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Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
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This episode contains a recording from a Customer Research session MJ Peters (VP of Growth, Refine Labs) hosted internally. She shared how to seek out opportunities to do customer listening, a step-by-step framework for customer research that you can implement in your business, and a handful of use cases for customer listening. If you find yourself needing to conduct market research for any reason (which every marketer should be doing), you'll find value in this episode.
Courtney Vermette (Lead Graphic Designer), Devon Rose (Sr. Graphic Designer), and Maria Finelli (Sr. Graphic Designer) hosted an episode of The Marketing Movement to talk about how similar B2C design is to B2B, and what B2B should be taking notes on from B2C. They pivoted to common misconceptions and challenges they hear from B2B marketing leaders when it comes to designing cutting-edge B2B ads. Throughout the entire conversation, they shared inspiration on getting creative with B2B, including specific examples of eye-catching design and copy that will help you stand out amongst your competitors. Every B2B marketer needs to listen to this one.
Maya Grossman (Founder, Maya Grossman Consulting and Author of Invaluable) joined Sidney Waterfall (VP of Demand, Refine Labs) on the podcast to talk about career pathing and taking your career into your own hands. They broke down how to decipher what you enjoy doing day-in and day-out, keeping your mind open to new opportunities, and 3 things you need to do to level up your career. They also talked about their personal experiences with expanding their skillsets outside of the scope of their job descriptions. This is a must-listen episode, regardless of where you're at in your career.
Sam Kuehnle (VP of Demand Gen, Refine Labs) had an impromptu conversation with Casey Graham (CEO, Gravy) that was focused solely on marketing recruiting and career growth. Sam and Casey spent 20 minutes breaking down the differentiators between the roles and responsibilities of Directors and VPs of Marketing, how marketers who are embracing the power shift from seller to buyer are in the most demand by hiring managers, and modern recruitment strategies to attract the best marketing talent. This episode provides value for marketers who are looking to attract the top talent to their team, as well as marketers who want to put their best foot forward in their job search.
Interested in joining our team at Refine Labs? Check out our open roles here.
Tory Kindlick (Director of Demand Gen @ Refine Labs) hosted a solo episode about gated content. He started out with the two reasons people are still gating their content, as well as the shortcomings of those mindsets and viable alternatives. The episode centered around considerations to take into account before ungating your content. Tory gave a step-by-step on monitoring performance data and communicating downstream change to other stakeholders. Putting your buyers first is imperative, and blocking their access to your content is not the best way to educate the market and earn trust with your buyers. You may ask how your team can gauge the success of their content if not on leads. Don't worry - Tory's got you covered.
MJ Peters (VP of Growth at Refine Labs) joined Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce) on the Rep Your Brand podcast to break down the benefits of employees building their own personal brand through organic social. Employees posting on LinkedIn on company time is a semi-controversial topic. Is it appropriate, is it not? There's a lot of gray area in regards to this topic, but MJ and Nick shared their two cents on how to navigate this both as an employer and an employee. In addition, they discussed how to develop your personal brand voice, as well as other specifics in regards to posting on LinkedIn, different writing styles, multimedia posts, and keeping your content fresh.
MJ Peters (VP of Growth, Refine Labs) hosted a debate on something many people have been unsure of whether or not to reintroduce to their marketing stack - Conferences & Trade Shows. The panelists included: Kyle Lacy (SVP of Marketing, Seismic), Gaetano DiNardi (VP of Growth, Aura), Mark Jung (VP of Marketing, Dooly) and Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce).
*This event was recorded a few months back, so please note - a couple of our panelists' titles and companies have changed*
Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the last, marketing ops power session. They covered:
They shared a ton of impact in 20 minutes - be on the look out for more episodes breaking down marketing ops!
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