Startup Life Show with Ande Lyons

Latest Episodes:

EP 159 An Insider’s View into the Thriving Singapore Startup Ecosystem Nov 23, 2021

Show notes

Singapore is home to fewer than six million people, yet it leads the ASEAN region in venture capital investment and has been home to 10 unicorns.
Our guest, Prantik Mazumdar, is a Singapore-based entrepreneur, investor and mentor, and he’s sharing his startup stories along with an insider’s view of the Singapore startup ecosystem.
After pursuing a major in Computer Engineering and a minor in Technopreneurship from the National University of Singapore, Prantik kick-started his career with the Singapore government (Enterprise Singapore) to drive international trade promotion for the island state.
He began his entrepreneurial journey with Happy Marketer in 2011, where he spent a decade building and scaling one of the top independent digital marketing services firms in the region that served brands like Standard Chartered Bank, Great Eastern Life, Royal Brunei Airlines, Starbucks, Ping An, Grab, Shopee, GoJek, Kimberly Clark, PropertyGuru, and PegiPegi.
In February 2019, Prantik had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of Dentsu International, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CXM Group at Dentsu Singapore.
Apart from his corporate role, Prantik is an active angel and venture investor, mentor, advisor, and speaker through organizations like Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures, and he is an Entrepreneur-In-Resident at INSEAD.
Please connect with Prantik here:
LinkedIn: https://www.linkedin.com/in/prantikmazumdar/
Twitter: https://twitter.com/pranmaz
Learn more about the Happy Marketer here:
https://www.happymarketer.com/
00:00 - meet Prantik
07:00 - how entrepreneurship found Prantik
14:00 - co-founder happiness is found in having complementary skills sets and aligned values - hooray Rachit!
24:00 - bootstrapping their way to success
26:00 - the best exit story and advice for founders
35:00 - the most essential elements a startup must have for success
- how impactful is the problem
- founder problem and market fit
- product market fit
39:00 - celebrate the team member's exit - their contribution and the gratitude for their time with you and your startup
43:25 - why Prantik is passionate about provide equitable capital opportunities to startups
44:40 - Prantik's investor criteria
52:30 - design the ideal cap table before you start raising capital
54:20 - why the Singapore startup ecosystem in thriving
01:02:00 - Prantik's outstanding founder advice for staying strong, tenacious and resilient
To learn how to calculate the LTV/CAC ratio, watch my video here: http://bit.ly/LTVCACRatio
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud c

EP 158 Raising Businesses While Raising Babies Nov 19, 2021

Show notes

Raising businesses and babies at the same time, especially during a pandemic, requires tremendous courage, resiliency, tenacity, and commitment!
Our guest, Jeannette Abayie, founder of three business and mother to five children, exemplifies all the ingredients needed to juggle the demands of both worlds.
This remarkable skillset was not created overnight, and it has not been an easy journey.
With a bachelor’s degree in Biological Science and a prepharmacy education on pause, Jeannette needed flexibility in her life while raising her babies.
Like many women with children, she chose entrepreneurship to meet the needs of motherhood and the role of primary income generator for the family.
Jeannette turned to her passion for serving women and children, and built three businesses: Oohs N Coos (a nonprofit for women and children), The Bow Hub (a children’s hair accessory business), and Jeanne Ette Millinery (a hat making company for women).
She also found time to co-author two children’s books: a children’s coloring book and a bedtime story.
Jeannette readily admits she’s made plenty of mistakes along the way. Fortunately, she believes every failure to be a steppingstone to achieving success - the ideal founder mindset!
To learn more about Jeannette's awe*mazing hair accessory business for children, please visit: https://thebowhub.com/
Please connect with Jeannette and The Bow Hub on social media here:
LinkedIn: https://www.linkedin.com/in/jeannette-abayie-99b57820b/
Twitter: https://twitter.com/AbayieJeannette
Instagram: https://www.instagram.com/the_bow_hub/
Facebook: https://www.facebook.com/thebowhub
You will LOVE all the sweet photos on Ooohs and Cooos Facebook page here: https://www.facebook.com/oohsncoos
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#Mompreneuradvice #founderjourney
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

EP 157 Combining Hip-Hop Culture and Herbalism to Create a More Inclusive Herbal Tea Market Nov 16, 2021

Show notes

The current tea market is boring, stiff and whitewashed.
Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people. Not just those who are blond or do yoga.
Ivy's Tea Co. is a pop culture and Hip-Hop inspired holistic brand that provides herbal tea and herb-infused sweeteners for the culture. The teas and honeys are small batched and handmade with ingredients that are locally-sourced whenever possible.
Ivy’s Tea Co. focuses on bringing minorities to the holistic health industry, especially those who reflect the holistic health traditions currently underrepresented in the industry. With diversity and inclusion at its core, it proudly supports African-American, Latinx, and the LGBTQIA community.
Buy From a Black Woman - visit Ivy's Tea Co. here and use code ANDE at checkout for 15% off: https://www.ivystea.com/
Follow Shanae and Ivy's Tea here:
Instagram: https://www.instagram.com/ivysteaco/
LinkedIn: https://www.linkedin.com/in/shanaedidgood/
Twitter: https://twitter.com/ivysteaco
YouTube: https://www.youtube.com/channel/UCLYP3EAZcJ8j2Du6Sgtil7w/featured
Learn more about and subscribe to Buy From a Black Woman here: https://www.buyfromablackwoman.org/
00:00 - meet Shanae Jones
07:17 - Buy From a Black Woman Month - Shanae shares how this wonderful organization helped her get started with grant funding
10:40 - Shanae's launch story - how entrepreneurship found Shanae
15:34 - why herbal tea lights Shanae up
20:21 - why Ivy's Tea is hip hop culture inspired
31:40 - why loose leaf tea is so much better for your body and your mind
36:00 - trademarks 101 for startups
41:00 - why Trap China
47:00 - leveraging what Big Brands do
49:33 - customer acquisition strategies
53:50 - how Shanae's dog has helped her stay grounded as a founder
55:28 - how entrepreneurship has served Shanae, both personally and professionally
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#trapchina #inclusiveherbaltea #holistichealthbeverage
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse fou

EP 156 Building The Ultimate Travel Organizer Platform Nov 09, 2021

Show notes

Imagine having a place to easily organize and store all your travel dreams, plans and adventures.
Our guest searched for such a platform, and when she couldn’t find one, she created it!
Jacqueline Hampton is the founder of Portico, your ultimate travel organizer that helps you save, plan, and share amazing adventures, all in one place.
Portico was born by fusing together aspects of Jacqueline’s professional and personal life: merging her knowledge from being CEO of Springpad (a personal organizer with over 5M registered users) with her strategy and business development skills and love of travel.
Jacqueline’s career has spanned IT consulting to media investment banking to corporate development to tech. She spent many years running Corporate Development for Time Inc., acquiring and investing in businesses for People, InStyle, and Sports Illustrated, among other brands, and helping establish their presence in Mexico through Grupo Expansíon.
Outside of work, Jacqueline has visited 35 countries and circled the globe!
To learn more about Portico, tap this link: https://portico.travel
Follow Portico and connect with Jacqueline via these social platforms:
https://www.instagram.com/porticotravel/
https://www.facebook.com/porticotravel
https://twitter.com/porticotravel
https://www.linkedin.com/company/porticotravel/
https://twitter.com/jacq_hampton
https://www.linkedin.com/in/jacquelinehampton/
Check out Chief - Jacqueline's favorite support platform for women leaders: https://chief.com/
00:00 - meet Jacqueline!
07:22 - Jacqueline Hampton's origin story
13:01 - be willing to learn about a lot of different things... and be willing to be wrong
14:45 - how to apply the Starbucks test to your startup (thank you Hugh Crane!)
21:00 - Portico's features and benefits for customers who love to travel and plan adventures
27:00 - the best insights and advice for successfully navigating the solo founder role
31:37 - when to know it's time to scrap an idea and pivot
47:00 - how Portico got its name
50:10 - founders need to find their cheerleaders - STITCH THAT ON A PILLOW!
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit

EP 155 Reducing Bias and Increasing Diversity in Tech Hiring Practices Nov 05, 2021

Show notes

Good conversations are taking place around reducing bias and increasing diversity in tech hires.
But real change happens when infrastructure is implemented and executed within an organization.
Our guest, Everett Harper, is an experienced Infrastructuralist, and has the studies and results to show how tech companies can positively change hiring practices.
Everett is co-founder of Truss where, for 10 years, they’ve been helping startups scale and large enterprises and public agencies transform from legacy to modern systems.
Truss made its name by helping to save Healthcare.gov, and since then they’ve worked with massive health data systems, major transportation and logistics systems, and several companies with data science specializations.
Everett's expertise is in customer development, a technique that combines customer behavior with ethnography to inform product and business development.
He has an MBA and M.Ed in design and technology from Stanford, and a BSEE in Biomedical and Electrical Engineering from Duke. Everett was a full-tuition AB Duke Scholar and won the NCAA National Championship in soccer, the first in any sport for Duke.
To learn more about Truss, please visit their website here: https://truss.works/
Follow Truss on social media here:
https://twitter.com/truss_works
https://www.facebook.com/trussworks/
https://www.linkedin.com/company/trussworks
Connect with Everett and follow him everywhere he glows here:
LinkedIn: https://www.linkedin.com/in/everettharper/
Twitter: https://twitter.com/everettharper
IG: https://www.instagram.com/everettharper/?hl=en
00:00 - Meet Everett Harper!
07:45 - Everett's origin story
12:05 - the fails and learnings from Everett's first entrepreneurial adventure
15:00 - Linden Lab https://www.lindenlab.com/
18:00 - diving deep into customer development in 2011 during his time with Women's Lab 2.0 - now called W2.0 - https://women2.com - Everett creates a calendar app
21:00 - how to inspire potential team members to join your startup
26:00 - bootstrapping a startup through customer acquisition
30:00 - how to make diversity and inclusion central to a startup's hiring practice from day one and tie it into the business model
34:00 - how founders can build their network to include diversity
37:48 - how to make sure female engineers feel psychologically safe in the workplace
40:04 - what Truss learned from their first Transgender hire to make sure everyone feels welcome and included
42:25 - what is ethnography and how you can use it to deepen your customer development
45:24 - Everett's thoughtful insights advice for female founders confronted with misogynistic Bro Cultures in the startup community as well as at the office.
59:45 - Everett's brilliant founder journey advice: get comfortable with being uncomfortable - Stitch That On A Pillow!
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!

EP 154 All-in-One Platform to Power Barbershop Operations Nov 02, 2021

Show notes

Founders love to solve problems!
While earning his MBA, our guest, Dave Salvant, realized there was a need and a demand for people that wanted to get haircuts, and for small barbershops that needed a tech solution to solve their business needs.
Dave solved that problem by launching SQUIRE, an all-in-one platform to power small barbershop businesses and help them maximize profitability while creating an outstanding customer experience.
Since its inception in 2015, SQUIRE has acquired over 2000+ partners in over 40 major markets, and across three continents.
As a graduate of University at Albany, and a consortium fellow at the University of Wisconsin Business School, Dave's finance background was an integral part of his journey and helped lay the foundation for the strategy and design behind the SQUIRE concept and platform as it exists today.
Under his leadership, SQUIRE has made monumental headway in the tech and beauty industry. After Y Combinator, Dave and the team raised over $150 million in venture funding.
To learn more about SQUIRE, click here: https://getsquire.com/
Follow SQUIRE and Dave on social media here:
LinkedIn: https://www.linkedin.com/company/squir-technologies/
Twitter: https://twitter.com/getsquire and https://twitter.com/davesalvant
IG: @davesalvant
IG: https://www.instagram.com/getsquire/
Facebook: https://www.facebook.com/SquireTechnologies/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#videochannelforstartups #beautytechstartup #barbershops
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8

EP 153 The Complete Guide to Launching and Scaling Your Tech Business Oct 26, 2021

Show notes

Are you launching a tech startup and wishing you had a step-by-step guide to help you?
Our guest, Shirish Nadkarni, has exactly what you need to succeed with his book, From Startup to Exit: An Insider’s Guide to Launching and Scaling Your Tech Business!
A serial entrepreneur Shirish Nadkarni came to the U.S. as a teenager with $25 in his pocket. After graduating from Harvard Business School, he worked at Microsoft where he engineered the $400 million acquisition of Hotmail and launched MSN.com, the world’s leading web portal.
Striking out on his own in 1999 at the height of the dot-com boom, he founded TeamOn Systems, an early pioneer of mobile email that was later acquired by BlackBerry.
After a family trip to Spain rife with language barrier snafus, Shirish launched the first social language learning app Livemocha and grew it to over 15 million members in 200 different countries before it was acquired by Rosetta Stone.
Get your copy of Shirish's book From Startup to Exit here: https://bit.ly/ShirishNadkarni
Connect with Shirish on:
LinkedIn: https://www.linkedin.com/in/shirishn/
Twitter: https://twitter.com/Shirishn
Watch my video How to Calculate the LTV/CAC ratio here: http://bit.ly/LTVCACRatio
00:00 - meet Shirish!
07:00 - Shirish's origin story
10:35 - Why Shirish left Microsoft in 1999 to launch his first business
13:00 - what happened when Shirish left the resources-rich environment of Microsoft to launch a lean startup
15:00 - how Shirish pivoted after realizing his MVP was too soon
21:40 - always keep a list of companies in your space that are much bigger players and potential acquirers
29:00 - what makes a great startup idea
35:43 - how to split founder equity
40:45 - team acquisition strategies for startups
43:20 - why knowing the LTV, CAC and LTV/CAC ratio are so important for startups
46:20 - how to manage and lead during a downturn
48:00 - why you need to make one big reduction in force instead of small layoffs at a time
53:50 - Shirish's desired outcome for his book, From Startup to Exit
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#videochannelforstartups #howtolaunchatechbusiness #fromstartuptoexit
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time found

EP 152 Best Advice for Responding to Investor Questions Oct 22, 2021

Show notes

Have you ever felt like a deer in headlights when an investor asked you a question you had no idea how to answer?
Our guest, Renata Merino, knows exactly how you feel, and she’s ready to help you deliver the best responses to investor questions!
A 25-year operator, former investment banker, and Chicago Booth MBA merit scholar, Renata is a Latina serial entrepreneur turned investor and venture capitalist.
She relishes in helping founders scale and has been featured in the media on women empowerment, diversity in venture, and the power of networking and building community.
A single mom of 2 children, you can often find Renata at an early morning 5AM HIIT workout or kicking off her early morning Instagram videos telling her story of overcoming adversity within her life.
To learn more about Renata's remarkable work in the world, visit: https://renatamerino.com/
To connect with Renata on social, click these links:
LinkedIn: https://www.linkedin.com/in/renatamerinobregstone/
Twitter: https://twitter.com/RMB2
Instagram: https://www.instagram.com/renatamerino45/
Blazing Babes: https://blazinbabes.org/
Grab a copy of The Stiletto Network here: https://amzn.to/3ndE4SI
Artyfactos: https://artyfactos.com
Scroobious: https://www.scroobious.com/
The Capital Network: https://thecapitalnetwork.org/fellowship-for-femalefounders/
11 Questions Founders Need to Ask Investors: https://www.startuphacks.vc/blog/2016/09/21/11-questions-founders-need-to-ask-investors-during-the-fist-meeting
00:00 - meet Renata Merino!
06:00 - Renata's origin story
12:00 - gaining large brand marketing/product management + development experience at fortune brands like: State Street, Reebok, Nestle, Life Fitness, Radio Flyer
20:00 - deep market research is your friend and the gift that keeps on giving!
21:35 - founders: always be reiterating
23:00 - the challenges women face when they are mothers wanting to be present with their children and they are pursuing a meaningful career ... and there's no flexibility in the workplace for them to do both.
25:25 - leverage your women networks to scale your startup - this strategy helped Renata meet the founder/innovator of Radio Flyer, and she was hired!
31:30 - how Renata came up with a business that she could do while the kids were sleeping - Andelicious Moment!
33:00 - women get it done because they have to - Stitch That On A Pillow!
39:10 - workout and dress for success every day - it's good for your mental health
42:20 - why Renata transitioned from founder to investor
44:10 - raising captial? Do your research! Renata shares an outstanding example of getting an investor's attention via a cold LinkedIn approach.
48:20 - you need to have shared values with the folks on your cap table
51:55 - best advice for handling handling tough investor feedback
1:01:01 - how can founders meet investors
1:02:10 - excellent advice re: equity for Advisory Board Members
1:04:00 - how to get beta test feedback when your product is not yet FDA approved.
1:08:33 - the BEST response to give an investor when they say no.

EP 151 Top Tips for a Quick Startup Pitch Oct 19, 2021

Show notes

Whether you’re standing in line for coffee, or you’re at a Demo Day, or attending a virtual networking event where you’re asked to quickly share your value prop on screen – you need to be quick-pitch ready!
Our guest, Donna Griffit, is a Corporate Storyteller who has worked globally for over 17 years with Fortune 500 companies, Start-Ups, and Investors in a wide variety of industries.
Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive results. (AKA: "automagic" ) She knows how to powerfully convey your message so you give investors exactly what they need to hear, which will help you land that coveted meeting.
She’s consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages.
Through her guidance clients have raised over a billion dollars, and she has an impressive track record helping female founders secure funding.
To learn more about Donna, visit her website here: https://www.donnagriffit.com/
Want to work with Donna? Click this link: https://www.donnagriffit.com/?utm_source=podcast&utm_medium=andelyons&utm_campaign=podcast_Startup_Life_Show_with_Ande_Lyons
Follow Donna everywhere she glows on social media:
LinkedIn: https://www.linkedin.com/in/donnaabraham/
Facebook: https://www.facebook.com/Donna.Griffit.Corporate.Storyteller/
Twitter: https://twitter.com/Donna_Grif
Email Address: Donna@donnagriffit.com
Female Founders: join Donna's FB Group here: https://www.facebook.com/groups/womenfoundersunite
Dive deeper into ikigai here: https://www.betterup.com/blog/what-is-ikigai
00:00 - Meet Donna Griffit
08:50 - Donna's origin story began at age 7 as birthday party entertainer
17:00 - We all have a responsibility to sell our messages: our ideas, our products, innovations, startups, etc.
32:35 - pivoting a business during tumultuous times can be scary, but if you keep the faith, keep the focus and bring true value, you will always work.
34:20 - how Donna works with founders - she values their time and creates a terrific outcome within a two-hour session. (Includes founder pre-session homework!) "Time is a founder's most precious commodity, and the time they spend reworking a pitch deck is taking them away from growing their company, meeting with clients, product improvement, etc."
Love Donna's advice for service providers worried about giving their advice away for free: some people are going to cook a recipe at home and be thrilled, and some people will be going to the restaurant and have the meal cooked for them.
39:10 - the history behind storytelling and how you can apply it to your startup pitch.
45:45 - the four acts of a successful pitch deck for investors.
1:00:05 - We are the Masters of our Story - Stitch That On A Pillow!
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
https://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new

EP 150 Leveraging the Power of Community to Bring Resources and Relief to Working Family Caregivers Oct 12, 2021

Show notes

No one plans to become a caregiver.
And when they are thrust into this new role, family caregivers often don’t know what they need help with or they fear asking for help because they don’t want to be a burden.
Especially when they have no idea if it’s going to be nine days, nine months, or nine years.
This leads to deep isolation and loneliness.
Our guest, Jessica Kim, is the co-founder/CEO of ianacare – a health tech platform on a mission to encourage, empower, and equip family caregivers with practical tools, resources and communities, so no one does it alone.
The platform leverages the powerful combination of technology + caregiver coaches to organize and mobilize all the layers of support.
Her passion and dedication stems from being the primary caregiver for her mom who fought a seven-year battle with pancreatic cancer.
Jessica is a 3x startup founder, speaker, and caregiving advocate. She was honored as Crain’s Top 40 under 40 and currently serves as a Venture Partner at Praxis Labs, the inaugural Entrepreneur-In-Residence and Presidential Council advisor at Brown University, and board member of Be the Bridge for racial reconciliation and justice.
To learn more about ianacare: https://www.ianacare.com/
Follow Jessica and ianacare on social media:
LinkedIn: https://www.linkedin.com/company/ianacare/ and https://www.linkedin.com/in/jessican2/
Twitter: https://twitter.com/JessicaNamKim and https://twitter.com/ianacare
Instagram: https://www.instagram.com/jessicanamkim/ and https://www.instagram.com/ianacare/
Watch this moving video about ianacare: https://www.youtube.com/watch?v=xHMlZO5XYsE
Grab a copy of Debi Kleiman's book First Pitch: https://amzn.to/3BNqwTO
00:00 - Meet Jessica Kim!
06:00 - Jessica Kim's founder journey
07:50 - Meet Jessica's first business - Jessica's Wonders - a fab food business she launched in college, scaled nationally, and raised $1 million!
15:20 - meet Jessica's second business - Babbaco - a subscription box service she founded while nursing first baby!
19:05 - align your business model to scale - Andelicious Moment!
21:30 - break your vision down to phases - focus only on each phases' milestones
27:00 - ianacare's origin story
38:03 - how ianacare's app works
43:17 - choosing the best investor money for your startup
50:30 - raising capital while pregnant - terrific story + advice for female founders!
54:19 - find your believers - Stitch That On A Pillow!
56:55 - ianacare is hiring - add wind to their sails and help spread the word!
59:30 - redemptive entrepreneurship - how can we build businesses that leave folks feeling uplifted, seen, heard and loved.
1:00:30 - life is fleeting, and the one thing we can give the world and leave the world is LOVE.
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
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