Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
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Tory Kindlick hosted today's Stacking Growth episode with Darren Perucci to share tips about marketing with a reduced budget. We are seeing budgets being cut especially across the SaaS space due to the economic downturn, and as marketers we are being asked to do more with less.
This episode consists of a recording from Sidney Waterfall's appearance on the Demand Gen Chat podcast, hosted by Chili Piper. They talked through leading indicators, measuring the impact of dark social, and the importance of gathering feedback directly from your customers.
On last week's Stacking Growth Live, we covered a timely topic - how to shift your marketing strategy to match what's happening in the market. It's clear we are headed into a recession. Budgets are being slashed and therefore, there isn't as much demand to capture. In last week's event, we talked through manufacturing demand, customer insights and marketing's role in the shift, and budget & team management in a downturn.
Tory Kindlick (VP of Demand Gen) hosted a solo episode today where he broke down the 5 most common traits he's observed in the B2B SaaS companies that are most successful with creating demand.
Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing. They talk through why that is, how to bridge the gap, providing value and data as part of your outbound motion, and the four key components to outbound sales. By the end of the episode, you should have a handful of ideas for experimenting with innovation in your outbound motion. Stay tuned for a part 2 with results of Carl's outbound demand creation experiment.
Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.
Today's episode consists of a recorded conversation between Sam Kuehnle (VP of Demand Gen) and Tom Hunt (Founder at Fame) where Sam talks through how B2B buying has changed and how marketing orgs should be shifting their go-to-market strategies accordingly.
Today's episode features a casual conversation between Carl Ferreira and Cassidy Shield about the state of outbound sales today.
Nick Bennett (Director of Evangelism and Customer Marketing @ Alyce) and Arthur Castillo (Senior Manager, Field Marketing & Community @ Chili Piper) joined Stacking Growth LIVE last week as guests to discuss how to leverage content and community in both B2B SaaS and their personal brands.
*Snippets of this episode are spotty due to poor internet connection*
Cassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hosted today's Stacking Growth episode to talk about measuring brand and demand creation. They cover leading and lagging indicators, adopting a long-term mindset, how and where to create demand, and which qualitative and quantitative metrics you should be tracking.
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