Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
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Whether you know it or not, most of the decisions you make throughout your day (especially purchasing decisions) are driven by cognitive biases. Everyone views the world, brands and products differently based on their experiences and unique worldview. So what does that mean for you as a marketer? Tory Kindlick (VP of Demand) and Braeden Matson-Jones (Performance Marketing Manager) dive into cognitive biases in today's episode of Stacking Growth. They talk about communities and other non-attributable touchpoints, as these are great examples of social influence and cognitive biases that influence purchasing decisions. Tory and Braeden also touch on negative social influence and how that can adversely affect your marketing efforts.
Tory Kindlick (VP of Demand Gen) and Tylor Jones (Director of Demand Gen) hosted this Stacking Growth episode on the topic of: how to overcome the internal obstacles that come with switching from a solely demand capture model to a demand creation model. Tylor carried out this change in phases at his previous organization and brings his experience to the table for this episode.
A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging.
Register for the Stacking Growth LIVE event series here: https://us02web.zoom.us/meeting/register/tZUkde6upzMjGN2BIuhVJXj73cZNk2KuO3yn
Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table.
Tory Kindlick (VP of Demand Gen) and Matt Sciannella (Director of Demand Gen) talk about breaking into SaaS marketing on today's episode of Stacking Growth. They share tips for anyone looking to get into this space in additional to dropping insights for those already in SaaS marketing. Hot take: you don’t need to have extensive experience in SaaS to be an effective SaaS marketer. However, Tory and Matt walk through differences between SaaS marketing and marketing in other types of companies, as well as which traditional marketing principles span across industries.
Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk through the mindset shift needed to sell into large enterprises at organizations that are disrupting the status quo, but don't have strong brand recognition. They cover selling with an abundance detached mindset, selling up to senior leadership, measuring brand, and what sales teams need from their marketing organization to have a well-functioning relationship.
Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs.
Tory Kindlick (VP of Demand Gen) hosted this episode with Matt Wilbanks (Director of Demand Gen) and Jonathan Unger (Director of Demand Gen). The main topic of this episode is how to talk to VCs, investors, and boards of directors about demand gen. Tory, Matt, and Jonathan cover how to navigate funding, QBRs, and results as well as their top recommendations on how to prepare for these conversations.
Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer.
After listening to this episode, you can expect to learn:
Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.
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