Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
Copyright: © Refine Labs
Michael Bright (Lead Copywriter) and Brianna Pennella (Senior Copywriter) hosted today's episode of The Marketing Movement to talk about good copy and why it matters. They cover WHAT good copy is and go through a handful of copy do's and don'ts, along with specific examples.
Jessica Williams (VP of People) and Kim Schell (Talent Advisor) hosted an episode dedicated to being a candidate in today's hot job market that is valuable for individuals at every stage of their career. They talk through pet peeves from their recruiting perspective, how to come prepared to interviews with both recruiters and hiring managers, and common mistakes you should avoid throughout the entire process.
Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics:
Sidney Waterfall (VP of Demand Gen), Ashley Lewin (Director of Demand Gen), and Tory Kindlick (Director of Demand Gen) hosted an episode dedicated solely to splitting the funnel - a hot topic amongst marketers and our community on LinkedIn. They broke down what it means to split the funnel, why you should, and how you can put it into practice at your company. This topic applies heavily to the shift from lead gen to demand gen and will empower you to make strategic recommendations and decisions at your organization using the data it will provide you.
Megan Bowen (COO @ Refine Labs) is a time management machine. Everyone who has worked with her knows she’s insanely organized despite how busy she may be. She has a system for ensuring you prioritize the things that matter the most along with taking accountability for how you choose to spend your time. Megan has shared her renowned time management training to thousands of employees over the course of her career from ZocDoc, Grubhub, Managed by Q and Refine Labs. This is a live recording of the training last week. In the first half of the episode, Megan drops tactical, straight-forward strategies so that you can rule your time. The second half is an insightful Q&A with some of the audience members.
Obaid Durrani (Associate Creative Director @ Refine Labs) interviewed Johnathan Dane (Founder @ KlientBoost) on what may be our longest episode of The Marketing Movement podcast. They talked about the lemonade stand analogy - you've set up your lemonade stand on a street with several other lemonade stands lined up. How do you get someone to stop at YOUR lemonade stand? Obaid and Jonathan lean into the idea of allowing creativity and design to be a part of your business, as a means of standing out in the B2B space. Because if you look the same as everyone else, and you're doing the same things as everyone else, how do you stand out? Obaid and Jonathan talk about leaning into design, humor, and entertainment.
What are you waiting for? The best B2B marketers are already experimenting and learning on TikTok. Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs), Ashley Lewin (Director of Demand Gen @ Refine Labs), and Allison Loehman (Director of Demand Gen @ Refine Labs) kept things honest in this episode while discussing why it's challenging for marketers to adopt casual video platforms such as TikTok as part of their strategy. They shared how to get started as an employer brand and why you shouldn't be copying what other B2B marketers are doing on this platform, but actually learning from creators from different niches. TikTok isn't easy for B2B marketers to tackle, especially because it requires a significant mindset shift, and relies on leaning hard into organic. But don't worry, these three have got you covered.
Steve Voith (Director of Demand Gen @ Refine Labs), appeared as a guest on the Ideally Content Consulting podcast to talk about dark social. The majority of the B2B buying journey happens via word of mouth and in places where attribution software can't track, such as in communities and on social platforms. Steve breaks down what defines dark social and how he sees it playing out both at Refine Labs and at the SaaS companies he works with there, as well as how to determine where to allocate your marketing spend and resources based on where your customers are.
Angelica Taylor (Sr. Manager, Brand Marketing @ Refine Labs) hosted a short solo episode on why and how you should be repurposing your content. Too often, marketers create one amazing piece of content and leave it at that. There is so much more juice you can get out of each piece of content.
Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to lean into blind experimentation. Todd and Stephen get into depth in this episode about their experiences testing out TikTok for B2B, as well as growing YouTube channels and distributing content at scale.
Our TOPPODCAST Picks 
