her career, Mona has raised or participated in the placement of over $6 Billion+ of VC, PE and LP funding.
Mona has been recognized as one of Forbes' "Most Powerful Women in Technology," and as one of the "Top 100 Women in Fintech.”
Mona took her vision of democratizing the Private Markets and created Radivision, a platform that connects consumer audiences with the startup ecosystem, to make entrepreneurship the next spectator sport.
You will LOVE meeting this extraordinary visionary, she has THE BEST startup stories (for example: 4 IPOs + 3 children in 10 years!), and your jaw will drop when you see how Femtech Founder is building a multi-media platform and a fintech platform, simultaneously.
Visit https://radivision.com/ to learn more and, if you're a founder, get featured on the platform's Visionary Series!
Follow Radivision and Mona on social media here:
LinkedIn: https://www.linkedin.com/in/monadefrawi/ and https://www.linkedin.com/company/radi...
Twitter: https://twitter.com/MonaDeFrawi and https://twitter.com/RadivisionTV
Instagram: https://www.instagram.com/radivision/
Here are the highlights from our delicious conversation:
00:00 - Meet Mona!
09:30 - Mona's origin story
21:00 - When Mona was called to fix the IPO crises in Silicon Valley - and how she fixed it!
23:00 - Mona takes us to school: Private Markets; historical and current investor conditions; why democratizing Private Markets is important to the SEC
35:30 - Mona shares Radivision's launch story
39:40 - A taste of the outstanding and entertaining content you can find on Radivision
45:25 - How Mona proved Radivision's Value Prop
51:50 - Radivision's FinTech side of the business
1:06:28 - Mona's Founder Journey Advice
1:10:33 - Mona's Humanitarian mission
1:11:35 - Stitch that on a Pillow Moment! "It's going to be better tomorrow." "Don't run from the problems." And my fave: "I credit yoga to my success!"
Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI

EP 115 Supporting and Empowering Mission-Driven Brands from Underrepresented Founders May 10, 2021

Show notes

Do you enjoy making purchases that go toward mission-driven brands by diverse founders?
Our guest, Minette Yu, is the founder of StoreyLine, an ecommerce platform that empowers socially conscious brands and consumers to connect more efficiently through a personalized, experiential marketplace.
StoreyLine is not just an online shop.
Every time you make a purchase, StoreyLine contributes up to 20% of the purchase towards the StoreyLine Fund for under-funded, minority-owned brands.
It also asks brand and community partners to match the donation! You will be able to vote for who receives the grant, so you'll literally be "voting with your wallet."
Minette is a first-generation immigrant, daughter of a seamstress, and the first in her community to go on to Harvard.
Having launched retail tech products her whole career, Minette is passionate about challenging the status quo, elevating under-represented founders and making it frictionless for shoppers to make a social impact with their dollars.
Minette shares the best founder journey stories... including her 2020 MassChallenge Finalist experience, being oversubscribed with her first capital raise (50% women investors!), and launching the StoreyLine Impact Fund.
Please visit StoreyLine to learn more: https://storeyline.co/
Connect with Minette and StoreyLine via:
LinkedIn: https://www.linkedin.com/in/minetteyu/ and https://www.linkedin.com/company/stor...
Instagram: https://www.instagram.com/storey.line/
Pinterest: https://www.pinterest.com/StoreyLine/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS ADVICE:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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Please consider becoming a patron at: https://www.patreon.com/andelyons
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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TikTok: @andelyons

EP 114 How to Raise Capital During a Crises May 07, 2021

Show notes

Are you raising capital during the pandemic?
Our guest, David Chang, is the ideal advisor to help founders navigate the tumultuous fundraising landscape.
David is an entrepreneur and angel investor who has held operating roles at six startups (5 were acquired!), and he has invested in 60 companies.
As a leader in the entrepreneurship community, David holds several advisor/board memberships, and he was Entrepreneur-in-Residence at Harvard Business School and Director of the Babson Summer Venture Program.
Earlier in his career, David led the PayPal Boston office, co-founded the Start Tank innovation space, and he held roles at TripAdvisor (IAC), m-Qube (Verisign), edocs (Siebel), SnapMyLife (Exclaim Mobility), and Goldman Sachs.
He recently formed an Angel group, TBD Angels, which has invested in 11 startups since April, 2020!
David dives deep into best practices for raising funds during a pandemic, including:
* how to socialize to fill your investor funnel
* why you don't want to ask for money
* how to present milestones to investors (running out of time is not a milestone!)
* don't share everything at once
* how much capital do you really need to raise
* valuation during a pandemic
* debt vs. equity investments
You'll learn a lot from David and from the terrific questions from the audience!
Please connect with David here: https://www.davidchang.me.
Click this link for the list of Active Investors During COVID19
https://airtable.com/shrlDMDGtOBYYHOZ...
Here's the list of VCs who are actively looking at deals and offering term sheets:
https://www.docsend.com/index/active-...
Download the Investors Questions, Questions for Investors here:
http://bit.ly/AndeInvestorQA
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#raisecapitalduringacrisis #videochannelforstartups
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons

EP 113 Developing a Social Audio App to Rival the Big Players May 05, 2021

Show notes

The world of social audio apps is having a “Big Bang” moment.
Can a six-person company find a way to differentiate its product, survive, and win?
Our guest, Zeeshan (Zee) Sheikh, is the Founder and CEO of Space, an audio-as-a-service platform that enables you to add clubhouse style audio-chat directly to your product, under your brand, where your customers already are.
While working as a Senior Director of Emerging Technologies at Everbridge, Zee had been playing around with an audio app idea since 2018. After several iterations, he caught the eye of Jason Calacanis and other investors, providing enough capital for Zee to go full time in September 2020.
Calacanis invested in Space because of Zee’s approach to selling social audio to businesses, rather than hustling to get consumers to embrace it, as Clubhouse, Twitter, and others are doing.
For almost 20 years Zee has been entrenched in the emerging tech world, with several entrepreneurial adventures to his credit. His deep experience with leading and building globally distributed teams, process improvement, eCommerce and web architectures and product innovation and architecture make him uniquely qualified to scale Space.
Zee shares his fascinating founder journey, including transitioning to a full time founder, details around launching an innovative app in a crowded space filled with heavily funded Big Players, and how he found an ideal lane for his B2B enterprise app that will help him create value in a way the Big Players can't.
This is what startup life is all about - woo hoo!!
To learn more about Space and try out the app on your website, visit: https://www.joinspace.co
Do you have questions for Zee and the Space Team? Email them at: hello@joinspace.co
Connect with Zee and Space on:
LinkedIn: https://www.linkedin.com/in/zxed/ and https://www.linkedin.com/company/spac...
Twitter: https://twitter.com/join_space and https://twitter.com/zxed
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#videochannelforstartups #B2Bsocialaudioapp
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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EP 112 Building a CBD Wellness Brand Apr 29, 2021

Show notes

How do you launch, brand, build and distribute a 100% clean and ethical product line in the crowded wellness space? Especially when its primary ingredient is CBD?
Our guest, Davina Kaonohi is the CEO and Co-Founder of ELĒMENT APOTHĒC, an innovative and purpose driven consumer brand focused on CBD-infused wellness and body care products, combining the healing powers of nature with the ingenuity of innovation in science.
With a deep passion for creating good in the world, Davina’s vast experience in team building, branding, business strategy and operational management, along with her seasoned background as a founder and community builder, uniquely qualifies her to lead ELĒMENT APOTHĒC.
Davina take us on a "broad spectrum" tour of her full spectrum CBD CPG startup journey:
* name creation
* brand promise
* product sourcing
* B Corp filing
* packaging
* manufacturing
* Cost of Goods Sold
* distribution
00:00 - Meet Davina and hear her full circle cannabis story featuring her Dad
10:55 - Origin Story for ELĒMENT APOTHĒC - hooray for Aunt Lola!
19:25 - What is COA and why is it important for CBD brands?
21:10 - Name creation + packaging details
24:00 - Co-founder advice (David Finkel: https://thriveglobal.com/stories/30-m...
28:00 - Finding the right manufacturer / co-packer "positioning ourselves for where we wanted to be not where were were at today."
31:25 - Choosing the launch product lineup - brilliant advice!!
53:29 - Cost of Goods Sold - what you MUST KNOW when you're building a consumer product business! (I had an Andelicious Moment!!)
To learn more about Element Apothec and purchase their extraordinary products, visit their website here: https://elementapothec.com/
Follow and Connect with Davina and Element Apothec here:
LinkedIn: https://www.linkedin.com/company/elem... and https://www.linkedin.com/in/dkaonohi/
Twitter: https://twitter.com/EApothec
Instagram: https://www.instagram.com/elementapot...
Pinterest: https://www.pinterest.com/ElementApothec
Facebook: https://www.facebook.com/ElementApothec
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#videochannelforstartups #howtolaunchacbdproduct
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH

EP 111 Supporting Diverse Tech Founders with Capital, Mentorship and Resources Apr 26, 2021

Show notes

Are you a diverse tech founder seeking capital and mentorship support for your startup?
A massive amount of talent is dying on the vine when 2.2% of all VC funding goes to female founding teams and less than 2% to racially diverse founders.
Yasmin Cruz Ferrine is changing the playing field for diverse founders. She's the General Partner at Visible Hands VC, a pre-seed fund dedicated to diverse tech founders.
Their 14-week, virtual-first fellowship program supports overlooked talent in building technology startups by providing company-building services and investments of up to $200k.
Each founder receives meaningful funding, support with finding a co-founder, and access to an incredible network of advisors, customers, and investors.
Yasmin has 15 years of experience leading philanthropic investment strategies and advising foundations, responsible for deploying over $1 billion.
She has served as Finance Director for Governor Deval Patrick’s TogetherFUND and 2020 presidential campaign, and she’s led New England business development at Brown Advisory where she streamlined the addition of $980M in assets under management.
Yasmin began her career as a small-cap value equity analyst and remains dedicated to enabling sector-wide deep impact on our most pressing social challenges through board work at well-known Boston organizations.
She has been named a “Top 100 Influential Massachusetts Latino” by El Planeta, a “Name You Should Know” by Alliance for Business Leadership, and a “Top 25 Emerging Leader of Color” by Get Konnected!.
Yasmin candidly shares:
* why she felt called to leave her corporate career to serve diverse founders via a VC investment fund
* how a VC fund is formed, the process of raising money for the fund, building peer-to-peer partnerships and having references (fascinating insights!!)
* why the team chose a 14-week fellowship model for the fund
* the paper cuts many diverse founders get when raising capital
* why it's important to know "investor love language"
* the filter Visible Hands VC uses for their 14-week fellowship
* why inclusion improves innovation
* the often seen condition called "over mentored and undercapitalized" - STITCH THAT ON A PILLOW!
To learn more about Visible Hands VC, please visit: https://www.visiblehands.vc/
Apply to their 14-week fellowship here: https://www.visiblehands.vc/fellowship
Please connect with Visible Hands VC and Yasmin via:
Instagram: https://www.instagram.com/visiblehands/
Twitter: https://twitter.com/visiblehandsvc
LinkedIn: https://www.linkedin.com/company/visi...
LinkedIn: https://www.linkedin.com/in/yasmincru...
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#videochannelforstartups #venturecapitalfund #diversetechfounders
ANDELICIOUS ADVICE:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OV

EP 110 How to Assemble Top Talent for Your Startup Apr 21, 2021

Show notes

I often hear founders say “it was easier to raise capital than find top talent for my startup.”
If you're ready to scale your business and assemble an aligned talented team and create an outstanding employee culture, you will find the best advice from this delicious conversation with Jill Katz!
She's the Founder and Chief Change Officer of Assemble HR Consulting, a boutique Human Resources firm that focuses on Culture, Communication and Conflict in the workplace.
Jill is a seasoned human capital expert, facilitator, and executive coach with more than 20 years of success in the fashion, retail, digital technology, media, and banking industries.
She has extensive experience in large-scale organizational design projects, including the selection and placement of top talent, along with the communication and rollout strategies to manage effective change.
Jill shares sensational stories and lessons from her lived experience, including:
* the transition from corporate to founder
* raising children while raising a business
* how to onboard and retain top talent
* compliance and inclusion
* people are attracted to people
* how to set the culture tone when global domination is on the table
* best communication practices with a team when a startup is weathering a tough storm
To learn more about Assemble HR Consulting, visit their website here: https://hrassemble.com/ and explore The Assemble Network here: https://hrassemble.com/the-assemble-n...
Connect with Jill and Assemble HR on social media here:
LinkedIn: https://www.linkedin.com/in/jillbkatz
Instagram: https://www.instagram.com/hrassemble/
Read Jill's story about her post corporate weight loss here: https://www.linkedin.com/posts/jillbk...
Parents: here's Jill's terrific article about raising a business and a family: https://www.linkedin.com/posts/jillbk...
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:

EP 109 Legal Documents Every Founder Needs to Know for Their Startup Apr 17, 2021

Show notes

Is your startup legally sound and protected? Are you sure?
Our guest, Sankeetha Selvarajah, is the Managing Attorney of Selvarajah Law P.C., a civil transactional firm located in Boston and New York. Her clients are within the cannabis, technology, real estate, food service, e-commerce sectors as well as, retail manufacturers.
She is also the Founder of STARTUP DOX, a Done-With-You platform designed to assist founders with cost-effective legal options for Corporate formation and document generation, all with Attorney Review.
Sankeetha shares valuable business advice for new business owners to help them create a sustainable, profitable business, along with explanations of typical legal documentation. She also shares the most common mistakes newbie founders make and must avoid!
To learn more about Sankeetha's outstanding startup legal services (hire her!), please visit: https://selvalaw.com and https://www.thestartupdox.com/
DISCLAIMER: Folks: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.
Here's the wonderful David Finkel post Sankeetha mentioned: "30 Must Ask Questions Before You Form Any Partnership: https://www.inc.com/david-finkel/30-m...
00:00 - meet Sankeetha!
08:20 - what is the ideal startup Dream Team?
12:00 - why you want an attorney on your side from Day 1
21:00 - which entity is right for your startup? DBA/LLC/C-Corp/S-Corp
26:55 - which entity do investors prefer?
28:20 - why you need a Standard Operating Procedures document - SOP - thanks viewer Charlie Stiver of https://www.phytorite.com!
29:55 - co-founder agreement - MUST WATCH!!
33:30 - convertible debt vs. equity instruments
35:40 - the Equity Test: time, resources, skillset, money
39:00 - trademarks and patents
42:10 - labor law and HR compliance - check out the IRS 20 question test to make sure your freelancer is a 1099 or should be classified as an employee: https://www.lakeshoreacct.com/blog/wh...
54:50 - exit strategy - Sankeetha's practice asks you to think about your exit when you form your business!
56:40 - Stitch that on a Pillow: NO VERBAL AGREEMENTS - EVER
To learn more about Sankeetha's outstanding legal services (hire her!), please visit: https://selvalaw.com and https://www.thestartupdox.com
Follow via:
Twitter: https://twitter.com/SelvaBizLaw
Instagram: https://www.instagram.com/thestartupdox/
Facebook: https://www.facebook.com/selvabizlaw/
Please connect with Sankeetha on LinkedIn: https://www.linkedin.com/in/sselvarajah/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#legaldocsforstartups #bestyoutubechannelforstartups
ANDELICIOUS ADVICE:
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